The SaaS Price Points Report 2026: What B2B Software Actually Costs Per Month

Everyone in SaaS has an opinion about pricing, and almost no one has the distribution. We pulled the actual monthly price of every published pricing tier in our catalog and counted them. The result is a picture of what B2B software really charges, not what pricing consultants recommend. The typical entry price is lower than most founders assume, the price points cluster around a handful of anchors, and charm pricing is real but not dominant. Here is where the numbers land.

This report pairs our first-party price data with the published pricing-psychology research that explains the patterns. It is a companion to our SaaS Pricing Models and Free Software reports.

Methodology

We extracted the numeric monthly price of every pricing tier in the Toolradar catalog where a vendor published one (6,573 priced tiers across 2,575 tools with at least one paid plan, as of August 4, 2026), taken from each vendor's official pricing page and re-verified weekly for the top tools by traffic. Entry price is the cheapest paid tier per tool. We report first-party distributions and use external pricing-psychology research only to explain the patterns, with sources linked inline.

What B2B software actually charges

The price points are not evenly spread. They pile up on a small set of anchors.

Two things stand out. First, the true center of gravity is low: $10 and $25 dominate, and the median tier is $40. The image of SaaS as a stack of expensive subscriptions is mostly an enterprise-tier illusion; the modal product charges the price of two coffees. Second, the anchors are sticky. Vendors converge on the same dozen numbers because those numbers have been tested to death across the industry, which is why you see $99 far more often than $95 or $100.

The charm-pricing question

Charm pricing, ending a price in 9, is the most debated tactic in the category. In our data it is common but not universal: 29% of prices end in 9, against 27% ending in 0 and 18% in 5.

The reason the 9 ending persists is the left-digit effect, the tendency to anchor on the first digit and read $29 as closer to $20 than to $30. The classic field study of $9 price endings, later widely cited in pricing research, found that raising a price to a 9 ending could actually increase demand relative to a lower round number, an effect summarized in overviews like Price2Spy's charm-pricing breakdown and PayPro Global's SaaS charm-pricing explainer. Our distribution suggests SaaS vendors half-believe it: enough use the 9 ending to make it the single most common last digit, but the round-number crowd is nearly as large, which fits the mixed evidence on how much charm pricing moves B2B buyers specifically.

Where the money starts

The number founders most often get wrong is the entry price. The median cheapest paid plan across the catalog is $19 per month, with the interquartile range running $10 to $50. That is the real floor of paid B2B software: low enough to clear an individual's expense limit without approval, which is exactly the point. Self-serve SaaS is priced to be bought without a meeting, and the data shows vendors overwhelmingly respect that ceiling on their entry tier.

Broader 2025 benchmark work on SaaS pricing points the same direction on structure, with usage-based and hybrid models growing (one 2025 study of 100+ SaaS companies put hybrid pricing at 61% of firms). But the entry anchor has barely moved: a first paid tier around $10 to $25 remains the norm because that is where self-serve conversion lives.

What it means

If you are pricing a product, the data argues for discipline over cleverness. The anchors exist because they convert, so a first paid tier at $10, $15, or $19 puts you where buyers already expect to land, and a jump to $49 or $99 is the next natural step rather than a smooth curve. Charm pricing is worth using but not worth agonizing over: a 9 ending is the marginal default, not a decisive lever, and round numbers are nearly as common in practice.

If you are buying, use the distribution as a sanity check. A tool priced far off these anchors, either well below $10 or with an entry tier in the hundreds, is telling you something about its target buyer before you read a single feature.

We refresh this report quarterly. To pull the pricing tiers of any tool directly into your own agent, see Toolradar for AI Agents.