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Moz Pro Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Moz Pro worth the price?

68/10

Moz Pro's pricing is on the higher side compared to some market alternatives, especially at the Starter ($39) and Standard ($99) tiers which offer limited campaigns and keywords.

The value improves slightly at the Medium ($179) and Large ($299) tiers for growing businesses needing more extensive SEO capabilities. It's best for established small to medium businesses and agencies prioritizing a comprehensive, albeit premium, SEO suite.

Pricing Plans

30-day Free Trial

Starter

$39/month

  • Basic SEO tools
  • 1 campaign
  • 100 keywords

Standard

$99/month

  • 3 campaigns
  • 300 keywords
  • 400k pages/crawl
  • 1 user

Medium

$179/month

  • 10 campaigns
  • 1500 keywords
  • 2M pages/crawl
  • 2 users

Large

$299/month

  • 25 campaigns
  • 3000 keywords
  • 5M pages/crawl
  • 3 users

Hidden Costs & Gotchas

No annual discount explicitly mentioned

Limited user seats on all plans

Overage fees for exceeding keyword/crawl limits

Which Plan Do You Need?

Agencies managing multiple client campaigns

Businesses with growing SEO needs

Users prioritizing established brand reputation

How Moz Pro Compares to Competitors

Compared to Semrush, Moz Pro's Starter plan at $39 is more affordable than Semrush's Pro plan ($129.95), but offers significantly fewer features. Ahrefs' Lite plan at $99 also offers more keywords and projects than Moz's Standard plan at the same price point, suggesting Moz is less competitive on a feature-to-price basis in the lower tiers.

Moz Pro Pricing FAQ

How much does Moz Pro cost?

Moz Pro starts at $39/month on the Starter plan. It offers 4 paid tiers ranging from $39/month up to $299/month.

Does Moz Pro have a free plan?

Moz Pro does not offer a permanent free plan. However, a free trial is available for 30 days.

Does Moz Pro offer a free trial?

Yes, Moz Pro offers a free trial lasting 30 days. No credit card is typically required to start the trial, though this may vary.

What is the cheapest Moz Pro paid plan?

The cheapest paid plan for Moz Pro is "Starter" at $39/month. Key features include: Basic SEO tools, 1 campaign, 100 keywords.

Is there a cheaper alternative to Moz Pro?

Yes. Popular alternatives to Moz Pro include Se Ranking, AnswerThePublic. Free alternatives include AnswerThePublic. Compare them side-by-side on Toolradar.

Cheaper alternatives to Moz Pro

Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.