Unlock competitor traffic and digital marketing strategies
Visit WebsiteThe Bottom Line
Entry price
Paid plans only
Biggest pro
Good competitive intelligence
Biggest con
Expensive
TL;DR - Similarweb
- Similarweb is a digital intelligence platform for competitive analysis
- It provides website traffic data, audience insights, and market research
- Free tier available, paid plans for detailed data
What is Similarweb?
Available on: Web
Pros & Cons
Pros
- Good competitive intelligence
- Traffic estimates
- Market research
- Industry data
- API available
Cons
- Expensive
- Data accuracy varies
- Limited free tier
- Enterprise sales
- Small site data limited
Ratings Across the Web
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Free TrialCompetitive Intelligence
$125
- Free trial available
- 1 user
- 3 months historical data
- Traffic and engagement
- Marketing channels
Competitive Intel + SEO
$335
- All CI features
- SEO tools
- Keyword research
- Rank tracker
- Backlink analytics
CI + SEO + Ads
$540
- All previous features
- 6 months historical data
- Ad intelligence
- Campaign insights
Enterprise
Custom
- Custom package
- Multiple users
- Extended data access
- Dedicated support
How Similarweb's pricing compares
At $125/mo, Similarweb is mid-range of its 6 direct competitors ($29 to $139.95/mo across the set).
Entry paid plan, monthly.
Reviews
Across 1,213 verified user reviews on G2, SourceForge, Capterra
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Similarweb FAQ
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Source: similarweb.com