Moz vs Similarweb: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Moz and Similarweb side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Moz leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Moz
SEO software and analytics platform
Similarweb
Unlock competitor traffic and digital marketing strategies
Best for you if:
- • You want to unlock competitor traffic and digital marketing strategies
| At a Glance | Moz | Similarweb |
|---|---|---|
Starts at | From $49/seat/mo, billed monthly Entry-level plan | From $125/mo, billed monthly Competitive Intelligence plan |
Category | SEO Tools Marketing | SEO Tools Competitive Intelligence |
Rating | 4.5/5 Capterra 4.5 350 reviews | 4.5/5 G2 4.5 · Capterra 4.6 · SourceForge 4.3 1,969 reviews |
Free plan | No | No |
Watch out for | Overage fees for exceeding limits | Monthly billing is standard, annual not shown for lower tiers |
Choose Moz or Similarweb?
Choose Moz if
- Budget matters ($49/seat/mo, billed monthly vs $125/mo, billed monthly)
Choose Similarweb if
- You want to unlock competitor traffic and digital marketing strategies
In-Depth Analysis
Moz
SEO software and analytics platform
This pricing structure is best suited for established businesses or agencies with a clear need for comprehensive SEO data and a budget to match.
Watch out
Overage fees for exceeding limits
Strengths
- Pro: Established SEO tool
- Pro: Good link analysis
- Pro: Domain authority standard
- Pro: Good learning resources
- Pro: Community
Weaknesses
- Con: Expensive
- Con: Data freshness varies
- Con: UI dated
- Con: Less features than Ahrefs
- Con: Slower updates
Key features
Similarweb
Unlock competitor traffic and digital marketing strategies
Similarweb's pricing, starting at $125/month for Competitive Intelligence, is on the higher side for basic website analytics, especially with limited historical data.
Watch out
Monthly billing is standard, annual not shown for lower tiers
Strengths
- Pro: Good competitive intelligence
- Pro: Traffic estimates
- Pro: Market research
- Pro: Industry data
- Pro: API available
Weaknesses
- Con: Expensive
- Con: Data accuracy varies
- Con: Limited free tier
- Con: Enterprise sales
- Con: Small site data limited
Key features
Plans and prices: Moz vs Similarweb
| Tool | Plans and prices | Source |
|---|---|---|
| Moz |
| moz.com/pricing read Nov 9, 2026 |
| Similarweb |
| similarweb.com/pricing read Oct 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Moz pricing and Similarweb pricing.
Key Takeaways
Moz
- Lower entry price: $49/seat/mo, billed monthly vs $125/mo, billed monthly
Similarweb
- Choose Similarweb if you want to unlock competitor traffic and digital marketing strategies
What the data shows
On the data below, Moz leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 350 reviews for Moz, 4.5/5 from 1,969 reviews for Similarweb).
- Moz has the lower entry price: $49/seat/mo, billed monthly (Entry-level) against $125/mo, billed monthly (Competitive Intelligence) for Similarweb.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Moz and Similarweb compare in 2026?
On the data below, Moz leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 350 reviews for Moz, 4.5/5 from 1,969 reviews for Similarweb). Moz has the lower entry price: $49/seat/mo, billed monthly (Entry-level) against $125/mo, billed monthly (Competitive Intelligence) for Similarweb.
What are Moz and Similarweb used for?
Moz: SEO software and analytics platform. Similarweb: Unlock competitor traffic and digital marketing strategies.
What does Moz cost vs Similarweb?
Moz's cheapest paid plan is Entry-level at $49/seat/mo, billed monthly. Similarweb's cheapest paid plan is Competitive Intelligence at $125/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 9, 2026.
What's the main difference between Moz and Similarweb?
Moz's main strength: established SEO tool. Similarweb's main strength: good competitive intelligence.
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