Similarweb Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is Similarweb worth the price?
Similarweb's pricing, starting at $125/month for Competitive Intelligence, is on the higher side for basic website analytics, especially with limited historical data.
The jump to $335/month for SEO tools and $540/month for ad intelligence makes it quite expensive for small businesses. It's best suited for established marketing agencies or larger companies with significant budgets.
Pricing Plans
Free TrialCompetitive Intelligence
$125
- Free trial available
- 1 user
- 3 months historical data
- Traffic and engagement
- Marketing channels
Competitive Intel + SEO
$335
- All CI features
- SEO tools
- Keyword research
- Rank tracker
- Backlink analytics
CI + SEO + Ads
$540
- All previous features
- 6 months historical data
- Ad intelligence
- Campaign insights
Enterprise
Custom
- Custom package
- Multiple users
- Extended data access
- Dedicated support
Hidden Costs & Gotchas
Limited historical data on lower tiers
Additional users likely increase cost
Enterprise tier requires custom negotiation
Monthly billing is standard, annual not shown for lower tiers
Which Plan Do You Need?
Marketing agencies needing deep insights
Large enterprises tracking competitors
Businesses with substantial marketing budgets
How Similarweb Compares to Competitors
Compared to Ahrefs or SEMrush, Similarweb's entry-level pricing at $125/month for basic competitive intel is higher, as competitors offer more comprehensive SEO/SEM suites starting around $99-$120/month.
The $335/month tier for CI+SEO is comparable to mid-tier plans from competitors but with potentially fewer features at that price point.
Similarweb Pricing FAQ
How much does Similarweb cost?
Similarweb starts at $125/month on the Competitive Intelligence plan. It offers 3 paid tiers ranging from $125/month up to $540/month.
Does Similarweb have a free plan?
Similarweb does not offer a permanent free plan. However, a free trial is available.
Does Similarweb offer a free trial?
Yes, Similarweb offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Similarweb paid plan?
The cheapest paid plan for Similarweb is "Competitive Intelligence" at $125/month. Key features include: Free trial available, 1 user, 3 months historical data.
Is there a cheaper alternative to Similarweb?
Yes. Popular alternatives to Similarweb include Moz Pro, Se Ranking, Klue, Semrush. Free alternatives include Builtwith, Ahrefs. Compare them side-by-side on Toolradar.
Cheaper alternatives to Similarweb
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
