Semrush Pricing 2026

Plans, hidden costs, and alternatives compared

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Reviews on G2 Capterra

3 plans tracked Updated Jul 2026

Cite this data: Toolradar, Semrush pricing, toolradar.com/tools/semrush/pricing

Semrush starts at $139.95/month on the Pro plan.

Pricing on record from the official pricing page.

Is Semrush worth the price?

Good value

Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.

Pro at $139.95/mo ($117.33 annual) is expensive for solo SEOs but covers keyword research, site audits, competitor analysis, and rank tracking under one roof. Guru at $249.95/mo ($208.33 annual) adds the Content Marketing Toolkit and historical data that agencies need.

Business at $499.95/mo ($416.66 annual) is for large agencies needing API access and Share of Voice. The biggest complaint: extra user seats cost $45-100/mo each, making team access expensive.

Compared to Ahrefs (stronger backlinks, no content/PPC tools), Semrush wins on breadth, it replaces 5-6 specialized tools with one platform.

Pricing Plans

14-day Free Trial

Pro

$139.95/month

1 user included (+$45/extra seat)
5 projects
500 keywords tracked
10K results per report
3,000 reports/day
100K crawled pages/mo

Guru

$249.95/month

1 user included (+$80/extra seat)
15 projects
1,500 keywords tracked
30K results per report
5,000 reports/day
300K crawled pages/mo
Content Marketing Toolkit
Historical data (since 2012)

Business

$499.95/month

1 user included (+$100/extra seat)
40 projects
5,000 keywords tracked
50K results per report
10,000 reports/day
1M crawled pages/mo
API access (units sold separately)
White-label reports
Share of Voice

Calculate your cost View full pricing

Hidden Costs & Gotchas

Extra user seats are expensive

Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price

Keyword tracking limits are per DAY, not per month

Pro gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new

Local SEO toolkit is a paid add-on starting at $20/mo per location. Listing management, review tracking, and local rankings are not in the base subscription

Content Marketing Toolkit is Guru+ only

the SEO Writing Assistant, Topic Research, and Content Audit tools require Guru ($208.33/mo) minimum. Pro users get none of these

Annual billing discount is 17%, but requires full upfront payment ($1,407.96 for Pro, $2,499.96 for Guru). No monthly installments on annual plans

Historical data (backlinks, rankings over time) is Guru+ only. Pro users only see current data, they cannot analyze how competitor rankings changed over the past year

Which Plan Do You Need?

Solo SEO professionals and bloggers → Pro ($139.95/mo or $117.33/mo annual)

5 projects, 500 tracked keywords, 10,000 results per report, 100K pages site audit. Covers keyword research, competitive analysis, site audit, and rank tracking. Enough for 3-5 client sites.

Agencies and freelancers managing 5-15 clients → Guru ($249.95/mo or $208.33/mo annual)

15 projects, 1,500 keywords, Content Marketing Toolkit (topic research, SEO writing assistant), historical data, multi-location tracking. The sweet spot for SEO agencies.

Large agencies and enterprise marketing teams → Business ($499.95/mo or $416.66/mo annual)

40 projects, 5,000 keywords, API access, Share of Voice, extended limits on all tools. For teams managing 20+ client sites or enterprise-scale SEO.

Teams also needing PPC, social media, and content marketing → Any tier, Semrush includes all tools

Unlike Ahrefs (SEO-only), Semrush includes PPC analysis (Google Ads data), social media management, content marketing toolkit, and local SEO, making it a true all-in-one marketing platform.

Overage & Usage Pricing

local S E O

$20/mo per location for listing management

api Access

Business only. Pro and Guru users cannot access the API

extra Users

Pro: $45/user/mo. Guru: $80/user/mo. Business: $100/user/mo

trends Addon

$200/mo for traffic analytics and market explorer

monthly Billing

17% premium over annual ($139.95 vs $117.33/mo on Pro)

agency Growth Kit

$69-149/mo for agency CRM, lead finder, white-label

How Semrush compares

2 of 6 direct competitors offer a free plan.

Starting price and free plan: Semrush and its direct competitors
Tool	Starting price	Free plan
Semrush	$139.95/month, billing unit not specified	No
Ahrefs	$1,499/month flat for the whole organisation	Yes
Moz Pro	$49/seat/month	No
SE Ranking	$129/month flat for the whole organisation	No
SpyFu	$29/month, billing unit not specified	No
Mangools	$36.75/month, billing unit not specified	Yes
Ubersuggest	$12/month, billing unit not specified	No

Semrush Pricing FAQ

How much does Semrush cost?

Semrush starts at $139.95/month on the Pro plan. It offers 3 paid tiers ranging from $139.95/month to $499.95/month.

Does Semrush have a free plan?

Semrush does not offer a permanent free plan. A free trial is available for 14 days.

Does Semrush offer a free trial?

Yes. Semrush offers a free trial lasting 14 days.

What is the cheapest Semrush paid plan?

The cheapest paid plan for Semrush is "Pro" at $139.95/month. Key features include: 1 user included (+$45/extra seat), 5 projects, 500 keywords tracked.

What are alternatives to Semrush?

Alternatives to Semrush include Ahrefs, Moz Pro, SE Ranking, SpyFu. Ahrefs starts at $1,499/month flat for the whole organisation; Moz Pro starts at $49/seat/month; SE Ranking starts at $129/month flat for the whole organisation.