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Reviews onG2Capterra
663 reviews tracked

The Bottom Line

Entry price

From $29/mo

Biggest pro

Competitor SEO analysis

Biggest con

Less data than Ahrefs

TL;DR - SpyFu

  • SpyFu is an SEO and PPC research tool for competitive analysis
  • It reveals competitor keywords, ads, and rankings history
  • Plans start at $39/month
Pricing: Paid only
Best for: Enterprises & pros
4.6/5 across review platforms

What is SpyFu?

Editorial review
SpyFu reveals competitor keywords and ad strategies. PPC and SEO competitive intelligence-see what competitors are doing. The competitor data helps. The historical view is valuable. The insights inform strategy. Marketers researching competitors use SpyFu for SEO and PPC intelligence.

Available on: Web

Pros & Cons

Pros

  • Competitor SEO analysis
  • Good keyword research
  • Fair pricing
  • Active development
  • Historical data

Cons

  • Less data than Ahrefs
  • UI dated
  • Learning curve
  • Data accuracy varies
  • Better alternatives exist

Ratings Across the Web

4.6(663 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Competitor researchPPC analysisKeyword researchBacklink dataSERP analysisAd history

Pricing Plans

30-day Free Trial

Basic

$29/month

Annual ($39 monthly)

  • 10K row results
  • 1 site tracking
  • 5K weekly rankings
  • 1 user
Most Popular

Pro + AI

$89/month

Annual ($119 monthly)

  • Unlimited results
  • 10 site tracking
  • 15K rankings
  • ChatGPT integration

Team/Agency

$187/month

Annual ($249 monthly)

  • Unlimited all
  • 50K rankings
  • White-label
  • API
  • 5 users

How SpyFu's pricing compares

At $29/mo, SpyFu is mid-range of its 6 direct competitors ($12 to $139.95/mo across the set).

SpyFu
$29
$36.75
$129
$139.95

Entry paid plan, monthly.

Reviews

4.6/5

Across 663 verified user reviews on G2, Capterra

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Best SpyFu Alternatives

Top alternatives based on features, pricing, and user needs.

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Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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SpyFu FAQ

Is SpyFu free?

Limited free searches. Paid from $39/month. SEO and PPC research.

What is SpyFu?

Competitor keyword research. See competitors' ads and keywords. SEO intelligence.

SpyFu vs Semrush?

SpyFu focused on competitor research. Semrush full SEO suite. SpyFu more affordable.

Source: spyfu.com

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