Ahrefs

Name: Ahrefs
Brand: Ahrefs
Price: 129 USD
Rating: 4.6 (1251 reviews)

Unclaimed Editor reviewed

All-in-one SEO toolset for rankings and content discovery

SEO Tools Marketing Web Analytics Competitive Intelligence

Visit Website

4.6(1,251 across the web)

FreemiumVisit Website

Reviews onG2Capterra

1251 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Best-in-class backlink database

Biggest con

Expensive for individuals

TL;DR - Ahrefs

Comprehensive SEO toolset
Industry-leading backlink database
Keyword research and competitor analysis

Pricing: Free plan available

Best for: Growing teams

4.6/5 across review platforms

What is Ahrefs?

Editorial review

Ahrefs is an all-in-one SEO toolset for keyword research, competitor analysis, backlink tracking, and site auditing. Used by SEO professionals to improve search rankings and discover content opportunities.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceahrefs.com ↗

Pros & Cons

Pros

Best-in-class backlink database
Accurate keyword difficulty scores
Excellent competitor analysis
Regular data updates

Cons

Expensive for individuals
Learning curve for beginners
Limited local SEO features

Ratings Across the Web

4.6(1,251 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

SEO toolsetBacklink analysisKeyword researchSite auditRank trackingContent explorer

Pricing Plans

Free Trial

Lite

$129

1 user included (+$40/extra seat, max 2)
5 projects
750 tracked keywords
100K crawl credits/mo
6 months historical data

Standard

$249

1 user included (+$60/extra seat, max 5)
20 projects
2,000 tracked keywords
500K crawl credits/mo
2 years historical data

Advanced

$449

1 user included (+$80/extra seat, max 10)
50 projects
5,000 tracked keywords
1.5M crawl credits/mo
5 years historical data

Enterprise

$1,499

Unlimited user seats
Unlimited projects
10,000+ tracked keywords
5M+ crawl credits/mo
Unlimited historical data
Full API access

Calculate your cost View full pricing

How Ahrefs's pricing compares

At $129/mo, Ahrefs is mid-range of its 6 direct competitors ($29 to $139.95/mo across the set).

$29

$39

$39

$59

$99

Ahrefs

$129

Semrush

$139.95

Entry paid plan, monthly.

Reviews

4.6/5

Across 1,251 verified user reviews on G2, Capterra

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Best Ahrefs Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

SemrushPaid

Online visibility management platform

4.5

Surfer SEOPaid

Data-backed SEO writing assistant for rewarded content

4.8

Moz ProPaid

SEO software for smarter marketing

4.4

MozPaid

SEO software and analytics platform

4.3

SpyFuPaid

Competitor SEO and PPC research

4.6

SerpstatFreemium

Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.

4.6

Screaming Frog SEO SpiderFreemium

Website crawler for SEO audits

4.8

ClearscopePaid

SEO content optimization powered by AI

4.9

See all SEO Tools tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Ahrefs alternatives8+ tools ranked, pricing + verdict per pick Ahrefs vs SemrushHead-to-head: features, pricing, who wins Ahrefs vs Surfer SEOHead-to-head: features, pricing, who wins Ahrefs vs Moz ProHead-to-head: features, pricing, who wins

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Ahrefs FAQ

How does Ahrefs help optimize for AI search and large language models (LLMs)?

Ahrefs offers a Brand Radar tool to track brand mentions, citations, and sentiment across AI chatbots. It also provides features to monitor brand visibility across AI search and LLMs, helping users understand and optimize their presence in these new search environments.

What are the key differences between Ahrefs Web Analytics and Google Analytics 4 (GA4)?

Ahrefs Web Analytics is privacy-friendly, using zero cookies, and provides instant data load times with a lightweight 2KB script. In contrast, GA4 uses first-party cookies, has data load times of 24-48 hours, and a script size of approximately 98KB.

Can Ahrefs Web Analytics track traffic from specific AI chatbots?

Yes, Ahrefs Web Analytics can monitor which AI chatbots, such as ChatGPT, Perplexity, and Gemini, are driving traffic to your site. This allows for optimization strategies tailored to AI search platforms.

How does Ahrefs assist with technical SEO without requiring developer intervention?

Ahrefs includes an AI Tech SEO tool that allows users to deploy technical SEO fixes directly to their website. This feature eliminates the need for developers, streamlining the process of implementing technical SEO improvements.

What kind of data can be accessed through the Ahrefs Enterprise API?

The Ahrefs Enterprise API provides access to over 100 flexible endpoints, enabling users to power custom dashboards, internal tools, and automated reporting. It also allows for connecting to AI chatbots like ChatGPT, Claude, or Copilot for real-time Ahrefs data analysis.

Source: ahrefs.com

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