Ahrefs vs Moz Pro: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Ahrefs and Moz Pro side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Ahrefs leads on a free plan; Moz Pro leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Ahrefs
All-in-one SEO toolset for rankings and content discovery
Best for you if:
- • You want a free tier before you commit
Moz Pro
SEO software for smarter marketing
Best for you if:
- • You want domain Authority metric
| At a Glance | Ahrefs | Moz Pro |
|---|---|---|
Starts at | Free plan, paid from $129/mo, billed monthly Lite plan | From $39/mo, billed monthly Starter plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.5/5 G2 4.5 713 reviews | 4.4/5 G2 4.3 · Capterra 4.5 958 reviews |
Free plan | Yes | No |
Watch out for | Seats are capped per plan: Lite max 2, Standard max 5, Advanced max 10. | Overage fees for exceeding keyword/crawl limits |
Choose Ahrefs or Moz Pro?
Choose Ahrefs if
- You want a free tier before you commit
- You want best-in-class backlink database
- You want accurate keyword difficulty scores
Choose Moz Pro if
- You want domain Authority metric
- You want educational resources
- Budget matters ($39/mo, billed monthly vs $129/mo, billed monthly)
In-Depth Analysis
Ahrefs
All-in-one SEO toolset for rankings and content discovery
Ahrefs is the industry standard for backlink analysis and a serious contender for keyword research, but it remains one of the most expensive SEO tools on the market.
Watch out
Seats are capped per plan: Lite max 2, Standard max 5, Advanced max 10.
Strengths
- Pro: Best-in-class backlink database
- Pro: Accurate keyword difficulty scores
- Pro: Excellent competitor analysis
- Pro: Regular data updates
Weaknesses
- Con: Expensive for individuals
- Con: Learning curve for beginners
- Con: Limited local SEO features
Key features
Moz Pro
SEO software for smarter marketing
Moz Pro's pricing is on the higher side compared to some market alternatives, especially at the Starter ($39) and Standard ($99) tiers which offer limited campaigns and keywords.
Watch out
Overage fees for exceeding keyword/crawl limits
Strengths
- Pro: Domain Authority metric
- Pro: Educational resources
- Pro: Beginner friendly
Weaknesses
- Con: Smaller link index
- Con: Less data than competitors
Key features
Plans and prices: Ahrefs vs Moz Pro
| Tool | Plans and prices | Source |
|---|---|---|
| Ahrefs |
| ahrefs.com/pricingread Oct 2, 2026 |
| Moz Pro |
| moz.com/pricingread Oct 14, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Ahrefs pricing and Moz Pro pricing.
Key Takeaways
Ahrefs
- Has a free plan
Moz Pro
- Lower entry price: $39/mo, billed monthly vs $129/mo, billed monthly
What the data shows
On the data below, Ahrefs leads on a free plan; Moz Pro leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 713 reviews for Ahrefs, 4.4/5 from 958 reviews for Moz Pro).
- Moz Pro has the lower entry price: $39/mo, billed monthly (Starter) against $129/mo, billed monthly (Lite) for Ahrefs.
- Only Ahrefs has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Ahrefs and Moz Pro compare in 2026?
On the data below, Ahrefs leads on a free plan; Moz Pro leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 713 reviews for Ahrefs, 4.4/5 from 958 reviews for Moz Pro). Moz Pro has the lower entry price: $39/mo, billed monthly (Starter) against $129/mo, billed monthly (Lite) for Ahrefs. Only Ahrefs has a free plan.
What are Ahrefs and Moz Pro used for?
Ahrefs: All-in-one SEO toolset for rankings and content discovery. Moz Pro: SEO software for smarter marketing.
What does Ahrefs cost vs Moz Pro?
Ahrefs's cheapest paid plan is Lite at $129/mo, billed monthly; it also has a free plan. Moz Pro's cheapest paid plan is Starter at $39/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Ahrefs and Moz Pro?
Ahrefs's main strength: best-in-class backlink database. Moz Pro's main strength: domain Authority metric.