Alternatives
Best Moz Pro alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Moz Pro alternatives 2026, toolradar.com/alternatives/moz-pro
2 direct alternatives to Moz Pro and 6 more tools in the same category, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- SE Ranking is the top alternative to Moz Pro on our list, followed by AnswerThePublic and Birdeye.
- 2 of the 8 alternatives have a free plan, starting with AnswerThePublic.
- Highest rated: Surfer SEO, 4.8 out of 5 from 968 ratings, Sep 2026.
- 8 alternatives
- 2 direct
- 2 with a free plan
Top 3 alternatives to Moz Pro
SE Ranking
#1 Top pickAll-in-one SEO platform for rank tracking, audits, and research
Starting price
From $129 /mo
Cheapest paid plan, monthly, as of November 2026
4.7 /5 on G2 · 2,710 ratings, Sep 2026
Our take
Best overall
Visualize search data to brainstorm content your audience wants
Starting price
From $9 /mo
Cheapest paid plan, monthly, as of November 2026
4.5 /5 across G2 and Capterra · 48 ratings, Sep 2026
Our take
Best free tier
Birdeye
#3Manage reviews, surveys, and customer interactions
Starting price
From $299 /mo
Cheapest paid plan, monthly, as of November 2026
4.7 /5 across G2 and Capterra · 4,941 ratings, Sep 2026
Moz Pro vs 8 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating | Fit |
|---|---|---|---|---|
 | Price: $49/mo | Free plan: No | 4.4 out of 5, from 958 ratings across G2 and Capterra (958) | |
| Price: $129/mo | Free plan: No | 4.7 out of 5, from 2,710 ratings on G2 (2,710) | Direct alternative |
| Price: $9/mo | Free plan: Yes | 4.5 out of 5, from 48 ratings across G2 and Capterra (48) | Direct alternative |
| Price: $299/mo | Free plan: No | 4.7 out of 5, from 4,941 ratings across G2 and Capterra (4,941) | Same category as Moz Pro |
 | Price: $139.95/mo | Free plan: No | 4.5 out of 5, from 6,361 ratings across G2 and Capterra (6,361) | Same category as Moz Pro |
 | Price: Free + paid | Free plan: Yes | 4.1 out of 5, from 9,347 ratings across SourceForge, G2, Capterra and more (9,347) | Same category as Moz Pro |
 | Price: $49/mo | Free plan: No | 4.7 out of 5, from 1,978 ratings across G2, Capterra and Trustpilot (1,978) | Same category as Moz Pro |
 | Price: $125/mo | Free plan: No | 4.5 out of 5, from 1,969 ratings across SourceForge, G2 and Capterra (1,969) | Same category as Moz Pro |
 | Price: $99/mo | Free plan: No | 4.8 out of 5, from 968 ratings across G2 and Capterra (968) | Same category as Moz Pro |
Why people consider alternatives to Moz Pro
Moz Pro is an all-in-one SEO toolset from the company that pioneered Domain Authority. Track keyword rankings, audit site health, and analyze backlinks. Link Explorer reveals competitor link profiles and opportunities.
Teams most often switch away when one of these starts to bite:
- Pricing at scale as usage or premium tiers add up.
- Missing integrations with the rest of your stack.
- Performance or scale limits as your needs grow.
- A specific feature gap you have hit in seo tools.
The 2 direct alternatives below cover the same core job (SEO tools) with different trade-offs. The 6 tools marked "Same category as Moz Pro" fit the category but replace Moz Pro less directly.
Moz Pro by the numbers
Toolradar data: Its head-to-head comparison pages had 49 visits in the last 30 days, ranking #8 of 47 tools with 20+ compare-page visits in SEO Tools. As of Nov 2026.
- #17 most-listed alternative in Analytics, out of 1301 tools in Analytics. Source: Toolradar data, Nov 2026.
- #4 (joint) most-listed alternative in SEO Tools, out of 302 tools in SEO Tools. Source: Toolradar data, Nov 2026.
- #12 most-listed alternative in Marketing, out of 774 tools in Marketing. Source: Toolradar data, Nov 2026.
| Metric | Moz Pro | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 43% have one | n/a |
| Listed as an alternative to | 52 tools | 1 | #4 of 302 (joint) |
| User rating | 4.4/5 (across the web, 958 ratings) | 4.6/5 | #91 of 130 (joint) tools with 20+ reviews |
| Compare-page visits, last 30 days | 49 visits | 29 | #8 of 47 tools with 20+ compare-page visits |
Listed as an alternative to: #5 on 2026-10-16 to #4 on 2026-11-02 (rank among 302 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All SEO Tools data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “Moz Pro by the numbers”, Nov 2026.
SEO Tools leaderboards from Toolradar data
Toolradar ranks SEO Tools tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 171 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | PROXYS.IO | $0.67/mo, billed yearly |
| 2 | DataForSEO | $1/mo |
| 2 | Whitespark | $1/mo, billed monthly |
| 4 | Notify.domains | $2/mo, billed monthly |
| 5 | CreatorHat | $2.50/mo, billed yearly |
Lowest entry price, flat team plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 18 tools priced as a flat team plan, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Framer | $10/mo flat, billed monthly |
| 2 | Originality.AI | $14.95/mo flat, billed monthly |
| 3 | Ausha | $15/mo flat, billed yearly |
| 4 | Weglot | $17/mo flat, billed monthly |
| 5 | Neopress | $25/mo flat, billed monthly |
A position exists only when at least 8 tools have data for that metric. 189 of 302 SEO Tools tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “SEO Tools leaderboards”, Nov 2026. Data licensed CC BY 4.0. All SEO Tools statistics.
8 alternatives to Moz Pro
Direct alternatives come first, ranked by G2 and Capterra ratings, media mentions, and editor review. Tools marked "Same category as Moz Pro" follow, ranked the same way.
- 1
SE Ranking
Paid Higher rated by usersAll-in-one SEO platform for rank tracking, audits, and research
4.7 /5 on G2 · 2,710 ratings, Sep 2026
From $129/mo flat, billed monthly
- 2
AnswerThePublic
Free plan Cheaper than Moz ProVisualize search data to brainstorm content your audience wants
4.5 /5 across G2 and Capterra · 48 ratings, Sep 2026
From $9/mo, billed monthly; free plan available
- 3
Birdeye
Paid Higher rated by usersManage reviews, surveys, and customer interactions
4.7 /5 across G2 and Capterra · 4,941 ratings, Sep 2026
From $299/mo, billed monthly
Same category as Moz Pro
- 4
Semrush
Paid Battle-tested at scaleOnline visibility management platform
4.5 /5 across G2 and Capterra · 6,361 ratings, Sep 2026
From $139.95/mo, billed monthly
Same category as Moz Pro
- 5
Site123
Free plan Cheaper than Moz ProCreate a professional website quickly and easily with pre-designed layouts, no coding required.
4.1 /5 across SourceForge, G2, Capterra and more · 9,347 ratings, Sep 2026
Free plan available; paid prices not published
Same category as Moz Pro
- 6
Writecream
Paid Higher rated by usersGenerate marketing content, sales emails, blog articles, and stunning visuals in seconds with AI.
4.7 /5 across G2, Capterra and Trustpilot · 1,978 ratings, Sep 2026
From $49/mo flat, billed monthly
Same category as Moz Pro
- 7
Similarweb
Paid Battle-tested at scaleUnlock competitor traffic and digital marketing strategies
4.5 /5 across SourceForge, G2 and Capterra · 1,969 ratings, Sep 2026
From $125/mo, billed monthly
Same category as Moz Pro
- 8
Surfer SEO
Paid Higher rated by usersData-backed SEO writing assistant for rewarded content
4.8 /5 across G2 and Capterra · 968 ratings, Sep 2026
From $99/mo, billed monthly
Same category as Moz Pro
Frequently asked questions
What is the best alternative to Moz Pro?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Moz Pro are SE Ranking, AnswerThePublic, Birdeye. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Moz Pro?
There is no fully free alternative in this list. AnswerThePublic is freemium: a permanent free tier plus paid plans (Visualize search data to brainstorm content your audience wants).
Why do people look for Moz Pro alternatives?
Common reasons teams switch away from Moz Pro: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in seo tools. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Moz Pro versus each alternative.
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