Toolradar Data
Web Analytics Tools Statistics 2026
Live data on Web Analytics software, computed from the Toolradar catalog. Ratings and review counts are aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot.
79
Web Analytics tools published and tracked on Toolradar as of October 17, 2026.
Last updated October 17, 2026. Computed live from the Toolradar database, not reviewed by hand.
Key findings
- Toolradar tracks 79 Web Analytics tools as of October 17, 2026, 1% of its 11,260-tool directory.
- Web Analytics tools average 4.46 out of 5 across 61 rated tools and 37,860 reviews aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot.
- 66% of Web Analytics tools offer a free tier, 52 of 79.
- 53 Web Analytics tools were added to Toolradar during 2026, 67% of the category.
- Glassbox is the highest-rated Web Analytics tool among Web Analytics tools with at least 500 reviews, at 4.9 out of 5 from 809 reviews.
Source: Toolradar catalog, computed live on October 17, 2026.
Headline numbers
Web Analytics tools published on Toolradar
Source: Toolradar catalog, published status
Share of the whole Toolradar directory
Source: 79 of 11,260 published tools
User reviews across Web Analytics tools
Source: aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot, across 61 rated tools
Average Web Analytics tool rating, weighted by review volume
Source: aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot; unweighted mean 4.47 / 5 across 61 rated tools
Web Analytics tools added to the directory in 2026
Source: Toolradar createdAt, 67% of the category (directory add date, not vendor launch)
Pricing mix
How Web Analytics tools split between a free path (free, freemium, open-source) and strictly paid.
Tools that offer a free tier
Source: Toolradar pricing labels, 52 of 79 Web Analytics tools
Tools that are strictly paid
Source: Toolradar pricing labels, 27 of 79 Web Analytics tools
- Freemium 48 61%
- Paid 27 34%
- Free 4 5%
Where the reviews come from
Review volume for Web Analytics tools by third-party platform.
G2 reviews
Across 58 Web Analytics tools carrying a G2 profile
Capterra reviews
Across 30 Web Analytics tools carrying a Capterra profile
SourceForge reviews
Across 7 Web Analytics tools carrying a SourceForge profile
Trustpilot reviews
Across 7 Web Analytics tools carrying a Trustpilot profile
TrustRadius reviews
Across 1 Web Analytics tool carrying a TrustRadius profile
PeerSpot reviews
Across 1 Web Analytics tool carrying a PeerSpot profile
Highest-rated Web Analytics tools
Top-rated Web Analytics tools with at least 500 third-party reviews.
Glassbox
809 reviews aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Smartlook
874 reviews aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Mouseflow
813 reviews aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Lucky Orange
651 reviews aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Google Analytics
14,975 reviews aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Most reviewed Web Analytics tools
The Web Analytics tools carrying the most third-party reviews.
Google Analytics
4.50 / 5 average, aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Amplitude
4.50 / 5 average, aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Similarweb
4.50 / 5 average, aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Mixpanel
4.50 / 5 average, aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Heap
4.40 / 5 average, aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Web Analytics growth in 2026
Web Analytics leaderboards from Toolradar data
Toolradar data: of the 79 Web Analytics tools we track, 66% have a free plan, and the median entry paid plan is $25/mo for plans with no stated unit (53 tools). As of Oct 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 53 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | OpenPanel | $2.50/mo, billed monthly |
| 2 | GTmetrix | $4.99/mo, billed yearly |
| 3 | GoatCounter | $5/mo, billed monthly |
| 3 | Plerdy | $5/mo |
| 3 | Sleek Analytics for iOS | $5/mo, billed monthly |
| 3 | Vemetric | $5/mo, billed monthly |
| 7 | OpenReplay | $5.95/mo, billed monthly |
| 8 | Pirsch Analytics | $6/mo, billed monthly |
| 9 | GhostlyX | $9/mo, billed monthly |
| 9 | Open Analytics | $9/mo, billed monthly |
| 9 | Plausible | $9/mo |
| 9 | Replug | $9/mo, billed monthly |
Most-listed alternatives
Tools that the most other Toolradar profiles list as an alternative.
| # | Tool | Listed as an alternative to |
|---|---|---|
| 1 | Ahrefs | 73 tools |
| 2 | Amplitude | 49 tools |
| 3 | Mixpanel | 42 tools |
| 4 | PostHog | 40 tools |
| 5 | Heap | 36 tools |
| 6 | Hotjar | 35 tools |
| 7 | Optimizely | 29 tools |
| 8 | FullStory | 28 tools |
| 9 | Fathom Analytics | 23 tools |
| 10 | Google Analytics | 18 tools |
Most compared, last 30 days
Distinct visitor sessions on head-to-head comparison pages that include the tool, over the last 30 days.
Counted among 16 tools with 20+ compare-page visits.
| # | Tool | Compare-page visits |
|---|---|---|
| 1 | Ahrefs | 86 visits |
| 2 | PostHog | 57 visits |
| 3 | Mixpanel | 50 visits |
| 3 | Plausible | 50 visits |
| 5 | Google Analytics | 42 visits |
| 5 | Similarweb | 42 visits |
| 7 | Umami | 36 visits |
| 8 | Amplitude | 35 visits |
| 9 | CrawlRaven MCP | 33 visits |
| 10 | Hotjar | 29 visits |
A position exists only when at least 8 tools have data for that metric. 53 of 79 Web Analytics tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Web Analytics leaderboards”, Oct 2026. Data licensed CC BY 4.0.
Explore Web Analytics tools
Methodology and sources
Every figure is computed live from the Toolradar catalog, published Web Analytics tools only. Ratings and review counts are aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot and are not the site's own reviews. Added in 2026 means added to the Toolradar directory this year, not the vendor's launch date. Leaderboards apply a 500-review floor. See how we rate.