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Web Analytics Tools Statistics 2026

Live data on Web Analytics software, computed from the Toolradar catalog. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).

76

Web Analytics tools published and tracked on Toolradar as of October 4, 2026.

See the best Web Analytics toolsAll statistics

Last updated October 4, 2026. Reviewed by Louis Corneloup.

Key findings

  • Toolradar tracks 76 Web Analytics tools as of October 4, 2026, 1% of its 10,902-tool directory.
  • Web Analytics tools average 4.47 out of 5 across 59 rated tools and 36,358 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).
  • 67% of Web Analytics tools offer a free tier, 51 of 76.
  • 51 Web Analytics tools were added to Toolradar during 2026, 67% of the category.
  • Smartlook is the highest-rated Web Analytics tool at 4.6 out of 5 from 874 reviews.

Source: Toolradar catalog, computed live on October 4, 2026.

Headline numbers

Web Analytics tools published on Toolradar

Source: Toolradar catalog, published status

76

Share of the whole Toolradar directory

Source: 76 of 10,902 published tools

0.7%

User reviews across Web Analytics tools

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge), across 59 rated tools

36,358

Average Web Analytics tool rating, weighted by review volume

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge); unweighted mean 4.51 / 5 across 59 rated tools

4.47 / 5

Web Analytics tools added to the directory in 2026

Source: Toolradar createdAt, 67% of the category (directory add date, not vendor launch)

51

Pricing mix

How Web Analytics tools split between a free path (free, freemium, open-source) and strictly paid.

Tools that offer a free tier

Source: Toolradar pricing labels, 51 of 76 Web Analytics tools

67%

Tools that are strictly paid

Source: Toolradar pricing labels, 25 of 76 Web Analytics tools

33%
Freemium47·62%Paid25·33%Free4·5%

Where the reviews come from

Review volume for Web Analytics tools by third-party platform.

G2 reviews

Across 57 Web Analytics tools carrying a G2 profile

25,725

Capterra reviews

Across 28 Web Analytics tools carrying a Capterra profile

10,269

SourceForge reviews

Across 6 Web Analytics tools carrying a SourceForge profile

223

Trustpilot reviews

Across 6 Web Analytics tools carrying a Trustpilot profile

125

TrustRadius reviews

Across 1 Web Analytics tool carrying a TrustRadius profile

14

PeerSpot reviews

Across 1 Web Analytics tool carrying a PeerSpot profile

2

Highest-rated Web Analytics tools

Top-rated Web Analytics tools with at least 500 third-party reviews.

Most reviewed Web Analytics tools

The Web Analytics tools carrying the most third-party reviews.

Web Analytics growth in 2026

Web Analytics tools added to Toolradar in 2026

Source: Toolradar createdAt, 67% of all Web Analytics tools

51

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Methodology and sources

Every figure is computed live from the Toolradar catalog, published Web Analytics tools only. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge) and are not the site's own reviews. Added in 2026 means added to the Toolradar directory this year, not the vendor's launch date. Leaderboards apply a 500-review floor. See how we rate.