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Umami

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Privacy-first, self-hosted web analytics without cookie banners

Web AnalyticsAnalytics
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Reviews onG2Capterra
204 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Open source

Biggest con

Basic features

TL;DR - Umami

  • Umami is a simple, privacy-focused web analytics alternative
  • It provides essential metrics without cookies or personal data
  • Free self-hosted option, Cloud from $9/month
Pricing: Free plan available
Best for: Growing teams
4.5/5 across review platforms

What is Umami?

Editorial review
Umami is a simple, privacy-focused open-source web analytics. Self-host for complete data ownership. GDPR compliant without cookie banners. Real-time visitor tracking and custom events. Clean interface shows essential metrics. The Google Analytics alternative that respects user privacy.

Available on: Web

how we evaluateSourceumami.is ↗

Pros & Cons

Pros

  • Open source
  • Self-hostable
  • Free cloud option

Cons

  • Basic features
  • Self-host complexity

Ratings Across the Web

4.5(204 reviews)
G26 reviews
4.5/5
Capterra198 reviews
4.5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Privacy-focused analyticsSelf-hosted optionReal-time dashboardEvent trackingMultiple websitesOpen source

Pricing Plans

Pricing checked Jul 8, 2026

Most Popular

Self-hosted

Free

Free

  • Unlimited sites
  • Unlimited data
  • Full control

Cloud

$9/month

100K events

  • 100K events
  • Managed hosting
  • Support
Calculate your costView full pricing

How Umami's pricing compares

At $9/mo, Umami is the most affordable of its 3 direct competitors.

Umami
$9
Simple Analytics
$15
Matomo
$19
Fathom Analytics
$28

Entry paid plan, monthly. Pricing checked Jul 8, 2026.

Reviews

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4.5/5

Across 204 verified user reviews on Capterra, G2

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Best Umami Alternatives

Top alternatives based on features, pricing, and user needs.

Matomo logo
MatomoFreemium

Open-source web analytics alternative to GA

4.4
Simple Analytics logo
Simple AnalyticsPaid

Privacy-first website analytics

4.7
Fathom Analytics logo
Fathom AnalyticsPaid

Simple privacy-first analytics

4.4
Ackee logo
AckeeFree

Self-hosted, privacy-focused web analytics

See all web analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Umami vs MatomoHead-to-head: features, pricing, who winsUmami vs Simple AnalyticsHead-to-head: features, pricing, who winsUmami vs Fathom AnalyticsHead-to-head: features, pricing, who wins

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Umami FAQ

How does Umami ensure GDPR compliance for web analytics?

Umami is designed to be GDPR compliant by focusing on privacy-first analytics, allowing it to operate without the need for intrusive cookie banners. Its self-hosted nature also contributes to complete data ownership, aligning with privacy regulations.

Which teams would benefit most from using Umami?

Umami is ideal for teams and organizations that prioritize data privacy and ownership, especially those needing a GDPR-compliant analytics solution. It suits users who prefer a self-hosted, open-source platform for tracking essential web metrics.

How does Umami compare to Fathom Analytics regarding data ownership?

Umami offers complete data ownership through its self-hostable, open-source platform, allowing users full control over their analytics data. Fathom Analytics provides privacy-focused analytics but operates as a hosted service, meaning data resides on their servers.

What kind of real-time insights does Umami provide?

Umami offers real-time visitor tracking, allowing users to see current activity on their website as it happens. It also supports custom events, enabling the tracking of specific user interactions beyond standard page views.

What are the main trade-offs when choosing Umami for web analytics?

The main trade-offs with Umami include its basic feature set compared to more comprehensive analytics platforms. Additionally, while it offers complete data ownership, self-hosting can introduce complexity for users without technical expertise.

How is Umami priced?

Umami is available on a free tier, providing access to its core privacy-first analytics features. For users requiring more extensive usage or additional functionalities, paid plans are available.

Source: umami.is

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