Umami

Name: Umami
Brand: Umami
Price: 9 USD
Rating: 4.5 (204 reviews)

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Privacy-first, self-hosted web analytics without cookie banners

Web Analytics Analytics

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4.5(204 across the web)

FreemiumVisit Website

Reviews onG2Capterra

204 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Open source

Biggest con

Basic features

TL;DR - Umami

Umami is a simple, privacy-focused web analytics alternative
It provides essential metrics without cookies or personal data
Free self-hosted option, Cloud offers paid tiers

Pricing: Free plan available

Best for: Growing teams

4.5/5 across review platforms

What is Umami?

Editorial review

Umami is a simple, privacy-focused open-source web analytics. Self-host for complete data ownership. GDPR compliant without cookie banners. Real-time visitor tracking and custom events. Clean interface shows essential metrics. A Google Analytics alternative that respects user privacy.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceumami.is ↗

Pros & Cons

Pros

Open source
Self-hostable
Free cloud option

Cons

Basic features
Self-host complexity

Ratings Across the Web

4.5(204 reviews)

Umami holds an aggregate rating of 4.5 out of 5 from 204 reviews across G2 and Capterra, last checked March 18, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Privacy-focused analyticsSelf-hosted optionReal-time dashboardEvent trackingMultiple websitesOpen source

Pricing Plans

Pricing checked Aug 27, 2026

Self-hosted

Free

Unlimited sites
Unlimited data
Full control

Cloud

$9/month

100K events

100K events
Managed hosting
Support

Calculate your cost View full pricing

Is Umami worth the price?

95/100

Umami's pricing is incredibly generous, offering a full-featured self-hosted option for free.

The Cloud tier at $9/month for 100K events is competitive, especially given the open-source nature. This pricing is best for individuals and small to medium businesses looking for transparent, privacy-focused analytics.

Hidden Costs & Gotchas

Self-hosting requires technical expertise

Cloud overage fees not specified

No annual discount mentioned for Cloud

How Umami Compares to Competitors

Compared to Google Analytics (free but data-hungry), Umami offers a privacy-first alternative. Against paid options like Plausible, which starts around $9/month for 10K pageviews, Umami's Cloud tier at $9/month for 100K events offers significantly more event volume for the same price.

How Umami's pricing compares

At $9/mo, Umami is the most affordable of its 3 direct competitors.

Umami

Simple Analytics

$15

Matomo

$19

Fathom Analytics

$28

Entry paid plan, monthly. Pricing checked Aug 27, 2026.

Reviews

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4.5/5

Across 204 verified user reviews on Capterra, G2

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Best Umami Alternatives

Top alternatives based on features, pricing, and user needs.

MatomoFreemium

Open-source web analytics alternative to GA

4.4

Simple AnalyticsPaid

Privacy-first website analytics

4.7

Fathom AnalyticsPaid

Simple privacy-first analytics

4.4

AckeeFree

Self-hosted, privacy-focused web analytics

See all web analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Umami vs MatomoHead-to-head: features, pricing, who wins Umami vs Simple AnalyticsHead-to-head: features, pricing, who wins Umami vs Fathom AnalyticsHead-to-head: features, pricing, who wins

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Umami FAQ

How does Umami ensure GDPR compliance for web analytics?

Umami is designed to be GDPR compliant by focusing on privacy-first analytics, allowing it to operate without the need for intrusive cookie banners. Its self-hosted nature also contributes to complete data ownership, aligning with privacy regulations.

Which teams would benefit most from using Umami?

Umami is ideal for teams and organizations that prioritize data privacy and ownership, especially those needing a GDPR-compliant analytics solution. It suits users who prefer a self-hosted, open-source platform for tracking essential web metrics.

How does Umami compare to Fathom Analytics regarding data ownership?

Umami offers complete data ownership through its self-hostable, open-source platform, allowing users full control over their analytics data. Fathom Analytics provides privacy-focused analytics but operates as a hosted service, meaning data resides on their servers.

What kind of real-time insights does Umami provide?

Umami offers real-time visitor tracking, allowing users to see current activity on their website as it happens. It also supports custom events, enabling the tracking of specific user interactions beyond standard page views.

What are the main trade-offs when choosing Umami for web analytics?

The main trade-offs with Umami include its basic feature set compared to more comprehensive analytics platforms. Additionally, while it offers complete data ownership, self-hosting can introduce complexity for users without technical expertise.

How is Umami priced?

Umami is available on a free tier, providing access to its core privacy-first analytics features. For users requiring more extensive usage or additional functionalities, paid plans are available.

Source: umami.is

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