Umami

Name: Umami
Brand: Umami
Price: 9 USD
Rating: 4.5 (5 reviews)

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Privacy-first, self-hosted web analytics without cookie banners

From $9/mo (free plan available)

Freemium Web Analytics Analytics

Visit Website

4.5 (5 across the web)

Freemium Visit Website

Reviews on G2

5 reviews tracked

The Bottom Line

Updated May 26, 2026

Price: From $9/mo (free plan available). Compare plans

Key facts

Umami is a simple, privacy-focused web analytics alternative
It provides essential metrics without cookies or personal data
Free self-hosted option, Cloud offers paid tiers

Pros

Open source
Self-hostable
Free cloud option

Cons

Basic features
Self-host complexity

What is Umami?

Editorial review

Umami is a simple, privacy-focused open-source web analytics. Self-host for complete data ownership. GDPR compliant without cookie banners. Real-time visitor tracking and custom events. Clean interface shows essential metrics. A Google Analytics alternative that respects user privacy.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source umami.is ↗

Ratings Across the Web

4.5 (5 reviews)

Umami holds an aggregate rating of 4.5 out of 5 from 5 reviews across G2, last checked September 2, 2026.

G2 5 reviews

4.5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Privacy-focused analytics
Self-hosted option
Real-time dashboard
Event tracking
Multiple websites
Open source

Pricing Plans

Pricing checked Oct 9, 2026

Umami plans and prices, checked October 2026
Plan	Price	Details
Self-hosted Popular	$0	Free Unlimited sites Unlimited data Full control
Cloud	$9/month	100K events Managed hosting Support

Calculate your cost View full pricing

Is Umami worth the price?

Great value

Umami's pricing is incredibly generous, offering a full-featured self-hosted option for free.

The Cloud tier at $9/month for 100K events is competitive, especially given the open-source nature. This pricing is best for individuals and small to medium businesses looking for transparent, privacy-focused analytics.

Full Umami pricing: every plan, hidden costs and alternatives

How Umami's pricing compares

At $9/mo, billing unit not specified, Umami is the most affordable of its 3 comparable direct competitors.

Umami

Simple Analytics

$15

Matomo

$19

Fathom Analytics

$28

Entry paid plan, monthly. Pricing checked Oct 9, 2026.

Reviews

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4.5/5

Across 5 verified user reviews on G2

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Best Umami Alternatives

Top alternatives based on features, pricing, and user needs.

Matomo Freemium

Open-source web analytics alternative to GA

4.4

Simple Analytics Paid

Privacy-first website analytics

4.6

Fathom Analytics Paid

Simple privacy-first analytics

4.7

Ackee Free

Self-hosted, privacy-focused web analytics

See all web analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Umami vs Matomo Head-to-head: features, pricing, who wins Umami vs Simple Analytics Head-to-head: features, pricing, who wins Umami vs Fathom Analytics Head-to-head: features, pricing, who wins

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Umami FAQ

How does Umami ensure GDPR compliance for web analytics?

Umami is designed to be GDPR compliant by focusing on privacy-first analytics, allowing it to operate without the need for intrusive cookie banners. Its self-hosted nature also contributes to complete data ownership, aligning with privacy regulations.

Which teams would benefit most from using Umami?

Umami is ideal for teams and organizations that prioritize data privacy and ownership, especially those needing a GDPR-compliant analytics solution. It suits users who prefer a self-hosted, open-source platform for tracking essential web metrics.

How does Umami compare to Fathom Analytics regarding data ownership?

Umami offers complete data ownership through its self-hostable, open-source platform, allowing users full control over their analytics data. Fathom Analytics provides privacy-focused analytics but operates as a hosted service, meaning data resides on their servers.

What kind of real-time insights does Umami provide?

Umami offers real-time visitor tracking, allowing users to see current activity on their website as it happens. It also supports custom events, enabling the tracking of specific user interactions beyond standard page views.

What are the main trade-offs when choosing Umami for web analytics?

The main trade-offs with Umami include its basic feature set compared to more comprehensive analytics platforms. Additionally, while it offers complete data ownership, self-hosting can introduce complexity for users without technical expertise.

How is Umami priced?

Umami is available on a free tier, providing access to its core privacy-first analytics features. For users requiring more extensive usage or additional functionalities, paid plans are available.

Source: umami.is

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