Plausible Analytics is a lightweight, privacy-focused alternative to Google Analytics. It provides essential website metrics without cookies, is GDPR compliant by default, and has a tracking script 75x smaller than Google Analytics.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source plausible.io ↗

Ratings Across the Web

4.5 (4 reviews)

Plausible holds an aggregate rating of 4.5 out of 5 from 4 reviews across G2, last checked September 17, 2026.

G2 4 reviews

4.5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Privacy-focused analytics
No cookies required
GDPR compliant
Lightweight script (1KB)
Real-time dashboard
Goal tracking
Funnel analysis
Open source

Pricing Plans

Pricing checked Sep 27, 2026

Plausible plans and prices, checked September 2026
Plan	Price	Details
Starter	$9	Up to 10K pageviews/mo 50 sites Unlimited team members +2 more Show less Goals and conversions Funnels
Growth	$19	Up to 100K pageviews/mo 50 sites All Starter features +2 more Show less API access Priority support

Calculate your cost View full pricing

Is Plausible worth the price?

Good value

Plausible's pricing is fair, especially for its privacy-focused approach.

The Starter tier at $9 for 10K pageviews is very accessible for small projects, while the Growth tier at $19 for 100K pageviews offers good scalability. It's best for individuals and small to medium businesses prioritizing user privacy and simplicity.

Hidden Costs & Gotchas

Overage fees for exceeding pageview limits

Full Plausible pricing: every plan, hidden costs and alternatives

How Plausible's pricing compares

At $9/mo, billing unit not specified, Plausible is the most affordable of its 6 comparable direct competitors.

Plausible

$15

$19

$20

$28

$300

$750

Entry paid plan, monthly. Pricing checked Sep 27, 2026.

Reviews

Improve Your Thinking Patterns Using ChatGPT cover

$99 Free with your review

Review Plausible, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review

Best Plausible Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Google Analytics Freemium

The free analytics standard that tracks most websites

4.5

Amplitude Freemium

Understand user behavior with product analytics and experimentation

4.5

Mixpanel Freemium

Product analytics for mobile and web

4.5

PostHog Freemium

Open-source product analytics with event tracking, feature flags, and session recording

4.5

Heap Freemium

Automatic product analytics for user behavior insights

4.4

Matomo Freemium

Open-source web analytics alternative to GA

4.4

Simple Analytics Paid

Privacy-first website analytics

4.6

Fathom Analytics Paid

Simple privacy-first analytics

4.7

See all analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Plausible alternatives 8+ tools ranked, pricing + verdict per pick Plausible vs Google Analytics Head-to-head: features, pricing, who wins Plausible vs Amplitude Head-to-head: features, pricing, who wins Plausible vs Mixpanel Head-to-head: features, pricing, who wins

Explore More

Plausible FAQ

How does Plausible Analytics handle bot traffic and referrer spam?

Plausible Analytics includes built-in bot filtering. It automatically excludes bots, referrer spam, and data center traffic to ensure that your statistics accurately reflect real human visits to your site.

Can I track the performance of my paid advertising campaigns with Plausible?

Yes, you can track UTM campaigns with Plausible. It offers automatic channel grouping for Paid Search or Affiliates, allowing you to analyze landing pages, conversions, and locations related to your ad campaigns.

What kind of insights does Plausible provide regarding AI tool traffic?

Plausible Analytics allows you to monitor traffic originating from AI tools such as ChatGPT, Perplexity, or Claude. You can identify which pages attract these AI visitors and track the conversions they complete.

How does Plausible integrate with Google Search Console?

Plausible allows you to connect your Google Search Console account. This integration enables you to view search queries and organic performance directly within your Plausible dashboard, consolidating your SEO content and conversion tracking.

Is it possible to track user engagement beyond page views, such as scroll depth?

Yes, Plausible automatically tracks scroll depth from 1 to 100 percent on every page without any additional setup or tag managers. You can also create scroll depth goals without needing to write any code.

How does Plausible ensure data privacy and compliance with regulations like GDPR?

Plausible is designed to be privacy-friendly, operating without cookies and collecting no personal data. All site measurement is carried out anonymously, and all visitor data is exclusively processed on servers owned and operated by European companies, ensuring it never leaves the EU.

Source: plausible.io

Guides & Articles

Best Self-Hosted Analytics Tools in 2026

Features Plausible

Cheapest Analytics Software in 2026

Features Plausible

Best AI Data Analyst Tools 2026

Expert guide

11 Best Marketing Analytics Tools (2026)

8 min read