Plausible vs Matomo: Which Should You Choose in 2026?
Choosing between Plausible and Matomo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Plausible
Privacy-friendly analytics
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.0/10)
- • Website analytics that respects privacy
- • No cookies means no consent banners needed
Matomo
Open-source web analytics alternative to GA
Best for you if:
- • You want to try before committing
- • Matomo is an open-source web analytics platform alternative to Google Analytics
- • It provides privacy-compliant analytics with full data ownership
| At a Glance |  Plausible |  Matomo |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Web Analytics | Web Analytics |
Rating | 86/100 | 80/100 |
| Feature | Plausible | Matomo |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 86 | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsPrivacy Management | Web AnalyticsProduct Analytics |
How Plausible and Matomo Compare
Plausible
Privacy-friendly analytics
Paid · 86/100 score
Matomo
Open-source web analytics alternative to GA
Free tier available · 80/100 score
Who Should Use What?
On a budget?
Matomo has a free tier. Plausible is paid only.
Go with: Matomo
Want the highest-rated option?
Plausible: 86/100. Matomo: 80/100.
Go with: Plausible
Value user reviews?
Neither has user reviews yet.
Go with: Plausible
3 Questions to Help You Decide
What's your budget?
Plausible is paid. Matomo is freemium. Matomo lets you start free.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Plausible scores higher: 86/100 vs 80/100.
Key Takeaways
Plausible
- Higher score: 86/100 vs 80
- Our pick for this comparison
Matomo
- Has a free tier
The Bottom Line
Plausible (86/100) is our pick. Matomo has a free tier if you want to test without paying.
Frequently Asked Questions
Is Plausible or Matomo better?
Plausible scores 86/100 in our evaluation. Plausible is paid and Matomo is freemium.
What are Plausible and Matomo used for?
Plausible: Privacy-friendly analytics. Matomo: Open-source web analytics alternative to GA.
What does Plausible cost vs Matomo?
Plausible is a paid tool. Matomo is freemium (free tier + paid plans). Visit their websites for detailed pricing.