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Alternatives

Best Plausible alternatives in 2026

Data compiled by Toolradar Updated How we rate

Cite this list: Toolradar, best Plausible alternatives 2026, toolradar.com/alternatives/plausible

11 direct alternatives to Plausible, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.

Quick answer

  • Google Analytics is the top alternative to Plausible on our list, followed by Amplitude and Mixpanel.
  • 9 of the 11 alternatives have a free plan, starting with Google Analytics.
  • Highest rated: Fathom Analytics, 4.7 out of 5 from 21 ratings, Sep 2026.
Publications that cover the tools tracked here
  • TechCrunch
  • Bloomberg
  • The Information
  • Fortune
  • The Verge
  • 11 alternatives
  • 9 with a free plan

Top 3 alternatives to Plausible

  1. Google Analytics logo

    Google Analytics

    #1 Top pick

    The free analytics standard that tracks most websites

    Pricing

    Free plan

    4.5 /5 across G2, Capterra and Trustpilot · 14,975 ratings, Sep 2026

    Our take

    Best overall

  2. Amplitude logo

    Understand user behavior with product analytics and experimentation

    Starting price

    From $75 /mo

    Cheapest paid plan, monthly, as of October 2026

    4.5 /5 across G2 and Capterra · 3,059 ratings, Sep 2026

  3. Mixpanel logo

    Product analytics for mobile and web

    Starting price

    From $20 /mo

    Cheapest paid plan, monthly, as of October 2026

    4.5 /5 across G2 and Capterra · 1,518 ratings, Sep 2026

Plausible vs 11 alternatives

Plausible and its alternatives compared on starting price (cheapest paid plan, monthly, as of October 2026), free plan and average user rating.
Plausible logo
Plausible Compared tool
Price: $9/mo Free plan: No n/a
Google Analytics logo
Google Analytics
Price: Free + paid Free plan: Yes 4.5 out of 5, from 14,975 ratings across G2, Capterra and Trustpilot (14,975)
Amplitude logo
Amplitude
Price: $75/mo Free plan: Yes 4.5 out of 5, from 3,059 ratings across G2 and Capterra (3,059)
Mixpanel logo
Mixpanel
Price: $20/mo Free plan: Yes 4.5 out of 5, from 1,518 ratings across G2 and Capterra (1,518)
PostHog logo
PostHog
Price: Free + paid Free plan: Yes 4.5 out of 5, from 1,054 ratings on G2 (1,054)
Heap logo
Heap
Price: $300/mo Free plan: Yes 4.4 out of 5, from 1,139 ratings across G2 and Capterra (1,139)
Matomo logo
Matomo
Price: $19/mo Free plan: Yes 4.4 out of 5, from 158 ratings across G2 and Capterra (158)
Simple Analytics logo
Simple Analytics
Price: $15/mo Free plan: No 4.6 out of 5, from 68 ratings across G2 and Capterra (68)
Fathom Analytics logo
Fathom Analytics
Price: $18/mo Free plan: No 4.7 out of 5, from 21 ratings on G2 (21)
Umami logo
Umami
Price: $9/mo Free plan: Yes 4.5 out of 5, from 5 ratings on G2 (5)
Ackee logo
Ackee
Price: Free Free plan: Yes n/a
GoatCounter logo
GoatCounter
Price: $5/mo Free plan: Yes n/a

Why people consider alternatives to Plausible

Plausible Analytics is a lightweight, privacy-focused alternative to Google Analytics. It provides essential website metrics without cookies, is GDPR compliant by default, and has a tracking script 75x smaller than Google Analytics.

Teams most often switch away when one of these starts to bite:

  • Pricing at scale as usage or premium tiers add up.
  • Missing integrations with the rest of your stack.
  • Performance or scale limits as your needs grow.
  • A specific feature gap you have hit in web analytics.

The 11 alternatives below cover the same core job (web analytics) with different trade-offs.

Plausible by the numbers

Toolradar data: Plausible's entry paid plan ($9/mo) ranks #10 of 51 (joint) for price among the Web Analytics tools with a verified entry price and no stated unit, where the median is $19/mo. Its head-to-head comparison pages had 75 visits in the last 30 days, ranking #5 of 26 tools with 20+ compare-page visits in Web Analytics. As of Nov 2026.

Plausible compared with 81 Web Analytics tools on Toolradar, as of Nov 2026
Metric Plausible Peer median Position (1 is best)
Entry paid plan $9/mo $19/mo #10 of 51 (joint) tools with no stated price unit, verified price
Free plan No 65% have one n/a
Listed as an alternative to 16 tools 1 #13 of 81 (joint)
Integrations listed 1 2 #14 of 21 (joint) tools with at least one integration recorded
Features tracked 3 3 #5 of 9 (joint) tools with at least one feature recorded
Compare-page visits, last 30 days 75 visits 39 #5 of 26 tools with 20+ compare-page visits

Visitors most often compare Plausible with Umami and Matomo (last 30 days, Nov 2026).

Listed as an alternative to: #13 on 2026-10-16 to #13 on 2026-11-02 (rank among 81 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Web Analytics data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “Plausible by the numbers”, Nov 2026.

Web Analytics leaderboards from Toolradar data

Toolradar ranks Web Analytics tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.

CSV download of these Web Analytics leaderboards, licensed CC BY 4.0

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 51 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, Web Analytics tools on Toolradar, as of Nov 2026
# Tool Entry plan
1 OpenPanel $2.50/mo, billed monthly
2 GTmetrix $4.99/mo, billed yearly
3 GoatCounter $5/mo, billed monthly
3 Plerdy $5/mo
3 Sleek Analytics for iOS $5/mo, billed monthly

A position exists only when at least 8 tools have data for that metric. 51 of 81 Web Analytics tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Web Analytics leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Web Analytics statistics.

11 alternatives to Plausible

Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Plausible.

  1. 1
    Google Analytics logo

    Google Analytics

    Free plan Cheaper than Plausible

    The free analytics standard that tracks most websites

    4.5 /5 across G2, Capterra and Trustpilot · 14,975 ratings, Sep 2026

    Free plan available; paid prices not published

  2. 2
    Amplitude logo

    Amplitude

    Free plan Cheaper than Plausible

    Understand user behavior with product analytics and experimentation

    4.5 /5 across G2 and Capterra · 3,059 ratings, Sep 2026

    From $75/mo, billed yearly; free plan available

  3. 3
    Mixpanel logo

    Mixpanel

    Free plan Cheaper than Plausible

    Product analytics for mobile and web

    4.5 /5 across G2 and Capterra · 1,518 ratings, Sep 2026

    From $20/mo, billed monthly; free plan available

  4. 4
    PostHog logo

    PostHog

    Free plan Cheaper than Plausible

    Open-source product analytics with event tracking, feature flags, and session recording

    4.5 /5 on G2 · 1,054 ratings, Aug 2026

    Free plan available; paid prices not published

  5. 5
    Heap logo

    Heap

    Free plan Cheaper than Plausible

    Automatic product analytics for user behavior insights

    4.4 /5 across G2 and Capterra · 1,139 ratings, Sep 2026

    From $300/mo, billed monthly; free plan available

  6. 6
    Matomo logo

    Matomo

    Free plan Cheaper than Plausible

    Open-source web analytics alternative to GA

    4.4 /5 across G2 and Capterra · 158 ratings, Sep 2026

    From $19/mo, billed monthly; free plan available

  7. 7
    Simple Analytics logo

    Simple Analytics

    Paid

    Privacy-first website analytics

    4.6 /5 across G2 and Capterra · 68 ratings, Sep 2026

    From $15/mo, billed monthly

  8. 8
    Fathom Analytics logo

    Fathom Analytics

    Paid

    Simple privacy-first analytics

    4.7 /5 on G2 · 21 ratings, Sep 2026

    From $18/user/mo, billed monthly

  9. 9
    Umami logo

    Umami

    Free plan Cheaper than Plausible

    Privacy-first, self-hosted web analytics without cookie banners

    4.5 /5 on G2 · 5 ratings, Sep 2026

    From $9/mo, billed monthly; free plan available

  10. 10
    Ackee logo

    Ackee

    100% free Cheaper than Plausible

    Self-hosted, privacy-focused web analytics

    Free

  11. 11
    GoatCounter logo

    GoatCounter

    Free plan Cheaper than Plausible

    Privacy-friendly web analytics

    From $5/mo, billed monthly; free plan available

Frequently asked questions

What is the best alternative to Plausible?

Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Plausible are Google Analytics, Amplitude, Mixpanel. Each solves the same core job with different trade-offs on pricing, features, and integrations.

Is there a free alternative to Plausible?

Yes. Ackee is 100% free (no paid upgrade path) (Self-hosted, privacy-focused web analytics). Freemium tools on this list offer a free tier with paid upgrades; they are not the same as fully free.

Why do people look for Plausible alternatives?

Common reasons teams switch away from Plausible: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in web analytics. The alternatives on this page solve the same core problem with different trade-offs.

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