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Simple Analytics

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Privacy-first website analytics

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Reviews onG2Capterra
67 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Privacy-focused analytics

Biggest con

Limited features

TL;DR - Simple Analytics

  • Simple Analytics is a privacy-friendly web analytics tool
  • It provides essential metrics without cookies or personal data tracking
  • Plans start at $9/month for 100K pageviews
Pricing: Paid only
Best for: Enterprises & pros
4.7/5 across review platforms

What is Simple Analytics?

Editorial review
Simple Analytics provides privacy-focused analytics simply. No cookies, no tracking, just metrics-ethical analytics made simple. The privacy is genuine. The simplicity is the point. The metrics are sufficient. Site owners wanting simple, ethical analytics use Simple Analytics for straightforward metrics.

Available on: Web, iOS

how we evaluateSourcesimpleanalytics.com ↗

Pros & Cons

Pros

  • Privacy-focused analytics
  • Simple setup
  • GDPR compliant
  • No cookies
  • Good documentation

Cons

  • Limited features
  • Expensive for what it is
  • Basic reporting
  • No events on starter
  • Less data than GA

Ratings Across the Web

4.7(67 reviews)
G222 reviews
4.5/5
Capterra45 reviews
4.8/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Privacy-first analyticsNo cookiesGDPR compliantSimple dashboardGoalsEvents

Pricing Plans

14-day Free Trial

Pricing checked Jul 8, 2026

Free

Free

Forever free

  • 1 user
  • 5 sites
  • 30-day retention
Most Popular

Simple

$15/month

Individual

  • 1 user
  • 10 sites
  • 3-year retention
  • Events collection

Team

$40/month

+$20/user

  • 2 users
  • 20 sites
  • 5-year retention
  • Export API

Enterprise

Custom

Custom limits

  • Separated storage
  • Uptime SLA
  • Priority support
Calculate your costView full pricing

How Simple Analytics's pricing compares

At $15/mo, Simple Analytics is mid-range of its 3 direct competitors ($9 to $28/mo across the set).

Umami
$9
Simple Analytics
$15
Matomo
$19
Fathom Analytics
$28

Entry paid plan, monthly. Pricing checked Jul 8, 2026.

Reviews

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4.7/5

Across 67 verified user reviews on Capterra, G2

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Best Simple Analytics Alternatives

Top alternatives based on features, pricing, and user needs.

Google Analytics logo
Google AnalyticsFreemium

The free analytics standard that tracks most websites

4.5
Umami logo
UmamiFreemium

Privacy-first, self-hosted web analytics without cookie banners

4.5
Matomo logo
MatomoFreemium

Open-source web analytics alternative to GA

4.4
Fathom Analytics logo
Fathom AnalyticsPaid

Simple privacy-first analytics

4.4
Ackee logo
AckeeFree

Self-hosted, privacy-focused web analytics

See all web analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Simple Analytics vs Google AnalyticsHead-to-head: features, pricing, who winsSimple Analytics vs UmamiHead-to-head: features, pricing, who winsSimple Analytics vs MatomoHead-to-head: features, pricing, who wins

Explore More

Best Web Analytics ToolsBest Analytics Tools

Simple Analytics FAQ

How does Simple Analytics ensure user privacy for website visitors?

Simple Analytics provides privacy-focused analytics by operating without cookies or tracking mechanisms. This approach ensures GDPR compliance and respects user privacy while still collecting essential website metrics.

Which teams would benefit most from using Simple Analytics?

Simple Analytics is best suited for site owners who prioritize ethical analytics and require straightforward metrics without complex data. It caters to those who value privacy and simplicity over extensive data collection.

How does Simple Analytics compare to Fathom Analytics?

Simple Analytics, like Fathom Analytics, offers privacy-first website analytics with a focus on simplicity and no cookies. However, Simple Analytics is noted for its genuinely simple setup and good documentation, while some users might find its features more limited.

What kind of data limitations should users be aware of with Simple Analytics?

Users should be aware that Simple Analytics offers limited features and basic reporting compared to more comprehensive tools. The starter plan also does not include event tracking, and it provides less data overall than alternatives like Google Analytics.

Does Simple Analytics include a free tier for long-term use?

Simple Analytics is a paid product and does not offer a permanently free tier. Its pricing model is designed for users who are ready to invest in privacy-focused, straightforward analytics from the outset.

Can Simple Analytics be easily integrated into an existing website?

Yes, Simple Analytics is designed for simple setup and offers good documentation to facilitate integration. Its privacy-first approach means it doesn't rely on complex tracking scripts or cookie consent banners.

Why might a website owner choose Simple Analytics over a tool like Google Analytics?

A website owner might choose Simple Analytics for its strong emphasis on privacy, including no cookies and GDPR compliance. It offers a simpler, more ethical approach to data collection, contrasting with the more extensive and potentially intrusive data gathering of tools like Google Analytics.

Source: simpleanalytics.com

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