Simple Analytics

Name: Simple Analytics
Brand: Simple Analytics
Price: 15 USD
Rating: 4.7 (67 reviews)

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Privacy-first website analytics

Web Analytics Analytics

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4.7(67 across the web)

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Reviews onG2Capterra

67 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Privacy-focused analytics

Biggest con

Limited features

TL;DR - Simple Analytics

Simple Analytics is a privacy-friendly web analytics tool
It provides essential metrics without cookies or personal data tracking
Offers paid tiers

Pricing: Paid only

Best for: Enterprises & pros

4.7/5 across review platforms

What is Simple Analytics?

Editorial review

Simple Analytics provides privacy-focused analytics simply. No cookies, no tracking, just metrics-ethical analytics made simple. The privacy is genuine. The simplicity is the point. The metrics are sufficient. Site owners wanting simple, ethical analytics use Simple Analytics for straightforward metrics.

Available on: Web, iOS

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcesimpleanalytics.com ↗

Pros & Cons

Pros

Privacy-focused analytics
Simple setup
GDPR compliant
No cookies
Good documentation

Cons

Limited features
Expensive for what it is
Basic reporting
No events on starter
Less data than GA

Ratings Across the Web

4.7(67 reviews)

Simple Analytics holds an aggregate rating of 4.7 out of 5 from 67 reviews across G2 and Capterra, last checked March 18, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Privacy-first analyticsNo cookiesGDPR compliantSimple dashboardGoalsEvents

Pricing Plans

14-day Free Trial

Pricing checked Aug 27, 2026

Free

Forever free

1 user
5 sites
30-day retention

Simple

$15/month

Individual

1 user
10 sites
3-year retention
Events collection

Team

$40/month

+$20/user

2 users
20 sites
5-year retention
Export API

Enterprise

Custom

Custom limits

Separated storage
Uptime SLA
Priority support

Calculate your cost View full pricing

Is Simple Analytics worth the price?

85/100

Simple Analytics offers a fair and competitive pricing structure, especially with its generous Free tier and the well-priced Simple plan at $15/month for individuals.

The Team tier at $40/month (+ $20/user) scales reasonably for small teams. This pricing is best for individuals and small to medium-sized businesses prioritizing privacy and simplicity.

Hidden Costs & Gotchas

Team plan adds $20 per additional user.

Higher retention requires higher tiers.

Export API only on Team plan.

How Simple Analytics Compares to Competitors

Compared to Plausible Analytics, which starts at $9/month for 10k pageviews, Simple Analytics' $15/month Simple plan for 10 sites and 3-year retention is competitive. Fathom Analytics starts at $14/month for 100k pageviews, making Simple Analytics' site-based pricing potentially more flexible for some users.

How Simple Analytics's pricing compares

At $15/mo, Simple Analytics is mid-range of its 3 direct competitors ($9 to $28/mo across the set).

Umami

Simple Analytics

$15

Matomo

$19

Fathom Analytics

$28

Entry paid plan, monthly. Pricing checked Aug 27, 2026.

Reviews

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4.7/5

Across 67 verified user reviews on Capterra, G2

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Best Simple Analytics Alternatives

Top alternatives based on features, pricing, and user needs.

Google AnalyticsFreemium

The free analytics standard that tracks most websites

4.5

UmamiFreemium

Privacy-first, self-hosted web analytics without cookie banners

4.5

MatomoFreemium

Open-source web analytics alternative to GA

4.4

Fathom AnalyticsPaid

Simple privacy-first analytics

4.4

AckeeFree

Self-hosted, privacy-focused web analytics

See all web analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Simple Analytics vs Google AnalyticsHead-to-head: features, pricing, who wins Simple Analytics vs UmamiHead-to-head: features, pricing, who wins Simple Analytics vs MatomoHead-to-head: features, pricing, who wins

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Simple Analytics FAQ

How does Simple Analytics ensure user privacy for website visitors?

Simple Analytics provides privacy-focused analytics by operating without cookies or tracking mechanisms. This approach ensures GDPR compliance and respects user privacy while still collecting essential website metrics.

Which teams would benefit most from using Simple Analytics?

Simple Analytics is best suited for site owners who prioritize ethical analytics and require straightforward metrics without complex data. It caters to those who value privacy and simplicity over extensive data collection.

How does Simple Analytics compare to Fathom Analytics?

Simple Analytics, like Fathom Analytics, offers privacy-first website analytics with a focus on simplicity and no cookies. However, Simple Analytics is noted for its genuinely simple setup and good documentation, while some users might find its features more limited.

What kind of data limitations should users be aware of with Simple Analytics?

Users should be aware that Simple Analytics offers limited features and basic reporting compared to more comprehensive tools. The starter plan also does not include event tracking, and it provides less data overall than alternatives like Google Analytics.

Does Simple Analytics include a free tier for long-term use?

Simple Analytics is a paid product and does not offer a permanently free tier. Its pricing model is designed for users who are ready to invest in privacy-focused, straightforward analytics from the outset.

Can Simple Analytics be easily integrated into an existing website?

Yes, Simple Analytics is designed for simple setup and offers good documentation to facilitate integration. Its privacy-first approach means it doesn't rely on complex tracking scripts or cookie consent banners.

Why might a website owner choose Simple Analytics over a tool like Google Analytics?

A website owner might choose Simple Analytics for its strong emphasis on privacy, including no cookies and GDPR compliance. It offers a simpler, more ethical approach to data collection, contrasting with the more extensive and potentially intrusive data gathering of tools like Google Analytics.

Source: simpleanalytics.com

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