Matomo

Name: Matomo
Brand: Matomo
Price: 19 USD
Rating: 4.4 (155 reviews)

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Open-source web analytics alternative to GA

Web Analytics Product Analytics

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4.4(155 across the web)

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Reviews onG2Capterra

155 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Privacy-focused analytics

Biggest con

Self-hosting complex

TL;DR - Matomo

Matomo is an open-source web analytics platform alternative to Google Analytics
It provides privacy-compliant analytics with full data ownership
Free self-hosted option, Cloud offers paid tiers

Pricing: Free plan available

Best for: Growing teams

4.4/5 across review platforms

What is Matomo?

Editorial review

Matomo provides analytics you can self-host. A Google Analytics alternative with complete data ownership-analytics where you keep the data. Self-hosting keeps data private. The features are comprehensive. GDPR compliance is cleaner. Organizations wanting analytics with data ownership choose Matomo for self-hosted metrics.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcematomo.org ↗

Pros & Cons

Pros

Privacy-focused analytics
Self-hostable
GDPR compliant
No data sampling
Free core

Cons

Self-hosting complex
Cloud expensive
UI dated
Less features than GA
Performance at scale

Ratings Across the Web

4.4(155 reviews)

Matomo holds an aggregate rating of 4.4 out of 5 from 155 reviews across G2 and Capterra, last checked March 18, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Web analyticsPrivacy-focusedSelf-hosted optionGoal trackingHeatmapsSession recording

Pricing Plans

21-day Free Trial

Pricing checked Aug 21, 2026

On-Premise

Free

Self-hosted

Unlimited users
100% data ownership
Full features

Cloud

$19/month

50K hits

50K hits
Managed hosting
Support

Calculate your cost View full pricing

Is Matomo worth the price?

90/100

Matomo's pricing is incredibly generous for its On-Premise option, being completely free.

The Cloud tier at $19/month for 50K hits is competitive, though higher usage tiers can quickly increase costs. This pricing is best for users prioritizing data ownership and flexibility, from small businesses to large enterprises.

Hidden Costs & Gotchas

Cloud overage fees for exceeding hit limits

Self-hosting requires IT infrastructure and maintenance

Advanced Cloud features may be in higher tiers

Support for On-Premise is community-based

How Matomo Compares to Competitors

Compared to Google Analytics (free for basic use), Matomo's On-Premise offers 100% data ownership without cost, a significant advantage for privacy. For cloud, Matomo's $19/month for 50K hits is more transparent than some GA 360 alternatives, which often have custom enterprise pricing starting much higher.

How Matomo's pricing compares

At $19/mo, Matomo is mid-range of its 5 direct competitors ($6 to $28/mo across the set).

$15

Matomo

$19

Fathom Analytics

$28

Entry paid plan, monthly. Pricing checked Aug 21, 2026.

Reviews

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4.4/5

Across 155 verified user reviews on G2, Capterra

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Best Matomo Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Google AnalyticsFreemium

The free analytics standard that tracks most websites

4.5

UmamiFreemium

Privacy-first, self-hosted web analytics without cookie banners

4.5

Simple AnalyticsPaid

Privacy-first website analytics

4.7

Fathom AnalyticsPaid

Simple privacy-first analytics

4.4

PlausiblePaid

Privacy-first website analytics, GDPR compliant by default

4.7

Pirsch AnalyticsFreemium

Cookie-free, GDPR-compliant analytics that respects user privacy

GoatCounterFreemium

Privacy-friendly web analytics

See all web analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Matomo alternatives7+ tools ranked, pricing + verdict per pick Matomo vs Google AnalyticsHead-to-head: features, pricing, who wins Matomo vs UmamiHead-to-head: features, pricing, who wins Matomo vs Simple AnalyticsHead-to-head: features, pricing, who wins

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Matomo FAQ

How does Matomo help organizations maintain data privacy for their web analytics?

Matomo is a privacy-focused analytics solution that allows for self-hosting, ensuring complete data ownership. This approach helps organizations keep their analytics data private and facilitates cleaner GDPR compliance.

Which teams would benefit most from using Matomo?

Teams that prioritize data ownership and require self-hosted metrics for their web and product analytics would find Matomo most suitable. It is designed for organizations that need comprehensive analytics while maintaining control over their data.

How does Matomo compare to Google Analytics regarding data ownership?

Matomo offers complete data ownership through its self-hosted model, which is a key differentiator from Google Analytics. This allows users to keep their data private and manage it directly, unlike the data handling in Google Analytics.

What kind of trade-offs should users consider when choosing Matomo?

Users should be aware that self-hosting Matomo can be complex, and its cloud option can be expensive. Additionally, some users might find its user interface dated, and it offers fewer features compared to Google Analytics, with potential performance issues at scale.

Does Matomo include a free tier for its analytics services?

Yes, Matomo is available on a free tier, allowing users to access its core functionalities without cost. Paid plans are offered for those requiring more extensive usage and additional features.

Can Matomo provide analytics without data sampling?

Matomo is designed to provide analytics without data sampling, ensuring that all collected data points are included in reports. This offers a complete and accurate view of website and product performance.

Source: matomo.org

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