Matomo provides analytics you can self-host. A Google Analytics alternative with complete data ownership-analytics where you keep the data. Self-hosting keeps data private. The features are comprehensive. GDPR compliance is cleaner. Organizations wanting analytics with data ownership choose Matomo for self-hosted metrics.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source matomo.org ↗

Ratings Across the Web

4.4 (158 reviews)

Matomo holds an aggregate rating of 4.4 out of 5 from 158 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Web analytics
Privacy-focused
Self-hosted option
Goal tracking
Heatmaps
Session recording

Pricing Plans

21-day Free Trial

Pricing checked Oct 1, 2026

Matomo plans and prices, checked October 2026
Plan	Price	Details
On-Premise Popular	$0	Self-hosted Unlimited users 100% data ownership Full features
Cloud	$19/month	50K hits Managed hosting Support

Calculate your cost View full pricing

Is Matomo worth the price?

Great value

Matomo's pricing is incredibly generous for its On-Premise option, being completely free.

The Cloud tier at $19/month for 50K hits is competitive, though higher usage tiers can quickly increase costs. This pricing is best for users prioritizing data ownership and flexibility, from small businesses to large enterprises.

Hidden Costs & Gotchas

Cloud overage fees for exceeding hit limits

Full Matomo pricing: every plan, hidden costs and alternatives

How Matomo's pricing compares

At $19/mo, billing unit not specified, Matomo is mid-range of its 5 comparable direct competitors ($6 to $28/mo across the set).

$15

Matomo

$19

Fathom Analytics

$28

Entry paid plan, monthly. Pricing checked Oct 1, 2026.

Reviews

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4.4/5

Across 158 verified user reviews on G2, Capterra

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Best Matomo Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Google Analytics Freemium

The free analytics standard that tracks most websites

4.5

Simple Analytics Paid

Privacy-first website analytics

4.6

Fathom Analytics Paid

Simple privacy-first analytics

4.7

Umami Freemium

Privacy-first, self-hosted web analytics without cookie banners

4.5

Plausible Paid

Privacy-first website analytics, GDPR compliant by default

Pirsch Analytics Freemium

Cookie-free, GDPR-compliant analytics that respects user privacy

GoatCounter Freemium

Privacy-friendly web analytics

See all web analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Matomo alternatives 7+ tools ranked, pricing + verdict per pick Matomo vs Google Analytics Head-to-head: features, pricing, who wins Matomo vs Simple Analytics Head-to-head: features, pricing, who wins Matomo vs Fathom Analytics Head-to-head: features, pricing, who wins

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Matomo FAQ

How does Matomo help organizations maintain data privacy for their web analytics?

Matomo is a privacy-focused analytics solution that allows for self-hosting, ensuring complete data ownership. This approach helps organizations keep their analytics data private and facilitates cleaner GDPR compliance.

Which teams would benefit most from using Matomo?

Teams that prioritize data ownership and require self-hosted metrics for their web and product analytics would find Matomo most suitable. It is designed for organizations that need comprehensive analytics while maintaining control over their data.

How does Matomo compare to Google Analytics regarding data ownership?

Matomo offers complete data ownership through its self-hosted model, which is a key differentiator from Google Analytics. This allows users to keep their data private and manage it directly, unlike the data handling in Google Analytics.

What kind of trade-offs should users consider when choosing Matomo?

Users should be aware that self-hosting Matomo can be complex, and its cloud option can be expensive. Additionally, some users might find its user interface dated, and it offers fewer features compared to Google Analytics, with potential performance issues at scale.

Does Matomo include a free tier for its analytics services?

Yes, Matomo is available on a free tier, allowing users to access its core functionalities without cost. Paid plans are offered for those requiring more extensive usage and additional features.

Can Matomo provide analytics without data sampling?

Matomo is designed to provide analytics without data sampling, ensuring that all collected data points are included in reports. This offers a complete and accurate view of website and product performance.

Source: matomo.org

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