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TL;DR - Matomo
- Matomo is an open-source web analytics platform alternative to Google Analytics
- It provides privacy-compliant analytics with full data ownership
- Free self-hosted option, Cloud from $23/month
Pricing: Free plan available
Best for: Growing teams
Score: 80/100
Pros & Cons
Pros
- Privacy-focused analytics
- Self-hostable
- GDPR compliant
- No data sampling
- Free core
Cons
- Self-hosting complex
- Cloud expensive
- UI dated
- Less features than GA
- Performance at scale
Key Features
Web analyticsPrivacy-focusedSelf-hosted optionGoal trackingHeatmapsSession recording
Pricing Plans
21-day Free TrialMost Popular
On-Premise
Free
Self-hosted
- Unlimited users
- 100% data ownership
- Full features
Cloud
$19/month
50K hits
- 50K hits
- Managed hosting
- Support
About Matomo
By Toolradar Team·
Matomo provides analytics you can self-host. Google Analytics alternative with complete data ownership—analytics where you keep the data.
Self-hosting keeps data private. The features are comprehensive. GDPR compliance is cleaner.
Organizations wanting analytics with data ownership choose Matomo for self-hosted metrics.
Reviews
No reviews yet. Be the first to review Matomo!
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Matomo FAQ
Is Matomo free?
Matomo On-Premise is completely free to self-host. Matomo Cloud starts at $19/month for managed hosting with no data limits.
What is Matomo?
Matomo is a privacy-focused web analytics platform and the leading open source alternative to Google Analytics. You own all your data.
Matomo vs Google Analytics?
Matomo gives you full data ownership and GDPR compliance by design. Google Analytics has more features but shares data with Google. Matomo for privacy, GA for convenience.
Source: matomo.org