Matomo

Name: Matomo
Brand: Matomo
Price: 19 USD
Rating: 4.4 (155 reviews)

Unclaimed Editor reviewed

Open-source web analytics alternative to GA

Web Analytics Product Analytics

Visit Website

4.4(155 across the web)

FreemiumVisit Website

Reviews onG2Capterra

155 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Privacy-focused analytics

Biggest con

Self-hosting complex

TL;DR - Matomo

Matomo is an open-source web analytics platform alternative to Google Analytics
It provides privacy-compliant analytics with full data ownership
Free self-hosted option, Cloud from $23/month

Pricing: Free plan available

Best for: Growing teams

4.4/5 across review platforms

What is Matomo?

Editorial review

Matomo provides analytics you can self-host. Google Analytics alternative with complete data ownership-analytics where you keep the data. Self-hosting keeps data private. The features are comprehensive. GDPR compliance is cleaner. Organizations wanting analytics with data ownership choose Matomo for self-hosted metrics.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcematomo.org ↗

Pros & Cons

Pros

Privacy-focused analytics
Self-hostable
GDPR compliant
No data sampling
Free core

Cons

Self-hosting complex
Cloud expensive
UI dated
Less features than GA
Performance at scale

Ratings Across the Web

4.4(155 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Web analyticsPrivacy-focusedSelf-hosted optionGoal trackingHeatmapsSession recording

Pricing Plans

21-day Free Trial

On-Premise

Free

Self-hosted

Unlimited users
100% data ownership
Full features

Cloud

$19/month

50K hits

50K hits
Managed hosting
Support

Calculate your cost View full pricing

How Matomo's pricing compares

At $19/mo, Matomo is mid-range of its 5 direct competitors ($6 to $28/mo across the set).

$15

Matomo

$19

Fathom Analytics

$28

Entry paid plan, monthly.

Reviews

4.4/5

Across 155 verified user reviews on G2, Capterra

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Best Matomo Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Google AnalyticsFreemium

The free analytics standard that tracks most websites

4.5

UmamiFreemium

Privacy-first, self-hosted web analytics without cookie banners

4.5

Simple AnalyticsPaid

Privacy-first website analytics

4.7

Fathom AnalyticsPaid

Simple privacy-first analytics

4.4

PlausiblePaid

Privacy-first website analytics, GDPR compliant by default

4.7

Pirsch AnalyticsFreemium

Cookie-free, GDPR-compliant analytics that respects user privacy

GoatCounterFreemium

Privacy-friendly web analytics

See all Web Analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Matomo alternatives7+ tools ranked, pricing + verdict per pick Matomo vs Google AnalyticsHead-to-head: features, pricing, who wins Matomo vs UmamiHead-to-head: features, pricing, who wins Matomo vs Simple AnalyticsHead-to-head: features, pricing, who wins

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Matomo FAQ

Is Matomo free?

Matomo On-Premise is completely free to self-host. Matomo Cloud starts at $19/month for managed hosting with no data limits.

What is Matomo?

Matomo is a privacy-focused web analytics platform and the leading open source alternative to Google Analytics. You own all your data.

Matomo vs Google Analytics?

Matomo gives you full data ownership and GDPR compliance by design. Google Analytics has more features but shares data with Google. Matomo for privacy, GA for convenience.

Source: matomo.org

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