Matomo vs Umami: Which is Better in 2026?
Choosing between Matomo and Umami comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Matomo
Open-source web analytics alternative to GA
Best for you if:
- • Matomo is an open-source web analytics platform alternative to Google Analytics
- • It provides privacy-compliant analytics with full data ownership
Umami
Privacy-first, self-hosted web analytics without cookie banners
Best for you if:
- • Umami is a simple, privacy-focused web analytics alternative
- • It provides essential metrics without cookies or personal data
| At a Glance |  Matomo |  Umami |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Web Analytics | Web Analytics |
Rating | 4.4/5 | 4.5/5 |
Choose Matomo or Umami?
Choose Matomo if
Open-source web analytics alternative to GA
- Privacy-focused analytics
- Self-hostable
- GDPR compliant
Choose Umami if
Privacy-first, self-hosted web analytics without cookie banners
- Open source
- Self-hostable
- Free cloud option
- Budget matters (Free vs Free)
| Feature | Matomo | Umami |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.4/5 155 reviews | ★4.5/5 204 reviews |
| Categories | Web AnalyticsProduct Analytics | Web AnalyticsAnalytics |
In-Depth Analysis
Matomo
Open-source web analytics alternative to GA
Strengths
- +Privacy-focused analytics
- +Self-hostable
- +GDPR compliant
- +No data sampling
- +Free core
Weaknesses
- -Self-hosting complex
- -Cloud expensive
- -UI dated
- -Less features than GA
- -Performance at scale
Key features
Umami
Privacy-first, self-hosted web analytics without cookie banners
Strengths
- +Open source
- +Self-hostable
- +Free cloud option
Weaknesses
- -Basic features
- -Self-host complexity
Key features
Pricing: Matomo vs Umami
| Plan | Matomo | Umami |
|---|---|---|
| Tier 1 | Free On-Premise | Free Self-hosted |
| Tier 2 | $19 month Cloud | $9 month Cloud |
Pricing verified from each vendor's public pricing page. Compare in detail on Matomo pricing and Umami pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Matomo
Want the highest-rated option?
Matomo: 4.4/5 (155 reviews). Umami: 4.5/5 (204 reviews).
Go with: Umami
Value user reviews?
Matomo: 155 reviews (4.4/5). Umami: 204 reviews (4.5/5).
Go with: Umami
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Umami is rated higher: 4.5/5 vs 4.4/5.
Key Takeaways
Umami
- Higher user rating: 4.5/5 vs 4.4/5
- Larger review base (204 reviews)
- Free tier available
- Our pick for this comparison
Matomo
- Choose if you want open-source web analytics alternative to GA
The Bottom Line
Umami is our pick.
Frequently Asked Questions
Is Matomo or Umami better?
Umami is rated in our evaluation. Both are freemium.
What are Matomo and Umami used for?
Matomo: Open-source web analytics alternative to GA. Umami: Privacy-first, self-hosted web analytics without cookie banners.
What does Matomo cost vs Umami?
Matomo is freemium (free tier + paid plans). Umami is freemium (free tier + paid plans). Visit their websites for detailed pricing.