Matomo starts at $19/month on the Cloud plan.
Verified Oct 2026 from the official pricing page.
Is Matomo worth the price?
Matomo's pricing is incredibly generous for its On-Premise option, being completely free.
The Cloud tier at $19/month for 50K hits is competitive, though higher usage tiers can quickly increase costs. This pricing is best for users prioritizing data ownership and flexibility, from small businesses to large enterprises.
Pricing Plans
21-day Free TrialOn-Premise
Free
Self-hosted
- Unlimited users
- 100% data ownership
- Full features
Cloud
$19/month
50K hits
- 50K hits
- Managed hosting
- Support
Hidden Costs & Gotchas
Cloud overage fees for exceeding hit limits
How Matomo compares
4 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Matomo | $19/month, billing unit not specified | Yes |
| Google Analytics | Contact sales | Yes |
| Plausible | $9/month, billing unit not specified | No |
| Fathom Analytics | $18/user/month | Yes |
| Umami | $9/month, billing unit not specified | Yes |
| Simple Analytics | $15/month, billing unit not specified | Yes |
| Pirsch Analytics | $6/month, billing unit not specified | No |
Matomo Pricing FAQ
How much does Matomo cost?
Matomo starts at $19/month on the Cloud plan. A free plan is also available.
Does Matomo have a free plan?
Yes. Matomo offers a free plan called "On-Premise". It includes: Unlimited users, 100% data ownership, Full features.
Does Matomo offer a free trial?
Yes. Matomo offers a free trial lasting 21 days.
What are alternatives to Matomo?
Alternatives to Matomo include Google Analytics, Plausible, Fathom Analytics, Umami. Plausible starts at $9/month, billing unit not specified; Fathom Analytics starts at $18/user/month; Umami starts at $9/month, billing unit not specified.
Matomo alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Matomo pricing: matomo.org/pricing (verified Oct 2026)
- Cite this data: Toolradar, Matomo pricing verified Oct 2026, toolradar.com/tools/matomo/pricing
Review Matomo, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.