Is Matomo worth the price?
Matomo's pricing is incredibly generous for its On-Premise option, being completely free.
The Cloud tier at $19/month for 50K hits is competitive, though higher usage tiers can quickly increase costs. This pricing is best for users prioritizing data ownership and flexibility, from small businesses to large enterprises.
Pricing Plans
21-day Free TrialOn-Premise
Free
Self-hosted
- Unlimited users
- 100% data ownership
- Full features
Cloud
$19/month
50K hits
- 50K hits
- Managed hosting
- Support
Hidden Costs & Gotchas
Cloud overage fees for exceeding hit limits
Self-hosting requires IT infrastructure and maintenance
Advanced Cloud features may be in higher tiers
Support for On-Premise is community-based
Which Plan Do You Need?
Privacy-conscious users
Developers needing full control
Businesses scaling analytics
How Matomo Compares to Competitors
Compared to Google Analytics (free for basic use), Matomo's On-Premise offers 100% data ownership without cost, a significant advantage for privacy. For cloud, Matomo's $19/month for 50K hits is more transparent than some GA 360 alternatives, which often have custom enterprise pricing starting much higher.
Matomo Pricing FAQ
How much does Matomo cost?
Matomo starts at $19/month on the Cloud plan. A free plan is also available with limited features.
Does Matomo have a free plan?
Yes. Matomo offers a free plan called "On-Premise". It includes: Unlimited users, 100% data ownership, Full features.
Does Matomo offer a free trial?
Yes, Matomo offers a free trial lasting 21 days. No credit card is typically required to start the trial, though this may vary.
Is there a cheaper alternative to Matomo?
Yes. Popular alternatives to Matomo include Google Analytics, Mixpanel, Plausible, Fathom Analytics. Free alternatives include Google Analytics, Mixpanel, Umami. Compare them side-by-side on Toolradar.
Cheaper alternatives to Matomo
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
