Google Analytics Pricing 2026
Plans, costs, and free options for Google Analytics
Freemium
Pricing Model
Google Analytics offers a free tier with basic features, plus paid plans for users who need more advanced functionality.
Free Tier Available
Basic features included at no cost
Paid Upgrades
Premium features with paid plans
Google Analytics Pricing FAQ
How much does Google Analytics cost?
Google Analytics offers a free plan with basic features. Paid plans provide additional functionality and are available at various price points.
Is there a free trial for Google Analytics?
Many software tools offer free trials. Check Google Analytics's website for current trial offers.
What are cheaper alternatives to Google Analytics?
Free or freemium alternatives include Amplitude, PostHog. View our full comparison to find the best value.