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Mixpanel Pricing in 2026

Plans, hidden costs, and alternatives compared

Is Mixpanel worth the price?

9/10

Mixpanel's free tier (1M events) is generous.

Growth pricing is competitive for product analytics.

Pricing Plans

Free

Free

  • 20M events/month
  • Core reports
  • Unlimited seats
  • 90-day data history

Growth

From 20/month

  • Unlimited data history
  • Advanced analytics
  • Data pipelines
  • Group analytics

Enterprise

Contact sales

  • SSO/SCIM
  • Advanced permissions
  • Dedicated support
  • Data warehouse sync

Hidden Costs & Gotchas

Events add up at scale

Session replays limited

Enterprise required for HIPAA

Which Plan Do You Need?

Product teams

Growth teams

User behavior analysis

Retention optimization

Our Recommendation

startup

Free tier handles most early-stage needs. Growth when you scale.

enterprise

Enterprise for compliance and unlimited history.

How Mixpanel Compares to Competitors

Amplitude has similar pricing. PostHog is open source alternative. Mixpanel best for pure product analytics.

Alternatives to Mixpanel