Mixpanel Pricing 2026
Plans, hidden costs, and alternatives compared
Prices last confirmed on Nov 5, 2026 on mixpanel.com. Same data as Markdown or JSON.
Cite this data: Toolradar, Mixpanel pricing verified Nov 2026, toolradar.com/tools/mixpanel/pricing
Mixpanel starts at $140/month flat for the whole organisation on the Growth plan.
Verified Nov 2026 from the official pricing page.
Is Mixpanel worth the price?
Mixpanel's free tier (1M events) is generous.
Growth pricing is competitive for product analytics.
Pricing Plans
Free
- Up to 1M events/month
- Unlimited seats
- 10K session replays/month
- 1K experiment users (MEU)/month
- Up to 10 active feature flags
- Funnels and retention analysis
Growth
From $140/month (1.5M events, billed monthly)
Starts at $0: the first 1M events a month are free, then the price scales with event volume. $100/month billed annually at 1.5M events. At 20M events: $2,289/month billed monthly or $1,635/month billed annually
- Up to 20M events/month (first 1M free)
- Up to 500K session replays/month
- 5K experiment users (MEU)/month
- Up to 50 active feature flags
- Unlimited saved cohorts, metrics and reports
- Up to 5 alerts per project
Enterprise
Custom
- Up to 1T events/month
- Custom session replay volumes
- Unlimited alerts and anomaly detection
- Data verification and quality monitoring
- HIPAA compliance tools (BAAs)
- Dedicated success team with priority support
Our Recommendation
startup
Free tier handles most early-stage needs. Growth when you scale.
enterprise
Enterprise for compliance and custom data retention.
How Mixpanel compares
6 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Mixpanel | $140/month flat for the whole organisation | Yes |
| Amplitude | Contact sales | Yes |
| PostHog | $250/month, billing unit not specified | Yes |
| Heap | Contact sales | Yes |
| Pendo | Contact sales | Yes |
| Google Analytics | Contact sales | Yes |
| FullStory | Contact sales | Yes |
Mixpanel Pricing FAQ
How much does Mixpanel cost?
Mixpanel starts at $140/month flat for the whole organisation on the Growth plan. A free plan is also available.
Does Mixpanel have a free plan?
Yes. Mixpanel offers a free plan called "Free". It includes: Up to 1M events/month, Unlimited seats, 10K session replays/month.
What are alternatives to Mixpanel?
Alternatives to Mixpanel include Amplitude, PostHog, Heap, Pendo. PostHog starts at $250/month, billing unit not specified.
Does Mixpanel have a promo code or discount code?
As of November 5, 2026, Toolradar has no Mixpanel promo code, coupon or discount code on file. Mixpanel's own pricing page (https://mixpanel.com/pricing, read November 5, 2026) does list a free plan, so you can start without a code. Offers change, so confirm the terms at checkout.
Mixpanel alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Mixpanel pricing: mixpanel.com/pricing (verified Nov 2026)
- Cite this data: Toolradar, Mixpanel pricing verified Nov 2026, toolradar.com/tools/mixpanel/pricing
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