Is Mixpanel worth the price?
Mixpanel's free tier (1M events) is generous.
Growth pricing is competitive for product analytics.
Pricing Plans
Free
Free
- 20M events/month
- Core reports
- Unlimited seats
- 90-day data history
Growth
From 20/month
- Unlimited data history
- Advanced analytics
- Data pipelines
- Group analytics
Enterprise
Contact sales
- SSO/SCIM
- Advanced permissions
- Dedicated support
- Data warehouse sync
Hidden Costs & Gotchas
Events add up at scale
Session replays limited
Enterprise required for HIPAA
Which Plan Do You Need?
Product teams
Growth teams
User behavior analysis
Retention optimization
Our Recommendation
startup
Free tier handles most early-stage needs. Growth when you scale.
enterprise
Enterprise for compliance and unlimited history.
How Mixpanel Compares to Competitors
Amplitude has similar pricing. PostHog is open source alternative. Mixpanel best for pure product analytics.
Mixpanel Pricing FAQ
How much does Mixpanel cost?
Mixpanel uses custom pricing. Contact Mixpanel directly for a quote based on your team size and requirements.
Does Mixpanel have a free plan?
Yes. Mixpanel offers a free plan called "Free". It includes: 20M events/month, Core reports, Unlimited seats.
Is there a cheaper alternative to Mixpanel?
Yes. Popular alternatives to Mixpanel include Amplitude, PostHog, Heap, Pendo. Free alternatives include Amplitude, PostHog, Heap. Compare them side-by-side on Toolradar.
Cheaper alternatives to Mixpanel
4 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
