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PostHog Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2
3 plans tracked·Updated Jul 2026

Is PostHog worth the price?

85/10

PostHog's pricing is quite generous, especially with its robust free tier offering 1M events and unlimited seats.

The usage-based model is fair, charging $0.00005/event after the free limit. The Scale tier at $750/month seems reasonable for larger enterprises needing advanced features and priority support.

Pricing Plans

Free

Free

  • 1M events/month
  • 5K session replays
  • 1M feature flag requests
  • Unlimited seats

Usage-Based

Custom

  • $0.00005/event after free tier
  • Pay per product
  • Self-hosted option

Scale

$750/month

  • Priority support
  • SAML authentication
  • Advanced controls

Hidden Costs & Gotchas

Overage fees for events beyond free tier

Potential hosting costs for self-managed

Scale tier is a significant jump

No clear pricing for 'Pay per product'

Which Plan Do You Need?

Startups needing generous free analytics

Developers wanting self-hosted option

Enterprises requiring advanced security

How PostHog Compares to Competitors

Compared to Mixpanel, which offers 100K MTUs free and then custom pricing, PostHog's 1M free events is significantly more generous. Amplitude offers 10M events free, but PostHog's $0.00005/event usage-based pricing is competitive for scaling beyond free limits.

PostHog Pricing FAQ

How much does PostHog cost?

PostHog starts at $750/month on the Scale plan. A free plan is also available with limited features.

Does PostHog have a free plan?

Yes. PostHog offers a free plan called "Free". It includes: 1M events/month, 5K session replays, 1M feature flag requests.

Is there a cheaper alternative to PostHog?

Yes. Popular alternatives to PostHog include Amplitude, Mixpanel, Heap, Pendo. Free alternatives include Amplitude, Mixpanel, Heap. Compare them side-by-side on Toolradar.

Cheaper alternatives to PostHog

5 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.