GrowthBook Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, GrowthBook pricing verified Oct 2026, toolradar.com/tools/growthbook/pricing
GrowthBook starts at $40/user/month on the Pro (Cloud) plan.
Verified Oct 2026 from the official pricing page.
Is GrowthBook worth the price?
GrowthBook offers a very generous Starter tier at $0/month for up to 3 users, making it highly accessible for small teams.
The Pro tier at $40/user/month is competitive for advanced features, though it can quickly add up for larger teams. The Open Source option provides exceptional value for those willing to self-host, making it ideal for technical teams prioritizing cost control and customization.
Pricing Plans
Starter (Cloud)
$0 / month
- Up to 3 users
- Unlimited feature flags
- Unlimited experiments
- Warehouse-native analysis
- Managed warehouse option
- Unlimited traffic (MAU/MTU)
- Community support
Pro (Cloud)
$40 / user/month
- Up to 50 users
- Advanced statistics (CUPED, sequential testing)
- Visual A/B test editor
- Sticky bucketing
- Multi-arm bandits
- Safe rollouts
- Advanced permissioning
- Power calculator
- Premium email and in-app support
- 14-day free trial
Enterprise (Cloud)
Custom
- Unlimited users
- SSO/SAML integration
- Advanced access control and approval flows
- Cross-experiment insights
- Data pipelines and exportable audit logs
- Prerequisite flags and holdouts
- Dedicated support and enterprise SLA
- Team training
Open Source (Self-Hosted)
Free
- Unlimited users
- Unlimited feature flags and experiments
- Warehouse-native analysis
- Unlimited traffic
- Community Slack support
How GrowthBook compares
6 of 6 direct competitors offer a free plan.
GrowthBook Pricing FAQ
How much does GrowthBook cost?
GrowthBook starts at $40/user/month on the Pro (Cloud) plan. A free plan is also available.
Does GrowthBook have a free plan?
Yes. GrowthBook offers a free plan called "Starter (Cloud)". It includes: Up to 3 users, Unlimited feature flags, Unlimited experiments.
What are alternatives to GrowthBook?
Alternatives to GrowthBook include LaunchDarkly, Split, Eppo, Statsig. LaunchDarkly starts at $10/user/month; Statsig starts at $150/month, billing unit not specified; Unleash starts at $75/seat/month.
How much does GrowthBook cost for a team of 10?
For 10 users on the Pro (Cloud) plan, GrowthBook is $400/month, or $4,800/year, at the published per-user rate.
GrowthBook alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official GrowthBook pricing: growthbook.io/pricing (verified Oct 2026)
- Cite this data: Toolradar, GrowthBook pricing verified Oct 2026, toolradar.com/tools/growthbook/pricing
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