GrowthBook Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is GrowthBook worth the price?
GrowthBook offers a very generous Starter tier at $0/month for up to 3 users, making it highly accessible for small teams.
The Pro tier at $40/user/month is competitive for advanced features, though it can quickly add up for larger teams. The Open Source option provides exceptional value for those willing to self-host, making it ideal for technical teams prioritizing cost control and customization.
Pricing Plans
Starter (Cloud)
$0 / month
- Up to 3 users
- Unlimited feature flags
- Unlimited experiments
- Warehouse-native analysis
- Managed warehouse option
- Unlimited traffic (MAU/MTU)
- Community support
Pro (Cloud)
$40 / user/month
- Up to 50 users
- Advanced statistics (CUPED, sequential testing)
- Visual A/B test editor
- Sticky bucketing
- Multi-arm bandits
- Safe rollouts
- Advanced permissioning
- Power calculator
- Premium email and in-app support
- 14-day free trial
Enterprise (Cloud)
Custom
- Unlimited users
- SSO/SAML integration
- Advanced access control and approval flows
- Cross-experiment insights
- Data pipelines and exportable audit logs
- Prerequisite flags and holdouts
- Dedicated support and enterprise SLA
- Team training
Open Source (Self-Hosted)
$0
- Unlimited users
- Unlimited feature flags and experiments
- Warehouse-native analysis
- Unlimited traffic
- Community Slack support
Hidden Costs & Gotchas
Pro tier scales quickly with users
Self-hosting requires technical expertise
Enterprise features are custom priced
Which Plan Do You Need?
Small teams needing A/B testing
Developers wanting self-hosted control
Enterprises needing custom solutions
How GrowthBook Compares to Competitors
Compared to Optimizely, which can be very expensive with custom pricing, GrowthBook's $0 Starter and Open Source tiers offer a significantly more affordable entry point. While Split.io also offers free tiers, GrowthBook's warehouse-native analysis and unlimited traffic in its free tiers provide a strong competitive edge, especially for data-heavy users.
GrowthBook Pricing FAQ
How much does GrowthBook cost?
GrowthBook uses custom pricing. Contact GrowthBook directly for a quote based on your team size and requirements.
Does GrowthBook have a free plan?
Yes. GrowthBook offers a free plan called "Starter (Cloud)". It includes: Up to 3 users, Unlimited feature flags, Unlimited experiments.
Is there a cheaper alternative to GrowthBook?
Yes. Popular alternatives to GrowthBook include LaunchDarkly, Split, Eppo, Statsig. Free alternatives include Statsig, Unleash, Flipt. Compare them side-by-side on Toolradar.
Cheaper alternatives to GrowthBook
3 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
