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What is Heap?

Heap (web analytics): Digital insights platform. Heap is a product analytics platform providing automatic event tracking and user behavior analysis. It enables teams to visualize user journeys and analyze funnels without manual event tagging. Key capabilities: Auto-capture events, Retroactive analytics, Funnel analysis, User journeys, Session replay. Heap ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare Heap against Mixpanel, Amplitude, Segment.

TL;DR - Heap

  • Heap is a digital analytics platform that captures all user interactions automatically
  • It provides retroactive analytics without manual event tracking for product insights
  • Free tier for up to 10K sessions/month, custom pricing beyond
Pricing: Free plan available
Best for: Growing teams
4.4/5 across review platforms

Pros & Cons

Pros

  • Auto-capture
  • Retroactive data
  • Easy setup

Cons

  • Data can be noisy
  • Enterprise pricing

Ratings Across the Web

4.4(1,129 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Auto-capture eventsRetroactive analyticsFunnel analysisUser journeysSession replayHeatmapsAI assistantData warehouse sync

Pricing Plans

Free Trial

Free

Free

  • 10K sessions/month
  • 6 months data history
  • Core analytics charts
  • SSO

Growth

$300/month

  • Up to 500K sessions
  • 12 months data history
  • AI assistant
  • Unlimited users

Pro

Custom

  • 5M+ sessions
  • Account analytics
  • Session Replay add-on
  • Standard support
Heap is a product analytics platform providing automatic event tracking and user behavior analysis. It enables teams to visualize user journeys and analyze funnels without manual event tagging.

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Heap FAQ

What is Heap analytics?

Heap is a product analytics platform that automatically captures every user interaction without manual event tracking. This enables retroactive analysis of any user behavior.

How does Heap auto-capture work?

Heaps autocapture technology records all user interactions (clicks, form submissions, page views) automatically. You can define events retroactively without updating code.

Does Heap have a free plan?

Yes, Heaps free tier includes 10,000 monthly sessions, core analytics charts, 6 months of data history, and SSO. Growth, Pro, and Premier tiers offer additional features.

Can Heap integrate with data warehouses?

Yes, Heap Connect (Premier tier) syncs data to warehouses like Snowflake, BigQuery, and Redshift. It also supports reverse ETL to send warehouse data back into Heap.

Source: heap.io

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