Automatic product analytics for user behavior insights
From $300/mo (free plan available)Visit WebsiteThe Bottom Line
- Price
- From $300/mo (free plan available). Compare plans
Key facts
- Heap is a digital analytics platform that captures all user interactions automatically
- It provides retroactive analytics without manual event tracking for product insights
- Free tier for up to 10K sessions/month, custom pricing beyond
Pros
- Auto-capture
- Retroactive data
- Easy setup
Cons
- Data can be noisy
- Enterprise pricing
What is Heap?
Available on: Web
Ratings Across the Web
Heap holds an aggregate rating of 4.4 out of 5 from 1,139 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Auto-capture events
- Retroactive analytics
- Funnel analysis
- User journeys
- Session replay
- Heatmaps
- AI assistant
- Data warehouse sync
Pricing Plans
Free TrialPricing checked Oct 3, 2026
| Plan | Price | Details |
|---|---|---|
| Free | $0 |
+1 more Show less
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| Growth | $300/month |
+1 more Show less
|
| Pro | Custom |
+1 more Show less
|
Is Heap worth the price?
Heap's pricing is fair for its Free and Growth tiers, offering good value for startups and growing businesses.
The Free tier is generous with 10K sessions and SSO, while the Growth tier at $300/month for up to 500K sessions and AI is competitive. The Pro tier is likely expensive, as 'Custom' pricing often implies higher costs for enterprise features.
It's best for businesses needing robust digital analytics from early-stage to enterprise.
Hidden Costs & Gotchas
Session Replay is an add-on, not included.
How Heap's pricing compares
At $300/mo, billing unit not specified, Heap is mid-range of its 5 comparable direct competitors ($9 to $750/mo across the set).
Entry paid plan, monthly. Pricing checked Oct 3, 2026.
Reviews
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Across 1,139 verified user reviews on G2, Capterra
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Best Heap Alternatives
Top alternatives based on features, pricing, and user needs.
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Heap FAQ
How does Heap help product teams understand user behavior?
What kind of user benefits most from Heap's features?
How does Heap compare to a competitor like Mixpanel?
Can Heap analyze user behavior from past interactions?
What are the main trade-offs when using Heap for product analytics?
How is Heap priced?
Source: heap.io