FullStory vs Heap: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for FullStory and Heap side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
FullStory
Digital experience intelligence
Best for you if:
- • You want great session replay
Heap
Automatic product analytics for user behavior insights
Best for you if:
- • You want a free tier before you commit
| At a Glance | FullStory | Heap |
|---|---|---|
Starts at | Free plan | Free plan, paid from $300/mo, billed monthly Growth plan |
Category | Product Analytics Web Analytics | Web Analytics Product Analytics |
Rating | 4.5/5 G2 4.5 · Capterra 4.6 1,119 reviews | 4.4/5 G2 4.4 · Capterra 4.5 1,139 reviews |
Free plan | No | Yes |
Watch out for | Overage fees for exceeding session limits | Session Replay is an add-on, not included. |
Choose FullStory or Heap?
Choose FullStory if
- You want great session replay
- You want frustration signals
- You work in product analytics, not web analytics
Choose Heap if
- You want a free tier before you commit
- You want auto-capture
- You want retroactive data
- You work in web analytics, not product analytics
In-Depth Analysis
FullStory
Digital experience intelligence
FullStory's pricing is on the expensive side, especially for smaller businesses.
Watch out
Overage fees for exceeding session limits
Strengths
- Pro: Great session replay
- Pro: Frustration signals
- Pro: Rich analytics
Weaknesses
- Con: Expensive
- Con: Privacy concerns
Key features
Heap
Automatic product analytics for user behavior insights
Heap's pricing is fair for its Free and Growth tiers, offering good value for startups and growing businesses.
Watch out
Session Replay is an add-on, not included.
Strengths
- Pro: Auto-capture
- Pro: Retroactive data
- Pro: Easy setup
Weaknesses
- Con: Data can be noisy
- Con: Enterprise pricing
Key features
Plans and prices: FullStory vs Heap
| Tool | Plans and prices | Source |
|---|---|---|
| FullStory |
| fullstory.com/pricing read Oct 31, 2026 |
| Heap |
| heap.io/pricing read Oct 3, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on FullStory pricing and Heap pricing.
Key Takeaways
FullStory
- Choose if you want digital experience intelligence
Heap
- Choose if you want automatic product analytics for user behavior insights
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 1,119 reviews for FullStory, 4.4/5 from 1,139 reviews for Heap).
- Heap starts at $300/mo, billed monthly; FullStory has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do FullStory and Heap compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 1,119 reviews for FullStory, 4.4/5 from 1,139 reviews for Heap). Heap starts at $300/mo, billed monthly; FullStory has no public paid plan price on file. Both have a free plan.
What are FullStory and Heap used for?
FullStory: Digital experience intelligence. Heap: Automatic product analytics for user behavior insights.
What does FullStory cost vs Heap?
FullStory has no public paid-plan price on file. Heap's cheapest paid plan is Growth at $300/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between FullStory and Heap?
FullStory's main strength: great session replay. Heap's main strength: auto-capture.