FullStory vs Heap: Which Should You Choose in 2026?
Choosing between FullStory and Heap comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated March 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
FullStory
Digital experience intelligence
Best for you if:
- 0
- • You need screen recording features specifically
- • FullStory is a digital experience platform that records and analyzes user sessions
- • It captures every click and scroll to help teams understand and improve UX
Heap
Digital insights platform
Best for you if:
- 0
- • You want to try before committing
- • You need web analytics features specifically
- • Heap is a digital analytics platform that captures all user interactions automatically
- • It provides retroactive analytics without manual event tracking for product insights
| At a Glance |  FullStory |  Heap |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Screen Recording | Web Analytics |
Rating | — | — |
| Feature | FullStory | Heap |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Screen RecordingWeb Analytics | Web AnalyticsProduct Analytics |
How FullStory and Heap Compare
FullStory
Digital experience intelligence
Paid
Heap
Digital insights platform
Free tier available
FullStory is a screen recording tool. Heap is in web analytics.
Who Should Use What?
On a budget?
Heap has a free tier. FullStory is paid only.
Go with: Heap
Want the highest-rated option?
Neither has user reviews yet.
Go with: FullStory
Value user reviews?
Neither has user reviews yet.
Go with: FullStory
3 Questions to Help You Decide
What's your budget?
FullStory is paid. Heap is freemium. Heap lets you start free.
What's your use case?
FullStory is a screen recording tool. Heap is in web analytics. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
FullStory
- 0
- Our pick for this comparison
Heap
- Has a free tier
- Better fit for web analytics
The Bottom Line
FullStory is our pick. Heap has a free tier if you want to test without paying.
Frequently Asked Questions
Is FullStory or Heap better?
FullStory is rated high in our evaluation. FullStory is paid and Heap is freemium.
What are FullStory and Heap used for?
FullStory: Digital experience intelligence. Heap: Digital insights platform.
What does FullStory cost vs Heap?
FullStory is a paid tool. Heap is freemium (free tier + paid plans). Visit their websites for detailed pricing.