Heap vs PostHog: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Heap and PostHog side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Heap
Automatic product analytics for user behavior insights
Best for you if:
- • You want auto-capture
PostHog
Open-source product analytics with event tracking, feature flags, and session recording
Best for you if:
- • You want open source
| At a Glance | Heap | PostHog |
|---|---|---|
Starts at | Free plan, paid from $300/mo, billed monthly Growth plan | Free plan |
Category | Web Analytics Product Analytics | Product Analytics Web Analytics |
Rating | 4.4/5 G2 4.4 · Capterra 4.5 1,139 reviews | 4.5/5 G2 4.5 1,054 reviews |
Free plan | Yes | Yes |
Watch out for | Session Replay is an add-on, not included. | Overage fees for events beyond free tier |
Choose Heap or PostHog?
Choose Heap if
- You want auto-capture
- You want retroactive data
- You work in web analytics, not product analytics
Choose PostHog if
- You want open source
- You want all-in-one
- You work in product analytics, not web analytics
In-Depth Analysis
Heap
Automatic product analytics for user behavior insights
Heap's pricing is fair for its Free and Growth tiers, offering good value for startups and growing businesses.
Watch out
Session Replay is an add-on, not included.
Strengths
- Pro: Auto-capture
- Pro: Retroactive data
- Pro: Easy setup
Weaknesses
- Con: Data can be noisy
- Con: Enterprise pricing
Key features
PostHog
Open-source product analytics with event tracking, feature flags, and session recording
PostHog's pricing is quite generous, especially with its robust free tier offering 1M events and unlimited seats.
Watch out
Overage fees for events beyond free tier
Strengths
- Pro: Open source
- Pro: All-in-one
- Pro: Self-hostable
Weaknesses
- Con: Complex setup
- Con: Can get expensive
Key features
Plans and prices: Heap vs PostHog
| Tool | Plans and prices | Source |
|---|---|---|
| Heap |
| heap.io/pricing read Oct 3, 2026 |
| PostHog |
| posthog.com/pricing read Oct 15, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Heap pricing and PostHog pricing.
Key Takeaways
Heap
- Choose if you want automatic product analytics for user behavior insights
PostHog
- Choose if you want open-source product analytics with event tracking, feature flags, and session recording
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 1,139 reviews for Heap, 4.5/5 from 1,054 reviews for PostHog).
- Heap starts at $300/mo, billed monthly; PostHog has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Heap and PostHog compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.4/5 from 1,139 reviews for Heap, 4.5/5 from 1,054 reviews for PostHog). Heap starts at $300/mo, billed monthly; PostHog has no public paid plan price on file. Both have a free plan.
What are Heap and PostHog used for?
Heap: Automatic product analytics for user behavior insights. PostHog: Open-source product analytics with event tracking, feature flags, and session recording.
What does Heap cost vs PostHog?
Heap's cheapest paid plan is Growth at $300/mo, billed monthly; it also has a free plan. PostHog has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 15, 2026.
What's the main difference between Heap and PostHog?
Heap's main strength: auto-capture. PostHog's main strength: open source.