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Fathom Analytics

UnclaimedEditor reviewed

Simple privacy-first analytics

Web AnalyticsAnalytics
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Reviews onG2Capterra
20 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Privacy compliant

Biggest con

Limited features

TL;DR - Fathom Analytics

  • Privacy-first analytics without cookies
  • GDPR compliant with simple dashboard
  • Faster load times than Google Analytics
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms

What is Fathom Analytics?

Editorial review
Fathom Analytics is a privacy-first website analytics tool that doesn't track personal data or use cookies. Get simple, beautiful dashboards showing pageviews, top pages, referrers, and more without compromising visitor privacy. GDPR, CCPA, and PECR compliant out of the box - no cookie consent banner needed. Fathom is faster than Google Analytics and won't slow down your site. Trusted by companies who value privacy.

Available on: Web

how we evaluateSourceusefathom.com ↗

Pros & Cons

Pros

  • Privacy compliant
  • Fast loading
  • Clean UI

Cons

  • Limited features
  • No free tier

Ratings Across the Web

4.4(20 reviews)
G217 reviews
4.6/5
Capterra3 reviews
4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Privacy-first analyticsGDPR compliantSimple dashboardGoal trackingEU hostingNo cookies

Pricing Plans

Free

$0

  • Unlimited recordings
  • Instant call summaries
  • Clips and playlists
  • CRM sync
  • 5 premium calls/month

Premium

$20 / user

  • Custom summary formats
  • Unlimited AI action items
  • Ask Fathom assistant
  • Custom meeting bot

Team

$18 / user

  • Global search across team calls
  • Team collaboration
  • SSO
  • Custom vocabulary

Business

$28 / user

  • CRM field sync
  • Deal View insights
  • Coaching metrics
  • AI scorecards
Calculate your costView full pricing

How Fathom Analytics's pricing compares

At $28/mo, Fathom Analytics is mid-range of its 5 direct competitors ($9 to $750/mo across the set).

Umami
$9
Simple Analytics
$15
Matomo
$19
Fathom Analytics
$28
Heap
$300
PostHog
$750

Entry paid plan, monthly.

Reviews

4.4/5

Across 20 verified user reviews on G2, Capterra

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Best Fathom Analytics Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
Google Analytics logo
Google AnalyticsFreemium

The free analytics standard that tracks most websites

4.5
Amplitude logo
AmplitudeFreemium

Understand user behavior with product analytics and experimentation

4.5
Mixpanel logo
MixpanelFreemium

Product analytics for mobile and web

4.6
PostHog logo
PostHogFreemium

Open-source product analytics with event tracking, feature flags, and session recording

4.5
Heap logo
HeapFreemium

Automatic product analytics for user behavior insights

4.4
Umami logo
UmamiFreemium

Privacy-first, self-hosted web analytics without cookie banners

4.5
Matomo logo
MatomoFreemium

Open-source web analytics alternative to GA

4.4
Simple Analytics logo
Simple AnalyticsPaid

Privacy-first website analytics

4.7
See all Web Analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Fathom Analytics alternatives8+ tools ranked, pricing + verdict per pickFathom Analytics vs Google AnalyticsHead-to-head: features, pricing, who winsFathom Analytics vs AmplitudeHead-to-head: features, pricing, who winsFathom Analytics vs MixpanelHead-to-head: features, pricing, who wins

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Fathom Analytics FAQ

What is Fathom Analytics?

Fathom Analytics is a privacy-focused web analytics tool that provides simple, cookie-free tracking without collecting personal data.

Is Fathom GDPR compliant?

Yes, Fathom is fully GDPR compliant. It doesn't use cookies or collect personal data, so no consent banner is required.

How does Fathom differ from Google Analytics?

Fathom prioritizes privacy, doesn't track users across sites, loads faster, and provides a simpler dashboard focused on essential metrics.

Source: usefathom.com

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