Fathom Analytics vs Mixpanel: Which Should You Choose in 2026?
Choosing between Fathom Analytics and Mixpanel comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Fathom Analytics
Simple privacy-first analytics
Best for you if:
- • You need real-time analytics features specifically
- • Privacy-first analytics without cookies
- • GDPR compliant with simple dashboard
Mixpanel
Product analytics for mobile and web
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.5/10)
- • You want to try before committing
- • You need web analytics features specifically
- • Product analytics for user behavior insights
- • Best-in-class funnel and retention analysis
| At a Glance |  Fathom Analytics |  Mixpanel |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Real-Time Analytics | Web Analytics |
Rating | 85/100 | 86/100 |
| Feature | Fathom Analytics | Mixpanel |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 85 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 43 | 0 |
| Categories | Real-Time AnalyticsWeb Analytics | Web AnalyticsProduct Analytics |
How Fathom Analytics and Mixpanel Compare
Fathom Analytics
Simple privacy-first analytics
Paid · 85/100 score
Mixpanel
Product analytics for mobile and web
Free tier available · 86/100 score
Fathom Analytics is a real-time analytics tool. Mixpanel is in web analytics.
Who Should Use What?
On a budget?
Mixpanel has a free tier. Fathom Analytics is paid only.
Go with: Mixpanel
Want the highest-rated option?
Fathom Analytics: 85/100. Mixpanel: 86/100.
Go with: Mixpanel
Value user reviews?
Neither has user reviews yet.
Go with: Mixpanel
3 Questions to Help You Decide
What's your budget?
Fathom Analytics is paid. Mixpanel is freemium. Mixpanel lets you start free.
What's your use case?
Fathom Analytics is a real-time analytics tool. Mixpanel is in web analytics. Pick the category that matches your needs.
How important are ratings?
Mixpanel scores higher: 86/100 vs 85/100.
Key Takeaways
Mixpanel
- Higher score: 86/100 vs 85
- Free tier available
- Our pick for this comparison
Fathom Analytics
- More community upvotes (43)
- Better fit for real-time analytics
The Bottom Line
Mixpanel (86/100) is our pick.
Frequently Asked Questions
Is Fathom Analytics or Mixpanel better?
Mixpanel scores 86/100 in our evaluation. Fathom Analytics is paid and Mixpanel is freemium.
What are Fathom Analytics and Mixpanel used for?
Fathom Analytics: Simple privacy-first analytics. Mixpanel: Product analytics for mobile and web.
What does Fathom Analytics cost vs Mixpanel?
Fathom Analytics is a paid tool. Mixpanel is freemium (free tier + paid plans). Visit their websites for detailed pricing.