Amplitude vs Fathom Analytics: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Amplitude and Fathom Analytics side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Fathom Analytics leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Amplitude
Understand user behavior with product analytics and experimentation
Best for you if:
- • You want a free tier before you commit
Fathom Analytics
Simple privacy-first analytics
Best for you if:
- • You want privacy compliant
| At a Glance | Amplitude | Fathom Analytics |
|---|---|---|
Starts at | Free plan, paid from $75/mo, billed yearly Plus (3M events) plan | Free plan, paid from $18/user/mo, billed monthly Team plan |
Category | Product Analytics Web Analytics | Web Analytics Analytics |
Rating | 4.5/5 G2 4.5 · Capterra 4.6 3,059 reviews | 4.7/5 G2 4.7 21 reviews |
Free plan | Yes | No |
Watch out for | MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events. | n/a |
Choose Amplitude or Fathom Analytics?
Choose Amplitude if
- You want a free tier before you commit
- You want powerful analytics features
- You want good free tier
- You work in product analytics, not web analytics
Choose Fathom Analytics if
- You want privacy compliant
- You want fast loading
- You work in web analytics, not product analytics
In-Depth Analysis
Amplitude
Understand user behavior with product analytics and experimentation
Amplitude free Starter plan is genuinely useful: 10K monthly tracked users (MTUs), 10M events, session replay, and unlimited feature flags.
Watch out
MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events.
Strengths
- Pro: Powerful analytics features
- Pro: Good free tier
- Pro: Strong cohort analysis
- Pro: Session replay included
Weaknesses
- Con: Can be complex to set up
- Con: Expensive at scale
- Con: Learning curve for advanced features
Key features
Fathom Analytics
Simple privacy-first analytics
Fathom Analytics' pricing structure appears somewhat expensive, especially for individual users.
Strengths
- Pro: Privacy compliant
- Pro: Fast loading
- Pro: Clean UI
Weaknesses
- Con: Limited features
- Con: No free tier
Key features
Plans and prices: Amplitude vs Fathom Analytics
| Tool | Plans and prices | Source |
|---|---|---|
| Amplitude |
| amplitude.com/pricing read Oct 14, 2026 |
| Fathom Analytics |
| usefathom.com/pricing read Oct 23, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Amplitude pricing and Fathom Analytics pricing.
Key Takeaways
Amplitude
- Choose if you want understand user behavior with product analytics and experimentation
Fathom Analytics
- Higher user rating: 4.7/5 vs 4.5/5
What the data shows
On the data below, Fathom Analytics leads on higher user rating. We do not name an overall winner for this pair.
- Fathom Analytics has the higher user rating (4.5/5 from 3,059 reviews for Amplitude, 4.7/5 from 21 reviews for Fathom Analytics).
- Entry prices are not ranked, they are charged on different bases: Amplitude $75/mo, billed yearly; Fathom Analytics $18/user/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Amplitude and Fathom Analytics compare in 2026?
On the data below, Fathom Analytics leads on higher user rating. We do not name an overall winner for this pair. Fathom Analytics has the higher user rating (4.5/5 from 3,059 reviews for Amplitude, 4.7/5 from 21 reviews for Fathom Analytics). Entry prices are not ranked, they are charged on different bases: Amplitude $75/mo, billed yearly; Fathom Analytics $18/user/mo, billed monthly. Both have a free plan.
What are Amplitude and Fathom Analytics used for?
Amplitude: Understand user behavior with product analytics and experimentation. Fathom Analytics: Simple privacy-first analytics.
What does Amplitude cost vs Fathom Analytics?
Amplitude's cheapest paid plan is Plus (3M events) at $75/mo, billed yearly; it also has a free plan. Fathom Analytics's cheapest paid plan is Team at $18/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 23, 2026.
What's the main difference between Amplitude and Fathom Analytics?
Amplitude's main strength: powerful analytics features. Fathom Analytics's main strength: privacy compliant.