Fathom Analytics vs Matomo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Fathom Analytics and Matomo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Fathom Analytics leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Fathom Analytics
Simple privacy-first analytics
Best for you if:
- • You want privacy compliant
Matomo
Open-source web analytics alternative to GA
Best for you if:
- • You want a free tier before you commit
| At a Glance | Fathom Analytics | Matomo |
|---|---|---|
Starts at | Free plan, paid from $18/user/mo, billed monthly Team plan | Free plan, paid from $19/mo, billed monthly Cloud plan |
Category | Web Analytics Analytics | Web Analytics Product Analytics |
Rating | 4.7/5 G2 4.7 21 reviews | 4.4/5 G2 4.2 · Capterra 4.7 158 reviews |
Free plan | No | Yes |
Watch out for | n/a | Cloud overage fees for exceeding hit limits |
Choose Fathom Analytics or Matomo?
Choose Fathom Analytics if
- You want privacy compliant
- You want fast loading
- Budget matters ($18/user/mo, billed monthly vs $19/mo, billed monthly)
Choose Matomo if
- You want a free tier before you commit
- You want privacy-focused analytics
- You want self-hostable
In-Depth Analysis
Fathom Analytics
Simple privacy-first analytics
Fathom Analytics' pricing structure appears somewhat expensive, especially for individual users.
Strengths
- Pro: Privacy compliant
- Pro: Fast loading
- Pro: Clean UI
Weaknesses
- Con: Limited features
- Con: No free tier
Key features
Matomo
Open-source web analytics alternative to GA
Matomo's pricing is incredibly generous for its On-Premise option, being completely free.
Watch out
Cloud overage fees for exceeding hit limits
Strengths
- Pro: Privacy-focused analytics
- Pro: Self-hostable
- Pro: GDPR compliant
- Pro: No data sampling
- Pro: Free core
Weaknesses
- Con: Self-hosting complex
- Con: Cloud expensive
- Con: UI dated
- Con: Less features than GA
- Con: Performance at scale
Key features
Plans and prices: Fathom Analytics vs Matomo
| Tool | Plans and prices | Source |
|---|---|---|
| Fathom Analytics |
| usefathom.com/pricing read Oct 23, 2026 |
| Matomo |
| matomo.org/pricing read Oct 24, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Fathom Analytics pricing and Matomo pricing.
Key Takeaways
Fathom Analytics
- Higher user rating: 4.7/5 vs 4.4/5
- Lower entry price: $18/user/mo, billed monthly vs $19/mo, billed monthly
Matomo
- Choose if you want open-source web analytics alternative to GA
What the data shows
On the data below, Fathom Analytics leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- Fathom Analytics has the higher user rating (4.7/5 from 21 reviews for Fathom Analytics, 4.4/5 from 158 reviews for Matomo).
- Fathom Analytics has the lower entry price: $18/user/mo, billed monthly (Team) against $19/mo, billed monthly (Cloud) for Matomo.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Fathom Analytics and Matomo compare in 2026?
On the data below, Fathom Analytics leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Fathom Analytics has the higher user rating (4.7/5 from 21 reviews for Fathom Analytics, 4.4/5 from 158 reviews for Matomo). Fathom Analytics has the lower entry price: $18/user/mo, billed monthly (Team) against $19/mo, billed monthly (Cloud) for Matomo. Both have a free plan.
What are Fathom Analytics and Matomo used for?
Fathom Analytics: Simple privacy-first analytics. Matomo: Open-source web analytics alternative to GA.
What does Fathom Analytics cost vs Matomo?
Fathom Analytics's cheapest paid plan is Team at $18/user/mo, billed monthly. Matomo's cheapest paid plan is Cloud at $19/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 24, 2026.
What's the main difference between Fathom Analytics and Matomo?
Fathom Analytics's main strength: privacy compliant. Matomo's main strength: privacy-focused analytics.