Alternatives

Best Matomo alternatives in 2026

Data compiled by Toolradar Updated October 24, 2026 How we rate

Cite this list: Toolradar, best Matomo alternatives 2026, toolradar.com/alternatives/matomo

7 direct alternatives to Matomo, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.

Quick answer

Google Analytics is the top alternative to Matomo on our list, followed by Simple Analytics and Fathom Analytics.
3 of the 7 alternatives have a free plan, starting with Google Analytics.
Highest rated: Fathom Analytics, 4.7 out of 5 from 21 ratings, Sep 2026.

Publications that cover the tools tracked here

7 alternatives
3 with a free plan

Google Analytics
#1 Top pick
The free analytics standard that tracks most websites
Pricing
Free plan
4.5 /5 across G2, Capterra and Trustpilot · 14,975 ratings, Sep 2026
Our take
Best overall
Read the review
Simple Analytics
#2
Privacy-first website analytics
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of October 2026
4.6 /5 across G2 and Capterra · 68 ratings, Sep 2026
Read the review
Fathom Analytics
#3
Simple privacy-first analytics
Starting price
From $18 /mo
Cheapest paid plan, monthly, as of October 2026
4.7 /5 on G2 · 21 ratings, Sep 2026
Our take
Highest rated
Read the review

Matomo vs 7 alternatives

Matomo and its alternatives compared on starting price (cheapest paid plan, monthly, as of October 2026), free plan and average user rating.
Tool	Starting price (Oct 2026)	Free plan	Rating
Matomo Compared tool	Price: $19/mo	Free plan: Yes	4.4 out of 5, from 158 ratings across G2 and Capterra (158)
Google Analytics	Price: Free + paid	Free plan: Yes	4.5 out of 5, from 14,975 ratings across G2, Capterra and Trustpilot (14,975)
Simple Analytics	Price: $15/mo	Free plan: No	4.6 out of 5, from 68 ratings across G2 and Capterra (68)
Fathom Analytics	Price: $18/mo	Free plan: No	4.7 out of 5, from 21 ratings on G2 (21)
Umami	Price: $9/mo	Free plan: Yes	4.5 out of 5, from 5 ratings on G2 (5)
Plausible	Price: $9/mo	Free plan: No	n/a
Pirsch Analytics	Price: $6/mo	Free plan: No	n/a
GoatCounter	Price: $5/mo	Free plan: Yes	n/a

Why people consider alternatives to Matomo

Matomo provides analytics you can self-host. A Google Analytics alternative with complete data ownership-analytics where you keep the data. Self-hosting keeps data private. The features are comprehensive.

Teams most often switch away when one of these starts to bite:

Pricing at scale as usage or premium tiers add up.
Missing integrations with the rest of your stack.
Performance or scale limits as your needs grow.
A specific feature gap you have hit in web analytics.

The 7 alternatives below cover the same core job (web analytics) with different trade-offs.

See full Matomo review Best web analytics tools How we rank

Matomo by the numbers

Toolradar data: Matomo's entry paid plan ($19/mo, billed monthly) ranks #24 of 51 (joint) for price among the Web Analytics tools with a verified entry price and no stated unit, where the median is $19/mo. As of Nov 2026.

Matomo compared with 81 Web Analytics tools on Toolradar, as of Nov 2026
Metric	Matomo	Peer median	Position (1 is best)
Entry paid plan	$19/mo, billed monthly	$19/mo	#24 of 51 (joint) tools with no stated price unit, verified price
Free plan	Yes	65% have one	n/a
Listed as an alternative to	17 tools	1	#11 of 81 (joint)
Features tracked	4	3	#1 of 9 (joint) tools with at least one feature recorded
User rating	4.4/5 (across the web, 158 ratings)	4.5/5	#33 of 49 (joint) tools with 20+ reviews
Compare-page visits, last 30 days	48 visits	39	#10 of 26 tools with 20+ compare-page visits

Visitors most often compare Matomo with Plausible and Google Analytics (last 30 days, Nov 2026).

Listed as an alternative to: #11 on 2026-10-16 to #11 on 2026-11-02 (rank among 81 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Web Analytics data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “Matomo by the numbers”, Nov 2026.

Web Analytics leaderboards from Toolradar data

Toolradar ranks Web Analytics tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.

CSV

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 51 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, Web Analytics tools on Toolradar, as of Nov 2026
#	Tool	Entry plan
1	OpenPanel	$2.50/mo, billed monthly
2	GTmetrix	$4.99/mo, billed yearly
3	GoatCounter	$5/mo, billed monthly
3	Plerdy	$5/mo
3	Sleek Analytics for iOS	$5/mo, billed monthly

A position exists only when at least 8 tools have data for that metric. 51 of 81 Web Analytics tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Web Analytics leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Web Analytics statistics.

7 alternatives to Matomo

Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Matomo.

Frequently asked questions

What is the best alternative to Matomo?

Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Matomo are Google Analytics, Simple Analytics, Fathom Analytics. Each solves the same core job with different trade-offs on pricing, features, and integrations.

Is there a free alternative to Matomo?

There is no fully free alternative in this list. Google Analytics is freemium: a permanent free tier plus paid plans (The free analytics standard that tracks most websites).

Why do people look for Matomo alternatives?

Common reasons teams switch away from Matomo: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in web analytics. The alternatives on this page solve the same core problem with different trade-offs.

Side-by-side comparisons

In-depth comparison pages for Matomo versus each alternative.

Matomo vs Google Analytics Matomo vs Simple Analytics Matomo vs Fathom Analytics Matomo vs Umami Matomo vs Plausible Matomo vs Pirsch Analytics Matomo vs GoatCounter

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Top 3 alternatives to Matomo

Google Analytics

Simple Analytics

Fathom Analytics