Google Analytics vs Matomo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Google Analytics and Matomo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Google Analytics
The free analytics standard that tracks most websites
Matomo
Open-source web analytics alternative to GA
| At a Glance | Google Analytics | Matomo |
|---|---|---|
Starts at | Free plan | Free plan |
Category | Web Analytics Product Analytics | Web Analytics Product Analytics |
Rating | 4.5/5 Capterra 4.7 · G2 4.5 · Trustpilot 3.6 14,975 reviews | 4.4/5 G2 4.2 · Capterra 4.7 158 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Cloud overage fees for exceeding hit limits |
Choose Google Analytics or Matomo?
Choose Google Analytics if
- You need web analytics features specifically.
Choose Matomo if
- You need web analytics features specifically.
In-Depth Analysis
Google Analytics
The free analytics standard that tracks most websites
Google Analytics offers an incredibly generous free tier that is more than sufficient for the vast majority of websites, making it exceptionally fair and market-leading.
Strengths
- Pro: Free and powerful
- Pro: Industry standard
- Pro: Deep Google Ads integration
- Pro: Comprehensive data
- Pro: Wide adoption
Weaknesses
- Con: GA4 learning curve
- Con: Privacy concerns (GDPR)
- Con: Data sampling at scale
- Con: Complex for beginners
- Con: Can slow site down
Key features
Matomo
Open-source web analytics alternative to GA
Matomo's pricing is incredibly generous for its On-Premise option, being completely free.
Watch out
Cloud overage fees for exceeding hit limits
Strengths
- Pro: Privacy-focused analytics
- Pro: Self-hostable
- Pro: GDPR compliant
- Pro: No data sampling
- Pro: Free core
Weaknesses
- Con: Self-hosting complex
- Con: Cloud expensive
- Con: UI dated
- Con: Less features than GA
- Con: Performance at scale
Key features
Plans and prices: Google Analytics vs Matomo
| Tool | Plans and prices | Source |
|---|---|---|
| Google Analytics |
| analytics.google.com read Sep 27, 2026 |
| Matomo |
| matomo.org/pricing read Nov 12, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Google Analytics pricing and Matomo pricing.
Key Takeaways
Google Analytics
- Worth considering for web analytics
Matomo
- Worth considering for web analytics
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 14,975 reviews for Google Analytics, 4.4/5 from 158 reviews for Matomo).
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Google Analytics and Matomo compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 14,975 reviews for Google Analytics, 4.4/5 from 158 reviews for Matomo). Both have a free plan.
What are Google Analytics and Matomo used for?
Google Analytics: The free analytics standard that tracks most websites. Matomo: Open-source web analytics alternative to GA.
What does Google Analytics cost vs Matomo?
Google Analytics has no public paid-plan price on file. Matomo has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 12, 2026.
What's the main difference between Google Analytics and Matomo?
Google Analytics's main strength: free and powerful. Matomo's main strength: privacy-focused analytics.
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