Alternatives

Best Simple Analytics alternatives in 2026

Data compiled by Toolradar Updated October 24, 2026 How we rate

Cite this list: Toolradar, best Simple Analytics alternatives 2026, toolradar.com/alternatives/simple-analytics

5 direct alternatives to Simple Analytics and 3 more tools in the same category, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.

Quick answer

Google Analytics is the top alternative to Simple Analytics on our list, followed by Matomo and Fathom Analytics.
6 of the 8 alternatives have a free plan, starting with Google Analytics.
Highest rated: Fathom Analytics, 4.7 out of 5 from 21 ratings, Sep 2026.

Publications that cover the tools tracked here

8 alternatives
5 direct
6 with a free plan

Google Analytics
#1 Top pick
The free analytics standard that tracks most websites
Pricing
Free plan
4.5 /5 across G2, Capterra and Trustpilot · 14,975 ratings, Sep 2026
Our take
Best overall
Read the review
Matomo
#2
Open-source web analytics alternative to GA
Starting price
From $19 /mo
Cheapest paid plan, monthly, as of October 2026
4.4 /5 across G2 and Capterra · 158 ratings, Sep 2026
Read the review
Fathom Analytics
#3
Simple privacy-first analytics
Starting price
From $18 /mo
Cheapest paid plan, monthly, as of October 2026
4.7 /5 on G2 · 21 ratings, Sep 2026
Our take
Highest rated
Read the review

Simple Analytics vs 8 alternatives

Simple Analytics and its alternatives compared on starting price (cheapest paid plan, monthly, as of October 2026), free plan and average user rating, and how directly each replaces it.
Tool	Starting price (Oct 2026)	Free plan	Rating	Fit
Simple Analytics Compared tool	Price: $15/mo	Free plan: No	4.6 out of 5, from 68 ratings across G2 and Capterra (68)
Google Analytics	Price: Free + paid	Free plan: Yes	4.5 out of 5, from 14,975 ratings across G2, Capterra and Trustpilot (14,975)	Direct alternative
Matomo	Price: $19/mo	Free plan: Yes	4.4 out of 5, from 158 ratings across G2 and Capterra (158)	Direct alternative
Fathom Analytics	Price: $18/mo	Free plan: No	4.7 out of 5, from 21 ratings on G2 (21)	Direct alternative
Umami	Price: $9/mo	Free plan: Yes	4.5 out of 5, from 5 ratings on G2 (5)	Direct alternative
Ackee	Price: Free	Free plan: Yes	n/a	Direct alternative
Amplitude	Price: $75/mo	Free plan: Yes	4.5 out of 5, from 3,059 ratings across G2 and Capterra (3,059)	Same category as Simple Analytics
Similarweb	Price: $125/mo	Free plan: No	4.5 out of 5, from 1,969 ratings across SourceForge, G2 and Capterra (1,969)	Same category as Simple Analytics
Mixpanel	Price: $20/mo	Free plan: Yes	4.5 out of 5, from 1,518 ratings across G2 and Capterra (1,518)	Same category as Simple Analytics

Why people consider alternatives to Simple Analytics

Simple Analytics provides privacy-focused analytics simply. No cookies, no tracking, just metrics-ethical analytics made simple. The privacy is genuine. The simplicity is the point. The metrics are sufficient.

Teams most often switch away when one of these starts to bite:

Pricing at scale as usage or premium tiers add up.
Missing integrations with the rest of your stack.
Performance or scale limits as your needs grow.
A specific feature gap you have hit in web analytics.

The 5 direct alternatives below cover the same core job (web analytics) with different trade-offs. The 3 tools marked "Same category as Simple Analytics" fit the category but replace Simple Analytics less directly.

See full Simple Analytics review Best web analytics tools How we rank

Simple Analytics by the numbers

Toolradar data: Simple Analytics's entry paid plan ($15/mo, billed monthly) ranks #22 of 51 (joint) for price among the Web Analytics tools with a verified entry price and no stated unit, where the median is $19/mo. As of Nov 2026.

#112 (joint) most-listed alternative in Analytics, out of 1301 tools in Analytics. Source: Toolradar data, Nov 2026.

Simple Analytics compared with 81 Web Analytics tools on Toolradar, as of Nov 2026
Metric	Simple Analytics	Peer median	Position (1 is best)
Entry paid plan	$15/mo, billed monthly	$19/mo	#22 of 51 (joint) tools with no stated price unit, verified price
Free plan	No	65% have one	n/a
Listed as an alternative to	17 tools	1	#11 of 81 (joint)
User rating	4.6/5 (across the web, 68 ratings)	4.5/5	#11 of 49 (joint) tools with 20+ reviews

Listed as an alternative to: #11 on 2026-10-16 to #11 on 2026-11-02 (rank among 81 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Web Analytics data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Simple Analytics by the numbers”, Nov 2026.

Web Analytics leaderboards from Toolradar data

Toolradar ranks Web Analytics tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.

CSV

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 51 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, Web Analytics tools on Toolradar, as of Nov 2026
#	Tool	Entry plan
1	OpenPanel	$2.50/mo, billed monthly
2	GTmetrix	$4.99/mo, billed yearly
3	GoatCounter	$5/mo, billed monthly
3	Plerdy	$5/mo
3	Sleek Analytics for iOS	$5/mo, billed monthly

A position exists only when at least 8 tools have data for that metric. 51 of 81 Web Analytics tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Web Analytics leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Web Analytics statistics.

8 alternatives to Simple Analytics

Direct alternatives come first, ranked by G2 and Capterra ratings, media mentions, and editor review. Tools marked "Same category as Simple Analytics" follow, ranked the same way.

Frequently asked questions

What is the best alternative to Simple Analytics?

Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Simple Analytics are Google Analytics, Matomo, Fathom Analytics. Each solves the same core job with different trade-offs on pricing, features, and integrations.

Is there a free alternative to Simple Analytics?

Yes. Ackee is 100% free (no paid upgrade path) (Self-hosted, privacy-focused web analytics). Freemium tools on this list offer a free tier with paid upgrades; they are not the same as fully free.

Why do people look for Simple Analytics alternatives?

Common reasons teams switch away from Simple Analytics: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in web analytics. The alternatives on this page solve the same core problem with different trade-offs.

Side-by-side comparisons

In-depth comparison pages for Simple Analytics versus each alternative.

Simple Analytics vs Google Analytics Simple Analytics vs Matomo Simple Analytics vs Fathom Analytics Simple Analytics vs Umami Simple Analytics vs Ackee

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Full Simple Analytics review Visit Simple Analytics

Top 3 alternatives to Simple Analytics

Google Analytics

Matomo

Fathom Analytics