Simple Analytics vs Umami: Which is Better in 2026?
Choosing between Simple Analytics and Umami comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Simple Analytics is our overall pick for web analytics workflows. Pick Umami if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Simple Analytics
Privacy-first website analytics
Best for you if:
- • Simple Analytics is a privacy-friendly web analytics tool
- • It provides essential metrics without cookies or personal data tracking
Umami
Privacy-first, self-hosted web analytics without cookie banners
Best for you if:
- • You want to try before committing
- • Umami is a simple, privacy-focused web analytics alternative
- • It provides essential metrics without cookies or personal data
| At a Glance |  Simple Analytics |  Umami |
|---|---|---|
Starts at | $15/monthSimple | FreeFree tier available |
Best For | Web Analytics | Web Analytics |
Rating | 4.7/5 | 4.5/5 |
Free plan | No | Yes |
Choose Simple Analytics or Umami?
Choose Simple Analytics if
Privacy-first website analytics
- Privacy-focused analytics
- Simple setup
- GDPR compliant
Choose Umami if
Privacy-first, self-hosted web analytics without cookie banners
- Open source
- Self-hostable
- Free cloud option
- Budget matters (Free vs $15/month)
| Feature | Simple Analytics | Umami |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.7/5 67 reviews | ★4.5/5 204 reviews |
| Categories | Web AnalyticsAnalytics | Web AnalyticsAnalytics |
In-Depth Analysis
Simple Analytics
Privacy-first website analytics
Strengths
- +Privacy-focused analytics
- +Simple setup
- +GDPR compliant
- +No cookies
- +Good documentation
Weaknesses
- -Limited features
- -Expensive for what it is
- -Basic reporting
- -No events on starter
- -Less data than GA
Key features
Umami
Privacy-first, self-hosted web analytics without cookie banners
Strengths
- +Open source
- +Self-hostable
- +Free cloud option
Weaknesses
- -Basic features
- -Self-host complexity
Key features
Pricing: Simple Analytics vs Umami
| Plan | Simple Analytics | Umami |
|---|---|---|
| Tier 1 | Free Free | Free Self-hosted |
| Tier 2 | $15 month Simple | $9 month Cloud |
| Tier 3 | $40 month Team | N/A |
| Tier 4 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Simple Analytics pricing and Umami pricing.
Who Should Use What?
On a budget?
Umami has a free tier. Simple Analytics is paid only.
Go with: Umami
Want the highest-rated option?
Simple Analytics: 4.7/5 (67 reviews). Umami: 4.5/5 (204 reviews).
Go with: Simple Analytics
Value user reviews?
Simple Analytics: 67 reviews (4.7/5). Umami: 204 reviews (4.5/5).
Go with: Umami
3 Questions to Help You Decide
What's your budget?
Simple Analytics is paid. Umami is freemium. Umami lets you start free.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Simple Analytics is rated higher: 4.7/5 vs 4.5/5.
Key Takeaways
Simple Analytics
- Higher user rating: 4.7/5 vs 4.5/5
- Our pick for this comparison
Umami
- Has a free tier
- Larger review base (204 reviews)
The Bottom Line
Simple Analytics is our pick. Umami has a free tier if you want to test without paying.
Frequently Asked Questions
Is Simple Analytics or Umami better?
Simple Analytics is rated in our evaluation. Simple Analytics is paid and Umami is freemium.
What are Simple Analytics and Umami used for?
Simple Analytics: Privacy-first website analytics. Umami: Privacy-first, self-hosted web analytics without cookie banners.
What does Simple Analytics cost vs Umami?
Simple Analytics is a paid tool. Umami is freemium (free tier + paid plans). Visit their websites for detailed pricing.