Simple Analytics vs Umami: Which is Better in 2026?
Choosing between Simple Analytics and Umami comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Simple Analytics wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick Umami if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Simple Analytics
Privacy-first website analytics
Best for you if:
- • You want privacy-focused analytics
Umami
Privacy-first, self-hosted web analytics without cookie banners
Best for you if:
- • You want a free tier before you commit
| At a Glance | Simple Analytics | Umami |
|---|---|---|
Starts at | $15/month Simple | Free Free plan |
Category | Web Analytics Analytics | Web Analytics Analytics |
Rating | 4.6/5 Capterra 4.8 · G2 4.4 68 reviews | 4.5/5 G2 4.5 5 reviews |
Free plan | No | Yes |
Choose Simple Analytics or Umami?
Choose Simple Analytics if
- You want privacy-focused analytics
- You want simple setup
Choose Umami if
- You want a free tier before you commit
- You want open source
- You want self-hostable
- Budget matters (Free vs $15/month)
In-Depth Analysis
Simple Analytics
Privacy-first website analytics
Simple Analytics offers a fair and competitive pricing structure, especially with its generous Free tier and the well-priced Simple plan at $15/month for individuals.
Strengths
- Pro: Privacy-focused analytics
- Pro: Simple setup
- Pro: GDPR compliant
- Pro: No cookies
- Pro: Good documentation
Weaknesses
- Con: Limited features
- Con: Expensive for what it is
- Con: Basic reporting
- Con: No events on starter
- Con: Less data than GA
Key features
Umami
Privacy-first, self-hosted web analytics without cookie banners
Umami's pricing is incredibly generous, offering a full-featured self-hosted option for free.
Strengths
- Pro: Open source
- Pro: Self-hostable
- Pro: Free cloud option
Weaknesses
- Con: Basic features
- Con: Self-host complexity
Key features
Pricing: Simple Analytics vs Umami
| Plan | Simple Analytics | Umami |
|---|---|---|
| Tier 1 | Free Free | Free Self-hosted |
| Tier 2 | $15 month Simple | $9 month Cloud |
| Tier 3 | $40 month Team | N/A |
| Tier 4 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Simple Analytics pricing and Umami pricing.
Key Takeaways
Simple Analytics
- Larger review base (68 reviews)
- Our pick for this comparison
Umami
- Has a free tier
The Bottom Line
Simple Analytics wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Umami has a free tier if you want to test without paying.
Frequently Asked Questions
Is Simple Analytics or Umami better in 2026?
Simple Analytics wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick Simple Analytics for web analytics workflows (main strength: privacy-focused analytics). Pick Umami for web analytics workflows (main strength: open source).
What are Simple Analytics and Umami used for?
Simple Analytics: Privacy-first website analytics. Umami: Privacy-first, self-hosted web analytics without cookie banners.
What does Simple Analytics cost vs Umami?
Simple Analytics's paid plans start at $15/month (Simple). Umami's paid plans start at Free (Cloud).
What's the main difference between Simple Analytics and Umami?
Simple Analytics's main strength: privacy-focused analytics. Umami's main strength: open source.