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Reviews onG2Capterra
811 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Session recordings

Biggest con

Privacy concerns

TL;DR - Mouseflow

  • Mouseflow is a behavior analytics platform with session replay and heatmaps
  • It records user sessions and visualizes how visitors interact with your site
  • Free tier with 500 recordings/month, paid plans from $31/month
Pricing: Free plan available
Best for: Growing teams
4.6/5 across review platforms

What is Mouseflow?

Editorial review
Mouseflow is a behavior analytics platform that provides session replay, heatmaps, conversion funnels, form analytics, and friction detection to help optimize website user experience.

Available on: Web

Pros & Cons

Pros

  • Session recordings
  • Heatmaps
  • Form analytics
  • Fair pricing
  • Good features

Cons

  • Privacy concerns
  • Storage limits
  • Learning curve
  • Better alternatives exist
  • UI could improve

Ratings Across the Web

4.6(811 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Session replayClick heatmapsScroll heatmapsGeo heatmapsFriction detectionError detectionConversion funnelsForm analyticsFeedback surveysREST API

Pricing Plans

Free Trial

Pricing checked Jul 6, 2026

Free

Free

  • 500 sessions/month
  • Session replay
  • Heatmaps
  • Friction detection
  • 1 website project
  • 1 conversion funnel
  • 1-month data retention

Essential

$25 / month

  • 5,000 sessions/month
  • All Free features
  • 1 website project
  • 1 funnel
  • 3-month data retention
  • Feedback surveys
  • Form analytics

Advanced

$109 / month

  • 25,000 sessions/month
  • 5 funnels
  • 2 website projects
  • 6-month data retention
  • Journey analytics
  • Friction insights
  • Data export

Premium

$319 / month

  • 100,000 sessions/month
  • 5 website projects
  • 10 funnels
  • 12-month data retention
  • REST API access
  • SSO
  • Priority support

Enterprise

Custom

  • Custom session volume
  • Dedicated customer success manager
  • Custom privacy settings
  • SLA
  • Professional services

How Mouseflow's pricing compares

At $25/mo, Mouseflow is the most affordable of its 4 direct competitors.

Mouseflow
$25
$300

Entry paid plan, monthly. Pricing checked Jul 6, 2026.

Reviews

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4.6/5

Across 811 verified user reviews on G2, Capterra

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Mouseflow FAQ

How does Mouseflow help optimize website user experience?

Mouseflow provides tools like session replay, heatmaps, conversion funnels, form analytics, and friction detection. These features allow users to understand how visitors interact with their website and identify areas for improvement.

Which teams benefit most from using Mouseflow?

Mouseflow is ideal for product teams, marketing teams, and web development teams focused on understanding user behavior and improving website performance. Its features support roles involved in web analytics and product analytics.

How is Mouseflow priced?

Mouseflow offers a free tier for users to get started with its features. For those requiring more extensive usage and additional functionalities, paid plans are available.

What kind of limitations should users be aware of with Mouseflow?

Users should consider potential privacy concerns related to session recording and be mindful of storage limits for their data. There can also be a learning curve associated with fully utilizing all its features.

Can Mouseflow help identify issues in website forms?

Yes, Mouseflow includes specific form analytics capabilities designed to help users understand how visitors interact with online forms. This feature can pinpoint areas where users might be encountering difficulties or abandoning forms.

How does Mouseflow compare to FullStory?

Mouseflow, like FullStory, offers session replay and behavior analytics features to help optimize user experience. Mouseflow is noted for its fair pricing and good features, including heatmaps and form analytics.

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