10 Best Heatmaps Tools in 2026

VWO (Visual Website Optimizer) is a conversion optimization platform offering A/B testing, heatmaps, session recordings, surveys, and personalization based on Monthly Tracked Users (MTU).

Microsoft Clarity is a free web analytics tool providing heatmaps, session recordings, and user behavior insights. Completely free with no traffic limits, GDPR/CCPA compliant, and integrates with Google Analytics.

Matomo provides analytics you can self-host. Google Analytics alternative with complete data ownership—analytics where you keep the data. Self-hosting keeps data private. The features are comprehensive. GDPR compliance is cleaner. Organizations wanting analytics with data ownership choose Matomo for self-hosted metrics.

Mouseflow is a behavior analytics platform that provides session replay, heatmaps, conversion funnels, form analytics, and friction detection to help optimize website user experience.

Clicky shows what's happening on your website right now. Real-time analytics with heatmaps, uptime monitoring, and visitor details—focused on immediate insight rather than next-day reports. Individual visitor tracking shows complete session activity. Heatmaps reveal where users click. The interface prioritizes live data over historical analysis. Site owners who need real-time visibility into traffic and behavior choose Clicky for analytics that update as things happen.

Lucky Orange shows how visitors use your website. Heatmaps, recordings, and surveys—user behavior insight for conversion optimization. The heatmaps are clear. The recordings reveal behavior. The price is accessible. Site owners wanting to understand user behavior use Lucky Orange for affordable behavior analytics.

LiveSession is a product analytics platform designed to help product teams, designers, developers, UX researchers, and marketers understand user behavior and make data-driven decisions. It combines qualitative insights from high-quality session replays with quantitative data from custom metrics, funnels, and dashboards. The platform allows users to track key performance indicators, analyze user journeys, identify pain points, and debug issues efficiently. With features like heatmaps, clickmaps, console logs, and network requests, LiveSession provides a holistic view of user interactions and application performance. It emphasizes a privacy-first approach, offering automatic anonymization of sensitive data and compliance with GDPR and CCPA standards. LiveSession aims to foster continuous product discovery and empower all team members to act on product data, ultimately leading to better products, improved user experience, and increased conversions across various industries.

Plerdy is a comprehensive conversion rate optimization (CRO) platform designed to help businesses understand user behavior, identify UX issues, and improve website performance. It offers a suite of tools including heatmaps, session recordings, and SEO features to provide deep insights into how visitors interact with a website. This tool is ideal for digital marketers, UX designers, website owners, and SEO specialists who want to move beyond basic analytics. By visualizing user clicks, scrolls, and movements, Plerdy helps pinpoint areas of friction, uncover hidden rage clicks, and optimize conversion funnels. It aims to reduce blind spending on ineffective traffic and increase ROI by addressing underlying UX problems.

Sumo provides free tools to grow website traffic and email lists. Features popups, share buttons, welcome mats, and heat maps.

Heatmap is a comprehensive web analytics and behavior analytics platform specifically designed for eCommerce businesses. It moves beyond traditional analytics by focusing on revenue-based insights, helping online stores understand exactly what drives sales and what doesn't. The platform offers a suite of tools including interactive revenue-based heatmaps, AI-powered insights, screen recordings, and conversion funnels. This tool is ideal for eCommerce brands, marketers, and CRO professionals who want to optimize their websites for increased profitability. It eliminates the need for complex data layers and developer involvement, providing real-time revenue insights, identifying friction points in the customer journey, and offering actionable recommendations to improve conversion rates and average order value. Heatmap aims to be a "GA4 replacement" by providing more accurate data and actionable insights with an easy setup. Key functionalities include tracking revenue per session, per page, and per traffic source, visualizing user navigation through funnels, and offering AI-driven recommendations for website improvements. It integrates seamlessly with various eCommerce CMS platforms and split-testing tools, ensuring data privacy with GDPR and CCPA compliance.