Free heatmaps and session recordings
Visit WebsiteThe Bottom Line
Entry price
Free, no paid tier
Biggest pro
Free heatmaps and recordings
Biggest con
Less features than paid tools
TL;DR - Microsoft Clarity
- Microsoft Clarity is a free behavior analytics tool with session recordings
- It provides heatmaps, recordings, and insights without sampling limits
- Completely free with no traffic limits
What is Microsoft Clarity?
Available on: Web, iOS, Android
Pros & Cons
Pros
- Free heatmaps and recordings
- Easy setup
- Good insights
- GDPR compliant option
- Unlimited traffic
Cons
- Less features than paid tools
- Microsoft ecosystem
- Privacy concerns
- Basic analytics
- Limited filtering
Ratings Across the Web
Microsoft Clarity holds an aggregate rating of 4.6 out of 5 from 88 reviews across G2, Capterra and SourceForge, last checked March 18, 2026.
What people say
“Easy to implement, has ALL the main features as compared to fullstory (what we were considering earlier)”via G2
“Clarity is EXTREMELY easy to setup through Google Tag Manager (or just adding a script to your website). It gives so much information around what users are doing on your website and where they are coming from.”via Capterra
“We've had a few instances for whatever reason that the script confirms it's active, but then we find out data is not coming in and we have to close the container and start over.”via SourceForge
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Pricing checked Aug 19, 2026
Free
- Unlimited traffic
- Heatmaps for all pages
- Session recordings
- User frustration insights
- Google Analytics integration
- Mobile app support
- GDPR/CCPA compliant
- No mandatory upgrades
Is Microsoft Clarity worth the price?
Microsoft Clarity offers an exceptionally generous pricing model, being entirely free.
This is a rare and highly valuable offering in the analytics space, providing enterprise-grade features at no cost. It's best for anyone needing website analytics, from small businesses to large enterprises, without budget constraints.
Hidden Costs & Gotchas
No hidden costs; genuinely free.
Potential for data storage limits (unspecified).
Requires a Microsoft account.
How Microsoft Clarity Compares to Competitors
Compared to Hotjar, which offers a free plan with limited recordings (35 daily) and data retention (1 year), Microsoft Clarity provides unlimited traffic and recordings for free. Similarly, FullStory's free tier is much more restrictive, making Clarity a superior value proposition for basic and advanced analytics needs.
Reviews
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Across 88 verified user reviews on Capterra, G2, SourceForge
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Best Microsoft Clarity Alternatives
Top alternatives based on features, pricing, and user needs.
Session replay & error tracking
Understand user behavior with product analytics and experimentation
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Digital experience intelligence
Heatmaps and session recordings
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Microsoft Clarity FAQ
How does Microsoft Clarity help understand user behavior on a website?
Which teams benefit most from using Microsoft Clarity?
How is Microsoft Clarity priced?
Can Microsoft Clarity integrate with other analytics platforms?
What kind of limitations should users be aware of when choosing Microsoft Clarity?
How does Microsoft Clarity compare to Hotjar?
Source: clarity.microsoft.com