Microsoft Clarity is a free web analytics tool providing heatmaps, session recordings, and user behavior insights. Completely free with no traffic limits, GDPR/CCPA compliant, and integrates with Google Analytics.

Available on: Web, iOS, Android

Louis Corneloup Updated Jul 20, 2026 · how we evaluate Source clarity.microsoft.com ↗

Ratings Across the Web

4.6 (113 reviews)

Microsoft Clarity holds an aggregate rating of 4.6 out of 5 from 113 reviews across SourceForge, G2 and Capterra, last checked September 17, 2026.

SourceForge 1 reviews

What people say

“We've had a few instances for whatever reason that the script confirms it's active, but then we find out data is not coming in and we have to close the container and start over.” via SourceForge

Ratings aggregated from independent review platforms. Learn more

Key Features

Heatmaps
Session recordings
Click tracking
Scroll tracking
Rage click detection
Dead click detection
Google Analytics integration
Mobile SDK

Pricing Plans

Pricing checked Sep 30, 2026

Microsoft Clarity plans and prices, checked September 2026
Plan	Price	Details
Free	$0	Unlimited traffic Heatmaps for all pages Session recordings +5 more Show less User frustration insights Google Analytics integration Mobile app support GDPR/CCPA compliant No mandatory upgrades

View full pricing

Is Microsoft Clarity worth the price?

Great value

Microsoft Clarity offers an exceptionally generous pricing model, being entirely free.

This is a rare and highly valuable offering in the analytics space, providing enterprise-grade features at no cost. It's best for anyone needing website analytics, from small businesses to large enterprises, without budget constraints.

Hidden Costs & Gotchas

Potential for data storage limits (unspecified).

Full Microsoft Clarity pricing: every plan, hidden costs and alternatives

Reviews

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4.6/5

Across 113 verified user reviews on Capterra, G2, SourceForge

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Best Microsoft Clarity Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

LogRocket Freemium

Session replay & error tracking

4.7

Amplitude Freemium

Understand user behavior with product analytics and experimentation

4.5

Mixpanel Freemium

Product analytics for mobile and web

4.5

PostHog Freemium

Open-source product analytics with event tracking, feature flags, and session recording

4.5

FullStory Paid

Digital experience intelligence

4.5

Heap Freemium

Automatic product analytics for user behavior insights

4.4

Hotjar Freemium

Heatmaps and session recordings

3.8

See all web analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Microsoft Clarity FAQ

How does Microsoft Clarity help understand user behavior on a website?

Microsoft Clarity provides heatmaps and session recordings to visualize user interactions on a website. These features offer insights into how users navigate pages, where they click, and how they engage with content, helping to identify areas for improvement.

Which teams benefit most from using Microsoft Clarity?

Marketing teams, UX/UI designers, and web developers can all benefit from Microsoft Clarity. It provides visual data on user engagement and pain points, which can inform design decisions, content strategy, and website optimization efforts.

How is Microsoft Clarity priced?

Microsoft Clarity is completely free to use. There are no paid plans or hidden costs, and it offers unlimited traffic analysis without any charges.

Can Microsoft Clarity integrate with other analytics platforms?

Yes, Microsoft Clarity integrates with Google Analytics. This allows users to combine the visual insights from Clarity with the broader analytical data from Google Analytics for a more comprehensive understanding of web performance.

What kind of limitations should users be aware of when choosing Microsoft Clarity?

Users should note that Microsoft Clarity offers fewer features compared to some paid analytics tools. While it provides essential heatmaps and session recordings, its analytical capabilities and filtering options are more basic.

How does Microsoft Clarity compare to Hotjar?

Microsoft Clarity provides free heatmaps and session recordings with no traffic limits, similar to Hotjar's core offerings. However, Clarity is entirely free, whereas Hotjar typically offers more advanced features and analytics as part of its paid plans.

Source: clarity.microsoft.com

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