Microsoft Clarity

Name: Microsoft Clarity
Brand: Microsoft
Rating: 4.6 (88 reviews)

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Free heatmaps and session recordings

Web Analytics Heatmaps Screen Recording

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4.6(88 across the web)

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Reviews onG2CapterraSourceForge

88 reviews tracked·7 press mentions

The Bottom Line

Entry price

Free, no paid tier

Biggest pro

Free heatmaps and recordings

Biggest con

Less features than paid tools

TL;DR - Microsoft Clarity

Microsoft Clarity is a free behavior analytics tool with session recordings
It provides heatmaps, recordings, and insights without sampling limits
Completely free with no traffic limits

Pricing: Free forever

Best for: Individuals & startups

4.6/5 across review platforms

What is Microsoft Clarity?

Editorial review

Microsoft Clarity is a free web analytics tool providing heatmaps, session recordings, and user behavior insights. Completely free with no traffic limits, GDPR/CCPA compliant, and integrates with Google Analytics.

Available on: Web, iOS, Android

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceclarity.microsoft.com ↗

Pros & Cons

Pros

Free heatmaps and recordings
Easy setup
Good insights
GDPR compliant option
Unlimited traffic

Cons

Less features than paid tools
Microsoft ecosystem
Privacy concerns
Basic analytics
Limited filtering

Ratings Across the Web

4.6(88 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

HeatmapsSession recordingsClick trackingScroll trackingRage click detectionDead click detectionGoogle Analytics integrationMobile SDK

Pricing Plans

Pricing checked Jul 10, 2026

Free

Unlimited traffic
Heatmaps for all pages
Session recordings
User frustration insights
Google Analytics integration
Mobile app support
GDPR/CCPA compliant
No mandatory upgrades

Calculate your cost View full pricing

Reviews

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4.6/5

Across 88 verified user reviews on Capterra, G2, SourceForge

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Microsoft Clarity FAQ

How does Microsoft Clarity help understand user behavior on a website?

Microsoft Clarity provides heatmaps and session recordings to visualize user interactions on a website. These features offer insights into how users navigate pages, where they click, and how they engage with content, helping to identify areas for improvement.

Which teams benefit most from using Microsoft Clarity?

Marketing teams, UX/UI designers, and web developers can all benefit from Microsoft Clarity. It provides visual data on user engagement and pain points, which can inform design decisions, content strategy, and website optimization efforts.

How is Microsoft Clarity priced?

Microsoft Clarity is completely free to use. There are no paid plans or hidden costs, and it offers unlimited traffic analysis without any charges.

Can Microsoft Clarity integrate with other analytics platforms?

Yes, Microsoft Clarity integrates with Google Analytics. This allows users to combine the visual insights from Clarity with the broader analytical data from Google Analytics for a more comprehensive understanding of web performance.

What kind of limitations should users be aware of when choosing Microsoft Clarity?

Users should note that Microsoft Clarity offers fewer features compared to some paid analytics tools. While it provides essential heatmaps and session recordings, its analytical capabilities and filtering options are more basic.

How does Microsoft Clarity compare to Hotjar?

Microsoft Clarity provides free heatmaps and session recordings with no traffic limits, similar to Hotjar's core offerings. However, Clarity is entirely free, whereas Hotjar typically offers more advanced features and analytics as part of its paid plans.

Source: clarity.microsoft.com

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