Microsoft Clarity Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is Microsoft Clarity worth the price?
Microsoft Clarity offers an exceptionally generous pricing model, being entirely free.
This is a rare and highly valuable offering in the analytics space, providing enterprise-grade features at no cost. It's best for anyone needing website analytics, from small businesses to large enterprises, without budget constraints.
Pricing Plans
Free
Free
- Unlimited traffic
- Heatmaps for all pages
- Session recordings
- User frustration insights
- Google Analytics integration
- Mobile app support
- GDPR/CCPA compliant
- No mandatory upgrades
Hidden Costs & Gotchas
No hidden costs; genuinely free.
Potential for data storage limits (unspecified).
Requires a Microsoft account.
Which Plan Do You Need?
Startups on a tight budget
Businesses needing free analytics
Developers debugging user experience
How Microsoft Clarity Compares to Competitors
Compared to Hotjar, which offers a free plan with limited recordings (35 daily) and data retention (1 year), Microsoft Clarity provides unlimited traffic and recordings for free. Similarly, FullStory's free tier is much more restrictive, making Clarity a superior value proposition for basic and advanced analytics needs.
Microsoft Clarity Pricing FAQ
How much does Microsoft Clarity cost?
Microsoft Clarity is free to use. No subscription or one-time fee is required for the core product.
Does Microsoft Clarity have a free plan?
Yes. Microsoft Clarity offers a free plan called "Free". It includes: Unlimited traffic, Heatmaps for all pages, Session recordings.
Is there a cheaper alternative to Microsoft Clarity?
Yes. Popular alternatives to Microsoft Clarity include Hotjar, FullStory, LogRocket, Amplitude. Free alternatives include Hotjar, LogRocket, Amplitude. Compare them side-by-side on Toolradar.
Cheaper alternatives to Microsoft Clarity
5 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
