Hotjar Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Hotjar pricing verified Oct 2026, toolradar.com/tools/hotjar/pricing
Hotjar starts at $39/month on the Plus plan.
Verified Oct 2026 from the official pricing page.
Is Hotjar worth the price?
Hotjar (now Contentsquare) offers solid heatmaps and recordings but pricing got complicated after the merger.
The free plan is generous at 200K sessions/mo, but Growth at $49/mo is steep when Microsoft Clarity offers unlimited sessions free.
Pricing Plans
15-day Free TrialBasic
Free
- 35 sessions/day
- 20 survey responses/month
- 5 user interviews/month
Plus
$39/month
- 100 daily sessions
- 250 survey responses
- 15 user interviews
Business
$99/month
- 500 daily sessions
- 500 survey responses
- 30 user interviews
- Funnels
Hidden Costs & Gotchas
Three separate products (Observe, Ask, Engage) each billed independently
Growth plan sessions start at just 7,000/mo despite paying $49/mo, confusing jump from 200K free sessions
Invoice billing costs $118/year more than credit card payment ($588 vs $470 annually)
Pro and Enterprise pricing is completely opaque, contact sales only
Data retained for only 365 days with no paid extension option
No option to buy additional SMS credits, hit the cap and recordings stop
Our Recommendation
startup
Start with free tier (200K sessions). Only upgrade to Growth if you need AI insights or advanced filtering. Consider Microsoft Clarity as a free alternative first.
enterprise
Pro or Enterprise for 1M+ sessions. Negotiate hard, Contentsquare pricing ranges $15K-170K/year.
freelancer
Free tier handles most client sites. Microsoft Clarity is a better free option with unlimited recordings.
How Hotjar compares
5 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Hotjar | $39/month, billing unit not specified | Yes |
| Microsoft Clarity | Free | Yes |
| Crazy Egg | $29/month, billing unit not specified | No |
| FullStory | Contact sales | Yes |
| LogRocket | $69/month, billing unit not specified | Yes |
| Smartlook | $55/month, billing unit not specified | Yes |
| VWO | $299/month, billing unit not specified | Yes |
Hotjar Pricing FAQ
How much does Hotjar cost?
Hotjar starts at $39/month on the Plus plan. It offers 2 paid tiers ranging from $39/month to $99/month. A free plan is also available.
Does Hotjar have a free plan?
Yes. Hotjar offers a free plan called "Basic". It includes: 35 sessions/day, 20 survey responses/month, 5 user interviews/month.
Does Hotjar offer a free trial?
Yes. Hotjar offers a free trial lasting 15 days.
What is the cheapest Hotjar paid plan?
The cheapest paid plan for Hotjar is "Plus" at $39/month. Key features include: 100 daily sessions, 250 survey responses, 15 user interviews.
What are alternatives to Hotjar?
Alternatives to Hotjar include Microsoft Clarity, Crazy Egg, FullStory, LogRocket. Microsoft Clarity is fully free. Crazy Egg starts at $29/month, billing unit not specified; LogRocket starts at $69/month, billing unit not specified; Smartlook starts at $55/month, billing unit not specified.
Hotjar alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Hotjar pricing: hotjar.com/pricing (verified Oct 2026)
- Cite this data: Toolradar, Hotjar pricing verified Oct 2026, toolradar.com/tools/hotjar/pricing
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