Alternatives
Best Hotjar alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Hotjar alternatives 2026, toolradar.com/alternatives/hotjar
7 direct alternatives to Hotjar, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- LogRocket is the top alternative to Hotjar on our list, followed by FullStory and Smartlook.
- 4 of the 7 alternatives have a free plan, starting with LogRocket.
- Highest rated: LogRocket, 4.7 out of 5 from 2,463 ratings, Sep 2026.
- 7 alternatives
- 4 with a free plan
Top 3 alternatives to Hotjar
LogRocket
#1 Top pickSession replay & error tracking
Starting price
From $83 /mo
Cheapest paid plan, monthly, as of November 2026
4.7 /5 across G2 and Capterra · 2,463 ratings, Sep 2026
Our take
Best overall
FullStory
#2Digital experience intelligence
Pricing
Contact sales
4.5 /5 across G2 and Capterra · 1,119 ratings, Sep 2026
Smartlook
#3Session replay, no longer sold: shuts down September 30, 2027
Pricing
Free plan
4.6 /5 on G2 · 874 ratings, Sep 2026
Hotjar vs 7 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: $49/mo | Free plan: Yes | 3.8 out of 5, from 948 ratings across G2, Trustpilot, Capterra and more (948) |
| Price: $83/mo | Free plan: Yes | 4.7 out of 5, from 2,463 ratings across G2 and Capterra (2,463) |
| Price: Contact sales | Free plan: No | 4.5 out of 5, from 1,119 ratings across G2 and Capterra (1,119) |
| Price: Free + paid | Free plan: Yes | 4.6 out of 5, from 874 ratings on G2 (874) |
 | Price: $25/mo | Free plan: Yes | 4.6 out of 5, from 813 ratings across G2 and Capterra (813) |
 | Price: $299/mo | Free plan: No | 4.4 out of 5, from 1,020 ratings across G2 and Capterra (1,020) |
 | Price: Free | Free plan: Yes | 4.6 out of 5, from 113 ratings across SourceForge, G2 and Capterra (113) |
 | Price: $29/mo | Free plan: No | 4.3 out of 5, from 214 ratings across G2 and Capterra (214) |
Why people consider alternatives to Hotjar
Hotjar shows how visitors actually use your website. Heatmaps visualize where users click, move, and scroll. Session recordings replay individual visits. Surveys and feedback widgets collect user opinions.
Here are the real cost and limitation gotchas that push teams to look elsewhere:
- Three separate products (Observe, Ask, Engage) each billed independently
- Growth plan sessions start at just 7,000/mo despite paying $49/mo, confusing jump from 200K free sessions
- Pro and Enterprise pricing is completely opaque, contact sales only
- Data retained for only 365 days with no paid extension option
The 7 alternatives below cover the same core job (web analytics) with different trade-offs.
Hotjar by the numbers
Toolradar data: Hotjar's entry paid plan ($49/mo, billed yearly) ranks #9 of 10 for price among the Heatmaps tools with a verified entry price and no stated unit, where the median is $29/mo. It is listed as an alternative to 36 other tools on Toolradar, ranking #1 of 16 in Heatmaps. As of Nov 2026.
- #8 most-listed alternative in UI/UX Design, out of 441 tools in UI/UX Design. Source: Toolradar data, Nov 2026.
- #32 (joint) most-listed alternative in Analytics, out of 1301 tools in Analytics. Source: Toolradar data, Nov 2026.
- #4 most-listed alternative in Survey Tools, out of 95 tools in Survey Tools. Source: Toolradar data, Nov 2026.
| Metric | Hotjar | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $49/mo, billed yearly | $29/mo | #9 of 10 tools with no stated price unit, verified price |
| Free plan | Yes | 12 of 16 have one | n/a |
| Listed as an alternative to | 36 tools | 1 | #1 of 16 |
| User rating | 3.8/5 (across the web, 948 ratings) | 4.6/5 | #11 of 11 tools with 20+ reviews |
Listed as an alternative to: #1 on 2026-10-16 to #1 on 2026-11-02 (rank among 16 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Heatmaps data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Hotjar by the numbers”, Nov 2026.
Web Analytics leaderboards from Toolradar data
Toolradar ranks Web Analytics tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 51 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | OpenPanel | $2.50/mo, billed monthly |
| 2 | GTmetrix | $4.99/mo, billed yearly |
| 3 | GoatCounter | $5/mo, billed monthly |
| 3 | Plerdy | $5/mo |
| 3 | Sleek Analytics for iOS | $5/mo, billed monthly |
A position exists only when at least 8 tools have data for that metric. 51 of 81 Web Analytics tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Web Analytics leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Web Analytics statistics.
7 alternatives to Hotjar
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Hotjar.
- 1
LogRocket
Free plan Higher rated by usersSession replay & error tracking
4.7 /5 across G2 and Capterra · 2,463 ratings, Sep 2026
From $83/mo, billed yearly; free plan available
- 2
FullStory
Paid Higher rated by usersDigital experience intelligence
4.5 /5 across G2 and Capterra · 1,119 ratings, Sep 2026
Price not published
- 3
Smartlook
Free plan Shut down Higher rated by usersSession replay, no longer sold: shuts down September 30, 2027
4.6 /5 on G2 · 874 ratings, Sep 2026
Free plan available; paid prices not published
- 4
Mouseflow
Free plan Higher rated by usersSession replay and behavior analytics
4.6 /5 across G2 and Capterra · 813 ratings, Sep 2026
From $25/mo, billed monthly; free plan available
- 5
VWO
Paid Higher rated by usersExperimentation and conversion optimization
4.4 /5 across G2 and Capterra · 1,020 ratings, Sep 2026
From $299/mo, billed monthly
- 6
Microsoft Clarity
100% free Higher rated by usersFree heatmaps and session recordings
4.6 /5 across SourceForge, G2 and Capterra · 113 ratings, Sep 2026
Free
- 7
Crazy Egg
Free plan Higher rated by usersOptimize your website with heatmaps, recordings, surveys, and A/B testing to understand user behavior.
4.3 /5 across G2 and Capterra · 214 ratings, Sep 2026
From $29/mo, billed monthly; free plan available
Frequently asked questions
What is the best alternative to Hotjar?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Hotjar are LogRocket, FullStory, Smartlook. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Hotjar?
Yes. Microsoft Clarity is 100% free (no paid upgrade path) (Free heatmaps and session recordings). Freemium tools on this list offer a free tier with paid upgrades; they are not the same as fully free.
Why do people look for Hotjar alternatives?
Common reasons teams switch away from Hotjar: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in web analytics. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Hotjar versus each alternative.
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