Best Hotjar alternatives in 2026
9 direct alternatives to Hotjar, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Why people leave Hotjar
Hotjar shows how visitors actually use your website. Heatmaps visualize where users click, move, and scroll. Session recordings replay individual visits. Surveys and feedback widgets collect user opinions. Funnels identify where users drop off. See your site through your users' e…
Common reasons teams switch: pricing as you scale, missing integrations, performance, or a feature gap your team has hit. The alternatives below cover the same core job (screen recording) with different trade-offs.
9 alternatives to Hotjar
Ranked by editorial score and direct relevance to Hotjar.
- 1
Mouseflow
FreemiumSession replay and behavior analytics
Direct alternativeCompare Hotjar vs Mouseflow → - 2
Smartlook
FreemiumSession recordings and behavior analytics
Direct alternativeCompare Hotjar vs Smartlook → - 3
Lucky Orange
FreemiumWebsite analytics with heatmaps and recordings
Direct alternativeCompare Hotjar vs Lucky Orange → - 4
Crazy Egg
FreemiumOptimize your website with heatmaps, recordings, surveys, and A/B testing to understand user behavior.
Direct alternativeCompare Hotjar vs Crazy Egg → - 5
LogRocket
FreemiumSession replay & error tracking
Direct alternativeCompare Hotjar vs LogRocket → - 6
Mixpanel
FreemiumProduct analytics for mobile and web
Direct alternativeCompare Hotjar vs Mixpanel → - 7
Amplitude
FreemiumDigital analytics platform
Direct alternativeCompare Hotjar vs Amplitude → - 8
FullStory
PaidDigital experience intelligence
Direct alternativeCompare Hotjar vs FullStory → - 9
Electric Twin
PaidGenerate instant consumer insights with AI-powered synthetic audiences.
Direct alternativeCompare Hotjar vs Electric Twin →
Side-by-side comparisons
In-depth comparison pages for Hotjar versus each alternative.
Still considering Hotjar?
See the full review, pricing breakdown, and community feedback before you decide.