Heatmaps and session recordings
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Easy to use
Biggest con
Limited analytics
TL;DR - Hotjar
- Behavior analytics tool with heatmaps, session recordings, and user feedback surveys.
- Visualizes clicks, scrolls, and mouse movements to understand how visitors interact with pages.
- Free plan with 35 daily sessions and Plus at 39 dollars per month for more recordings.
What is Hotjar?
Available on: Web
Pros & Cons
Pros
- Easy to use
- Visual heatmaps
- User feedback
Cons
- Limited analytics
- Can slow site
Ratings Across the Web
Hotjar holds an aggregate rating of 4.5 out of 5 from 878 reviews across G2 and Capterra, last checked March 18, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
15-day Free TrialPricing checked Aug 22, 2026
Basic
Free
- 35 sessions/day
- 20 survey responses/month
- 5 user interviews/month
Plus
$39/month
- 100 daily sessions
- 250 survey responses
- 15 user interviews
Business
$99/month
- 500 daily sessions
- 500 survey responses
- 30 user interviews
- Funnels
Is Hotjar worth the price?
Hotjar (now Contentsquare) offers solid heatmaps and recordings but pricing got complicated after the merger.
The free plan is generous at 200K sessions/mo, but Growth at $49/mo is steep when Microsoft Clarity offers unlimited sessions free.
Hidden Costs & Gotchas
Three separate products (Observe, Ask, Engage) each billed independently
Growth plan sessions start at just 7,000/mo despite paying $49/mo, confusing jump from 200K free sessions
Invoice billing costs $118/year more than credit card payment ($588 vs $470 annually)
Pro and Enterprise pricing is completely opaque, contact sales only
Data retained for only 365 days with no paid extension option
No option to buy additional SMS credits, hit the cap and recordings stop
How Hotjar Compares to Competitors
Microsoft Clarity is completely free with unlimited heatmaps and session recordings, hard to beat on value. FullStory offers deeper product analytics but starts at custom enterprise pricing. Amplitude focuses on product analytics with a generous free tier (50K MTUs). Hotjar wins on survey/feedback tools (Ask product) but loses on value for pure heatmaps/recordings.
How Hotjar's pricing compares
At $39/mo, Hotjar is mid-range of its 5 direct competitors ($25 to $299/mo across the set).
Entry paid plan, monthly. Pricing checked Aug 22, 2026.
Reviews
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Across 878 verified user reviews on Capterra, G2
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Best Hotjar Alternatives
Top alternatives based on features, pricing, and user needs.
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Optimize your website with heatmaps, recordings, surveys, and A/B testing to understand user behavior.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Hotjar FAQ
How does Hotjar help improve website user experience?
Which teams would benefit most from using Hotjar?
How does Hotjar compare to Microsoft Clarity?
What kind of limitations should users be aware of when using Hotjar?
Does Hotjar include a free tier for users?
Can Hotjar help identify where users abandon a process on a website?
Source: hotjar.com