The Bottom Line
- Price
- From $39/mo (free plan available). Compare plans
Key facts
- Behavior analytics tool with heatmaps, session recordings, and user feedback surveys.
- Visualizes clicks, scrolls, and mouse movements to understand how visitors interact with pages.
- Free plan with 35 daily sessions and Plus at 39 dollars per month for more recordings.
Pros
- Easy to use
- Visual heatmaps
- User feedback
Cons
- Limited analytics
- Can slow site
What is Hotjar?
Available on: Web
Ratings Across the Web
Hotjar holds an aggregate rating of 3.8 out of 5 from 948 reviews across G2, Trustpilot, Capterra and SourceForge, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Heatmaps
- Session recordings
- Surveys
- Feedback widgets
- Funnels
- Form analytics
Pricing Plans
15-day Free TrialPricing checked Oct 3, 2026
| Plan | Price | Details |
|---|---|---|
| Basic | $0 |
|
| Plus | $39/month |
|
| Business | $99/month |
+1 more Show less
|
Is Hotjar worth the price?
Hotjar (now Contentsquare) offers solid heatmaps and recordings but pricing got complicated after the merger.
Hidden Costs & Gotchas
Three separate products (Observe, Ask, Engage) each billed independently
Pro and Enterprise pricing is completely opaque, contact sales only
Data retained for only 365 days with no paid extension option
No option to buy additional SMS credits, hit the cap and recordings stop
How Hotjar's pricing compares
At $39/mo, billing unit not specified, Hotjar is mid-range of its 5 comparable direct competitors ($25 to $299/mo across the set).
Entry paid plan, monthly. Pricing checked Oct 3, 2026.
Reviews
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Across 948 verified user reviews on Capterra, G2, Trustpilot
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Best Hotjar Alternatives
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Hotjar FAQ
How does Hotjar help improve website user experience?
Which teams would benefit most from using Hotjar?
How does Hotjar compare to Microsoft Clarity?
What kind of limitations should users be aware of when using Hotjar?
Does Hotjar include a free tier for users?
Can Hotjar help identify where users abandon a process on a website?
Source: hotjar.com