Hotjar

Name: Hotjar
Brand: Hotjar
Price: 39 USD
Rating: 4.5 (878 reviews)

Claim this tool Editor reviewed

Heatmaps and session recordings

Heatmaps Analytics UI/UX Design Survey Tools

Visit Website

4.5(878 across the web)

FreemiumVisit Website

Reviews onG2Capterra

878 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Easy to use

Biggest con

Limited analytics

TL;DR - Hotjar

Behavior analytics tool with heatmaps, session recordings, and user feedback surveys.
Visualizes clicks, scrolls, and mouse movements to understand how visitors interact with pages.
Free plan with 35 daily sessions and Plus at 39 dollars per month for more recordings.

Pricing: Free plan available

Best for: Growing teams

4.5/5 across review platforms

What is Hotjar?

Editorial review

Hotjar shows how visitors actually use your website. Heatmaps visualize where users click, move, and scroll. Session recordings replay individual visits. Surveys and feedback widgets collect user opinions. Funnels identify where users drop off. See your site through your users' eyes.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcehotjar.com ↗

Pros & Cons

Pros

Easy to use
Visual heatmaps
User feedback

Cons

Limited analytics
Can slow site

Ratings Across the Web

4.5(878 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

HeatmapsSession recordingsSurveysFeedback widgetsFunnelsForm analytics

Pricing Plans

15-day Free Trial

Pricing checked Jul 13, 2026

Basic

Free

35 sessions/day
20 survey responses/month
5 user interviews/month

Plus

$39/month

100 daily sessions
250 survey responses
15 user interviews

Business

$99/month

500 daily sessions
500 survey responses
30 user interviews
Funnels

Calculate your cost View full pricing

How Hotjar's pricing compares

At $39/mo, Hotjar is mid-range of its 5 direct competitors ($25 to $299/mo across the set).

Mouseflow

$25

Crazy Egg

$29

Hotjar

$39

Smartlook

$55

LogRocket

$69

VWO

$299

Entry paid plan, monthly. Pricing checked Jul 13, 2026.

Reviews

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4.5/5

Across 878 verified user reviews on Capterra, G2

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Best Hotjar Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

LogRocketFreemium

Session replay & error tracking

4.7

SmartlookFreemium

Session recordings and behavior analytics

4.6

MouseflowFreemium

Session replay and behavior analytics

4.6

FullStoryPaid

Digital experience intelligence

4.5

VWOPaid

Experimentation and conversion optimization

4.4

Microsoft ClarityFree

Free heatmaps and session recordings

4.6

Crazy EggFreemium

Optimize your website with heatmaps, recordings, surveys, and A/B testing to understand user behavior.

4.3

See all heatmaps tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Hotjar alternatives7+ tools ranked, pricing + verdict per pick Hotjar vs LogRocketHead-to-head: features, pricing, who wins Hotjar vs SmartlookHead-to-head: features, pricing, who wins Hotjar vs MouseflowHead-to-head: features, pricing, who wins

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Hotjar FAQ

How does Hotjar help improve website user experience?

Hotjar helps improve user experience by visualizing how visitors interact with a website through heatmaps, which show clicks, movement, and scroll behavior. It also offers session recordings to replay individual visits and surveys to collect direct user opinions, providing comprehensive insights into user behavior.

Which teams would benefit most from using Hotjar?

Teams focused on UI/UX design, product management, and marketing would benefit most from Hotjar. Its features like heatmaps and session recordings provide valuable data for understanding user behavior and identifying areas for website improvement.

How does Hotjar compare to Microsoft Clarity?

Hotjar offers heatmaps and session recordings similar to Microsoft Clarity, but it also includes survey tools and feedback widgets to directly collect user opinions. This allows for a more comprehensive understanding of user behavior and sentiment.

What kind of limitations should users be aware of when using Hotjar?

Users should be aware that Hotjar has limited analytics capabilities compared to dedicated analytics platforms. Additionally, implementing Hotjar on a website can potentially slow down site performance.

Does Hotjar include a free tier for users?

Yes, Hotjar is available on a free tier, allowing users to access basic features. Paid plans are offered for those requiring more extensive usage and additional features.

Can Hotjar help identify where users abandon a process on a website?

Yes, Hotjar can help identify where users drop off during a process by utilizing its funnels feature. This allows users to pinpoint specific stages where visitors abandon their journey on the website.

Source: hotjar.com

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