TL;DR - Hotjar
- Know what visitors do on your site
- Heatmaps show where people click and scroll
- Session recordings replay actual user visits
Pricing: Free plan available
Best for: Growing teams
Score: 84/100
Pricing Plans
15-day free trialFree
Free
Basic analytics
- 200K sessions/mo
- Session replay
- Unlimited heatmaps
Most Popular
Growth
$49/month
From 7K sessions
- Sense AI
- 13 months data
- Advanced filters
Pro
Custom
1M+ sessions
- Revenue metrics
- Multi-session replay
- Custom volume
Enterprise
Custom
Large scale
- Digital Experience Monitoring
- Unlimited projects
About Hotjar
Hotjar shows how users actually experience your site. Heatmaps reveal where clicks happen, recordings show user sessions, and surveys ask users directly.
The visualization is intuitive. Recordings find usability issues. The combination reveals user behavior.
Product teams wanting to understand user behavior beyond analytics choose Hotjar for qualitative user insight.
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Hotjar FAQ
Yes, Hotjar's Basic plan is free forever with 35 daily sessions. Paid plans start at $32/month (Plus) for more sessions and features like filtering and data exports.
Hotjar Plus costs $32/month (100 daily sessions), Business starts at $80/month (500 sessions), and Scale has custom pricing. Annual billing provides discounts.
Hotjar records session replays, heatmaps (clicks, scrolls, moves), feedback widgets, and surveys. It helps you understand how users actually interact with your website.
Yes, heatmaps visualize where users click, scroll, and move their mouse. They reveal which elements get attention, where users stop scrolling, and areas of confusion.
Session recordings replay individual user visits showing every click, scroll, and interaction. You can see exactly what users do, where they struggle, and where they drop off.
Hotjar is designed to be lightweight with minimal performance impact. The script loads asynchronously and is optimized for speed. Most sites see negligible impact.
Hotjar is simpler and more affordable for basic needs. FullStory offers more advanced search, analytics, and enterprise features. Hotjar is great for startups; FullStory for larger companies.