10 Best Survey Tools Tools in 2026

Qualtrics is an Experience Management (XM) platform that helps organizations understand and improve experiences across four core areas: Customer Experience (CX), Employee Experience (EX), Product Experience (PX), and Brand Experience (BX). It leverages AI to analyze feedback and data, providing actionable insights to prevent customer churn, enhance employee engagement, design products people love, and accelerate market growth. The platform offers specialized suites for Customer Experience Intelligence to turn CX into a revenue driver, Employee Experience software to engage teams and improve manager effectiveness, and Strategy & Research software to design breakthrough products and increase market share. Qualtrics serves over 20,000 customers in more than 100 countries, analyzing billions of conversations and supporting millions of frontline users. It's designed for businesses looking to modernize how they listen to feedback, analyze data, and resolve pain points across their operations.

Remesh is an AI-powered hybrid insights platform designed to facilitate deep human understanding for smarter decision-making. It enables users to conduct live digital focus groups, conversational surveys, and in-depth video interviews at scale, eliminating delays and guesswork. The platform allows participants to respond and vote on each other's answers, surfacing ideas that resonate most with unique metrics like Percent Agree Scores, providing real-time clarity. Remesh automates the analysis of responses, generating summaries, comparing segments, and uncovering key themes in seconds, significantly reducing manual effort. It supports global insights with built-in translation across 35+ languages and offers flexible support options, from solo research to fully managed services. The platform offers three engagement modes: Live (up to 1,000 participants for real-time probing), Flex (up to 5,000 participants for asynchronous, self-paced interactions), and Video (for 1:1 or group video interviews). It's suitable for market research, employee research, and various stages of product development and marketing.

Typeform revolutionized online forms by introducing a one-question-at-a-time interface that feels more like a conversation than a survey. Founded in Barcelona in 2012, it has become the go-to choice for brands that prioritize user experience in their data collection. The platform excels at creating engaging forms, surveys, quizzes, and even interactive landing pages. With conditional logic, you can create personalized paths through your forms, and the built-in analytics help you understand where respondents drop off. Typeform integrates with over 500 apps including Zapier, Slack, HubSpot, and Google Sheets, making it easy to automate workflows triggered by form submissions.

JotForm is one of the oldest and most feature-rich form builders on the market, founded in 2006. With over 25 million users, it offers an extensive library of 10,000+ templates for every use case imaginable - from simple contact forms to complex medical intake forms. JotForm stands out with its drag-and-drop builder, advanced form widgets, and native integrations with payment processors, CRMs, and cloud storage. The platform also offers JotForm Tables (a database-like view of submissions), JotForm PDF Editor for creating fillable PDFs, and JotForm Sign for e-signatures. For healthcare organizations, JotForm offers HIPAA-compliant plans with BAA agreements.

SurveyMonkey is the world's most popular survey platform for gathering feedback. Pre-built templates and question banks get surveys started fast. Analyze results with built-in charts and statistical tools. Target specific audiences with SurveyMonkey Audience. Enterprise features include collaboration, compliance, and integrations. The survey tool that pioneered online feedback collection.

Culture Amp helps organizations understand and improve how employees experience work. Engagement surveys, performance management, and analytics—data that makes workplace culture actionable. Science-backed surveys measure what matters. Benchmarks compare against similar organizations. Action planning connects insight to improvement. HR teams wanting to improve engagement with data rather than intuition choose Culture Amp for employee experience insights.

Hotjar shows how visitors actually use your website. Heatmaps visualize where users click, move, and scroll. Session recordings replay individual visits. Surveys and feedback widgets collect user opinions. Funnels identify where users drop off. See your site through your users' eyes.

Tally is a form builder that works like a document editor, making form creation feel as natural as typing in Notion. What sets Tally apart is its genuinely generous free tier - unlimited forms AND unlimited submissions at no cost, which is unheard of in the form builder space. Created by a small team in Belgium, Tally has gained a cult following among startups and indie hackers who appreciate its simplicity and value. The editor uses a block-based approach where you can mix form fields, text, images, and even embed videos. Tally supports conditional logic, calculations, payment collection (via Stripe), and integrates with popular tools like Notion, Airtable, Google Sheets, and Zapier.

Paperform is a form builder that creates forms as beautiful as landing pages. Rich content blocks mix forms with images, video, and text. Conditional logic creates personalized experiences. Accept payments, bookings, and signatures. Integrations automate workflows with 3,000+ apps. Forms that look so good, people actually want to fill them out.

Google Forms is a free, no-frills form builder that's part of Google Workspace (formerly G Suite). It's the go-to choice for educators, small teams, and anyone who needs simple surveys or quizzes without the complexity of dedicated form tools. The killer feature is seamless integration with Google Sheets - responses automatically populate a spreadsheet in real-time. Google Forms supports multiple question types, image uploads, quiz scoring with automatic grading, and basic conditional logic. While it lacks the visual polish and advanced features of Typeform or JotForm, its simplicity and zero cost make it ideal for internal surveys, classroom quizzes, and quick data collection.