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Survey creation and feedback collection

88 tools evaluated · 10 top picks · Updated June 2026

Key Takeaways
  • Google Forms is our #1 pick for survey tools in 2026.
  • We analyzed 88 survey tools to create this ranking.
  • 8 tools offer free plans, perfect for getting started.

Survey tools split between general-purpose (SurveyMonkey, Google Forms, Typeform) and specialized — NPS/CSAT (Delighted, Wootric), customer research (Maze, Lookback), and academic (Qualtrics). The right pick depends on whether you're measuring satisfaction, gathering insights, or just collecting data.

7 top survey tools compared

Starting price, average user rating, and our pick for each category.

ToolOur takeStarting priceRating
Google Forms logo
Google Forms
Best overallFree4.7
SurveyMonkey logo
SurveyMonkey
Solid pickFree + paid4.5
Doodle logo
Doodle
Solid pickFree + paid4.5
AskNicely logo
AskNicely
Solid pickContact sales4.7
WorkTango logo
WorkTango
Highest ratedContact sales4.8
Typeform logo
Typeform
Solid pickFree + paid4.6
QuestionPro logo
QuestionPro
Solid pickFree + paid4.6

How the Top Survey Tools Tools Compare

The survey tools category is highly competitive in 2026, with Google Forms and SurveyMonkey both ranking among the top choices on Toolradar's assessment, followed closely by Doodle. The tight competition reflects how mature this market has become.

Pricing varies significantly among the top picks: Google Forms (free), SurveyMonkey (freemium (free tier available)), Doodle (freemium (free tier available)) offer free access, while AskNicely requires a paid subscription. Teams on a budget should start with Google Forms, which delivers strong value despite its free tier.

Computed from live tool ratings, review counts, and editorial scores.Editorial policy
01
Google Forms logo

Effortless surveys and quizzes that sync with Google Sheets

Free4.7/511,277 ratings

Google Forms is a free, no-frills form builder that's part of Google Workspace (formerly G Suite). It's the go-to choice for educators, small teams, and anyone who needs simple surveys or quizzes without the complexity of dedicated form tools. The killer feature is seamless integration with Google Sheets - responses automatically populate a spreadsheet in real-time. Google Forms supports multiple question types, image uploads, quiz scoring with automatic grading, and basic conditional logic. While it lacks the visual polish and advanced features of Typeform or JotForm, its simplicity and zero cost make it ideal for internal surveys, classroom quizzes, and quick data collection.

02
SurveyMonkey logo

Gather feedback faster with pre-built templates and powerful analysis

Freemium4.5/524,337 ratings

SurveyMonkey is the world's most popular survey platform for gathering feedback. Pre-built templates and question banks get surveys started fast. Analyze results with built-in charts and statistical tools. Target specific audiences with SurveyMonkey Audience. Enterprise features include collaboration, compliance, and integrations. The survey tool that pioneered online feedback collection.

03
Doodle logo

Effortlessly schedule meetings by polling group availability

Freemium4.5/53,916 ratings

Doodle is the simplest way to schedule meetings with groups. Create a poll with proposed times and let participants vote on availability. No back-and-forth emails trying to find a time that works. Integrates with Google Calendar, Outlook, and other calendars. Premium features include automatic time zone detection and calendar integration. Scheduling made simple for teams, clients, and groups of any size.

04
AskNicely logo

Unlock customer retention, revenue, and online reviews through real-time feedback and team empowerment.

Paid4.7/51,150 ratings

AskNicely is a customer experience software designed to help businesses collect, analyze, and act on customer feedback in real-time. It provides tools for creating engaging, conversational surveys across multiple channels (email, SMS, in-app, in-store) to gather qualitative insights efficiently. The platform aims to streamline feedback management, making CX data accessible and actionable for all team members, from executives to frontline staff. The software focuses on driving 'earned growth' by improving customer retention and generating referrals. It offers robust analytics, including AI-powered text analysis for sentiment and theme identification, and performance leaderboards to motivate teams. AskNicely integrates with existing CRMs and other tools, enabling automated follow-ups and workflow automation to close the loop with customers faster and ensure consistent service quality across multiple locations.

05
WorkTango logo

Engage, inspire, and retain your employees with a holistic employee experience platform.

Paid4.8/51,537 ratings

WorkTango is an employee experience platform designed to help organizations engage, inspire, and retain their workforce. It offers two core components: Employee Surveys & Insights and Recognition & Rewards, which can be used individually or as a bundled solution. The platform provides tools for continuous employee listening across the entire employee lifecycle, allowing companies to measure engagement, gather feedback through unlimited surveys, and gain insights into employee sentiment with robust dashboards and AI-powered comment summaries. Beyond insights, WorkTango enables organizations to amplify and incentivize desired behaviors and values through a scalable and automated recognition and rewards program. This includes peer-to-peer social recognition, automated milestone celebrations, and a wide range of reward choices. The platform aims to improve employee experience by fostering open communication, providing actionable data for leaders, and building a culture of celebration, ultimately leading to improved performance outcomes and employee engagement.

06
Typeform logo

Engaging conversational forms that boost response rates

Freemium4.6/51,900 ratings

Typeform revolutionized online forms by introducing a one-question-at-a-time interface that feels more like a conversation than a survey. Founded in Barcelona in 2012, it has become the go-to choice for brands that prioritize user experience in their data collection. The platform excels at creating engaging forms, surveys, quizzes, and even interactive landing pages. With conditional logic, you can create personalized paths through your forms, and the built-in analytics help you understand where respondents drop off. Typeform integrates with over 500 apps including Zapier, Slack, HubSpot, and Google Sheets, making it easy to automate workflows triggered by form submissions.

07
QuestionPro logo

Design, send, and analyze online surveys and manage experiences with AI-powered tools.

Freemium4.6/51,591 ratings

QuestionPro offers a comprehensive suite of online survey software and tools designed for individuals, market research professionals, and enterprises. It enables users to easily design, distribute, and analyze various types of surveys, including market research, customer experience (CX), and employee experience (EX) surveys. The platform leverages AI to help users build surveys quickly and provides advanced analytics for deeper insights. The product caters to a wide range of industries such as gaming, automotive, education, healthcare, and financial services. It provides specialized tools for managing Voice of Customer (VoC) programs, sentiment analysis, journey management, and 360-degree feedback for employees. With robust security features and compliance certifications like GDPR and HIPAA, QuestionPro ensures data privacy and reliability for its global user base.

08
Slido logo

Audience interaction made easy for engaging meetings, training, and events.

Freemium4.8/51,012 ratings

Slido is an audience interaction platform designed to make meetings, training sessions, and all-company gatherings more engaging and inclusive. It allows hosts to create live polls, Q&A sessions, quizzes, and surveys to capture participant views and foster real-time feedback. Participants can join easily without logins or downloads, asking questions anonymously or voting on topics they find important. The platform integrates seamlessly with popular tools like PowerPoint, Webex, Google Slides, Teams, and Zoom, enabling a smooth experience for both presenters and attendees. Slido provides valuable analytics to measure engagement, export results, and gain insights from interactions, helping to transform one-way presentations into dynamic conversations. It's ideal for anyone looking to increase participation, gather instant feedback, and ensure every voice is heard in virtual, hybrid, or in-person settings.

Slido UI screenshot
09
Sogolytics logo

Transform your business with a leading experience management platform for customers and employees.

Freemium4.7/5816 ratings

Sogolytics is a comprehensive Experience Management (XM) platform designed to help businesses understand and improve customer and employee satisfaction and loyalty. It offers a suite of specialized products: SogoCore for enterprise feedback management, SogoCX for customer experience management, SogoEX for employee experience management, and SogoSurvey for online survey creation. The platform leverages AI solutions and real-time analytics to turn feedback into actionable insights, enabling organizations to make data-backed decisions. Sogolytics is built for enterprises and individuals alike, providing tools for survey creation, data collection, advanced analytics, and reporting. It aims to provide enterprise-grade functionality without unnecessary complexity, offering customizable solutions that scale with business needs. The platform emphasizes ease of use, robust security, 24/7 customer support, and quick results, helping businesses go from feedback to clarity in minutes.

Sogolytics UI screenshot
10
Mentimeter logo

Interactive presentation software

Freemium4.6/5880 ratings

Mentimeter creates interactive presentations. Live polls, quizzes, and Q&A-presentations where audiences participate instead of just watch. The interaction is real-time. The engagement is measurable. The use cases span training to events. Presenters wanting audience engagement choose Mentimeter for interactive presentations.

Why these survey tools didn't make our top 10.

We evaluated 88 survey tools and these 20 ranked 11 through 30. They're solid options that fell short on one or two axes (review depth, pricing transparency, feature parity), but worth a look if the leaders don't fit your stack or budget.

VWO logo
VWO
Experimentation and conversion optimization
Quantum Workplace logo
Quantum Workplace
An all-in-one HR platform for engagement, performance, and development.
Hotjar logo
Hotjar
Heatmaps and session recordings
Nicereply logo
Nicereply
Collect immediate customer feedback with one-click surveys to improve customer experience and agent performance.
Microsoft Forms logo
Microsoft Forms
Create surveys and quizzes with Microsoft 365
Vevox logo
Vevox
Engage your audience with interactive polls, quizzes, and Q&A for unmissable sessions.
Ahaslides logo
Ahaslides
The all-in-one platform for interactive and engaging presentations.
Xref logo
Xref
Build better teams with automated reference, background, and engagement tools.
forms.app logo
forms.app
Build engaging online forms, surveys, quizzes, and even online stores in seconds.
Wufoo logo
Wufoo
Build simple, effective forms with drag-and-drop ease
Crowdpurr logo
Crowdpurr
Create interactive trivia, bingo, and polls for live, virtual, or hybrid events.
Survicate logo
Survicate
Capture, analyze, and act on customer feedback across every channel to drive business impact.
AidaForm logo
AidaForm
Build smart, beautiful, and high-converting online forms, surveys, quizzes, and more.
Simplesat logo
Simplesat
Capture, understand, and act on customer feedback to drive growth and improve service.
Reflektive logo
Reflektive
Scale constructive, ongoing conversations to boost employee engagement, productivity, and retention.
123FormBuilder logo
123FormBuilder
Build secure online forms and automate workflows with a no-code, drag & drop form builder.
Geekbot logo
Geekbot
Run asynchronous stand-ups, polls, and surveys directly within Slack and Microsoft Teams.
Zoho Forms logo
Zoho Forms
Create powerful online forms, collect data, and automate workflows with ease.
Pollfish logo
Pollfish
The all-in-one survey platform for instant market research and confident business decisions.
SkillSurvey logo
SkillSurvey
Hire confidently with responsible AI for skills verification and reference checking.

Browse all survey tools

88 tools
Google Forms logo
Google Forms
Effortless surveys and quizzes that sync with Google Sheets
free· Web
SurveyMonkey logo
SurveyMonkey
Gather feedback faster with pre-built templates and powerful analysis
freemium· Web
Doodle logo
Doodle
Effortlessly schedule meetings by polling group availability
freemium· Web
AskNicely logo
AskNicely
Unlock customer retention, revenue, and online reviews through real-time feedback and team empowerment.
paid· Web
WorkTango logo
WorkTango
Engage, inspire, and retain your employees with a holistic employee experience platform.
paid· Web
Typeform logo
Typeform
Engaging conversational forms that boost response rates
freemium· Web
QuestionPro logo
QuestionPro
Design, send, and analyze online surveys and manage experiences with AI-powered tools.
freemium· Web
Slido logo
Slido
Audience interaction made easy for engaging meetings, training, and events.
freemium· Web
Sogolytics logo
Sogolytics
Transform your business with a leading experience management platform for customers and employees.
freemium· Web
Mentimeter logo
Mentimeter
Interactive presentation software
freemium· Web
VWO logo
VWO
Experimentation and conversion optimization
paid· Web
Quantum Workplace logo
Quantum Workplace
An all-in-one HR platform for engagement, performance, and development.
paid· Web
Hotjar logo
Hotjar
Heatmaps and session recordings
freemium· Web
Nicereply logo
Nicereply
Collect immediate customer feedback with one-click surveys to improve customer experience and agent performance.
paid· Web
Microsoft Forms logo
Microsoft Forms
Create surveys and quizzes with Microsoft 365
freemium· Web
Vevox logo
Vevox
Engage your audience with interactive polls, quizzes, and Q&A for unmissable sessions.
freemium· Web
Ahaslides logo
Ahaslides
The all-in-one platform for interactive and engaging presentations.
freemium· Web
Xref logo
Xref
Build better teams with automated reference, background, and engagement tools.
paid· Web
forms.app logo
forms.app
Build engaging online forms, surveys, quizzes, and even online stores in seconds.
freemium· Web
Wufoo logo
Wufoo
Build simple, effective forms with drag-and-drop ease
freemium· Web
Crowdpurr logo
Crowdpurr
Create interactive trivia, bingo, and polls for live, virtual, or hybrid events.
freemium· Web
Survicate logo
Survicate
Capture, analyze, and act on customer feedback across every channel to drive business impact.
freemium· Web
AidaForm logo
AidaForm
Build smart, beautiful, and high-converting online forms, surveys, quizzes, and more.
freemium· Web
Simplesat logo
Simplesat
Capture, understand, and act on customer feedback to drive growth and improve service.
paid· Web
Reflektive logo
Reflektive
Scale constructive, ongoing conversations to boost employee engagement, productivity, and retention.
paid· Web
123FormBuilder logo
123FormBuilder
Build secure online forms and automate workflows with a no-code, drag & drop form builder.
freemium· Web
Geekbot logo
Geekbot
Run asynchronous stand-ups, polls, and surveys directly within Slack and Microsoft Teams.
freemium· Web
Zoho Forms logo
Zoho Forms
Create powerful online forms, collect data, and automate workflows with ease.
free· Web
Pollfish logo
Pollfish
The all-in-one survey platform for instant market research and confident business decisions.
freemium· Web
SkillSurvey logo
SkillSurvey
Hire confidently with responsible AI for skills verification and reference checking.
paid· Web
Applauz logo
Applauz
Build a culture of appreciation and drive results with an all-in-one employee recognition and rewards platform.
paid· Web, iOS, Android
Wynter logo
Wynter
On-demand B2B market research platform for rapid insights from verified target buyers.
paid· Web
dscout logo
dscout
The all-in-one AI-powered UX research platform for teams to gather insights confidently.
paid· Web, iOS, Android
Poll Everywhere logo
Poll Everywhere
Engage your audience with real-time interactive polls, Q&A, and competitions.
freemium· Web
Culture Amp logo
Culture Amp
Employee experience and engagement platform
paid· Web
Userlytics logo
Userlytics
Test ideas, validate designs, and uncover friction points with global panel access and expert support.
paid· Web
OpinionStage logo
OpinionStage
Create interactive quizzes, surveys, and forms to boost engagement, generate leads, and gather insights.
freemium· Web
Lyssna logo
Lyssna
Validate products with users, recruit participants, and gather feedback to shape products users love.
freemium· Web
Delighted logo
Delighted
Gather actionable customer feedback simply
freemium· Web, iOS, Android
Involve Me logo
Involve Me
Create engaging quizzes, calculators, surveys, and forms
freemium· Web
GetFeedback logo
GetFeedback
Quickly pivot based on customer feedback to drive more value and build better experiences.
paid· Web
SurveySparrow logo
SurveySparrow
AI-powered customer feedback platform to turn customer voice into business growth and actionable insights.
freemium· Web
Sprig logo
Sprig
In-product user research platform
paid· Web, iOS, Android
UXtweak logo
UXtweak
All-in-one UX research platform for optimizing websites and applications.
freemium
Retently logo
Retently
Collect and act on customer feedback to drive growth and improve customer experience.
paid· Web
Formsite logo
Formsite
Easily create professional online forms, surveys, and workflows with a drag & drop builder.
freemium· Web
SurveyPlanet logo
SurveyPlanet
Create, share, and analyze surveys with unlimited questions and responses.
freemium· Web
Sleekplan logo
Sleekplan
The all-in-one platform for collecting user feedback, managing roadmaps, and sharing product updates.
freemium· Web
Qualaroo logo
Qualaroo
Gather real-time customer and user feedback with targeted, in-app and website surveys.
freemium· Web
Tripetto logo
Tripetto
Engaging conversational forms that boost survey completion
freemium· Web
Formly 2.0 logo
Formly 2.0
Create interactive forms, surveys, and quizzes with no coding required.
freemium· Web
Youform logo
Youform
Create unlimited forms, surveys, and quizzes with advanced logic and integrations, for free.
freemium· Web
UserZoom logo
UserZoom
Fuel innovation and drive business growth with comprehensive UX insights throughout the product development lifecycle.
paid· Web
Hellonext logo
Hellonext
The unified platform to capture, analyze, and act on customer feedback for modern product teams.
freemium· Web
Optimal Workshop logo
Optimal Workshop
Validate concepts, optimize user flows, and recruit participants for UX research.
paid· Web
Interact logo
Interact
Generate leads, recommend products, and increase engagement with high-converting quizzes.
paid· Web
Screeb logo
Screeb
All-in-one platform for user insights, feedback, engagement, and onboarding.
freemium· Web
Howuku logo
Howuku
All-in-one website analytics and optimization platform for understanding user behavior.
freemium
Refiner logo
Refiner
Get spot-on insights from your users with perfectly timed in-app surveys for web and mobile apps.
freemium· Web, iOS, Android
Ovation logo
Ovation
Frictionless guest feedback, streamlined recovery, and operational insights for restaurants.
paid· Web

Showing the top 60 of 88. Filter to narrow down.

In-depth: why these tools made the cut

SurveyMonkey logo

SurveyMonkey is the most-recognized survey brand and the rational default for general-purpose surveys, internal research, and customer feedback at SMB and mid-market scale. The platform handles the majority of survey needs without specialized tools.

For advanced research methodologies (conjoint, MaxDiff, complex branching), Qualtrics is more capable. For simple forms, Google Forms is free.

How to choose survey tools software

  1. Identify primary use case

    Customer feedback (NPS, CSAT): Delighted, Wootric. Market research surveys: SurveyMonkey, Qualtrics. Quick polls/forms: Typeform, Google Forms. User research interviews: Maze, Lookback. Each lane has different specialized features.

  2. Audit response volume cost

    Most platforms price by responses/month. Heavy users at SMB-friendly tools (Typeform) often migrate to Survey Monkey or Qualtrics for cost reasons at scale.

  3. Plan for analysis depth

    Surveys without good analysis are wasted. Tools with strong reporting (Qualtrics, SurveyMonkey Genius) outweigh tools that just collect responses. Pair simple collection tools with separate analysis if needed.

Honorable mentions

Tools that didn't crack the headline list but deserve a look depending on what you optimize for.

  • Typeform logo
    TypeformBest for conversion-friendly surveys

    Typeform's one-question-at-a-time UX consistently lifts completion rates over traditional surveys. Best for customer-facing surveys; overkill for internal.

Best Survey Tools for

How we ranked these survey tools tools

We rank by real-world signal: verified user ratings aggregated from G2, Capterra, and our own community, the volume and recency of media coverage, and hands-on editorial review for the tools we cover in depth. Pricing is re-checked and the ranking refreshed monthly. We do not sell placement in this list.

Tools reviewed
88
With free tier
65%
Last updated
June 2026

Frequently Asked Questions

What is the best survey tool in 2026?

Based on our analysis of 88 survey tools, Google Forms ranks #1 on Toolradar's assessment. The runners-up are SurveyMonkey, Doodle, AskNicely. Our rankings are based on features, pricing, user reviews, and real-world testing across 88 products.

What are the top 3 survey tools?

The top 3 survey tools in 2026, ranked by Toolradar, are: 1) Google Forms, Effortless surveys and quizzes that sync with Google Sheets. 2) SurveyMonkey, Gather feedback faster with pre-built templates and powerful analysis. 3) Doodle, Effortlessly schedule meetings by polling group availability.

Are there free survey tools?

Yes: 8 out of our top 10 survey tools offer free or freemium plans. The top free options are Google Forms, SurveyMonkey, Doodle. Free plans typically include core features with usage limits.

How do I choose the right survey tool?

Start by defining your team size, budget, and must-have features. Google Forms is the top-rated option overall. For budget-conscious teams, Google Forms offers strong value. Compare all 88 options side-by-side on Toolradar, where we evaluate features, pricing, ease of use, and user reviews.

For survey vendors

Selling a survey product? Reach 550K+ buyers through Toolradar & Dupple.

Newsletter ads and directory listings: the same surfaces buyers use to shortlist. Max 2 sponsors per issue, done-for-you creative.