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Engaging conversational forms that boost response rates

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Reviews onG2Capterra
1900 reviews tracked

The Bottom Line

Entry price

From $28/mo (free plan available)

Biggest pro

Industry-leading design and UX

Biggest con

Expensive for high-volume use

TL;DR - Typeform

  • Conversational forms with one question at a time
  • 500+ integrations with business tools
  • Best-in-class design but premium pricing
Pricing: Free plan available
Best for: Growing teams
4.6/5 across review platforms

What is Typeform?

Editorial review
Typeform revolutionized online forms by introducing a one-question-at-a-time interface that feels more like a conversation than a survey. Founded in Barcelona in 2012, it has become the go-to choice for brands that prioritize user experience in their data collection. The platform excels at creating engaging forms, surveys, quizzes, and even interactive landing pages. With conditional logic, you can create personalized paths through your forms, and the built-in analytics help you understand where respondents drop off. Typeform integrates with over 500 apps including Zapier, Slack, HubSpot, and Google Sheets, making it easy to automate workflows triggered by form submissions.

Available on: Web

Pros & Cons

Pros

  • Industry-leading design and UX
  • Significantly higher completion rates
  • Intuitive drag-and-drop builder
  • Strong integration ecosystem
  • Excellent mobile experience

Cons

  • Expensive for high-volume use
  • Free plan very limited (10 responses)
  • No CAPTCHA on lower-tier plans
  • Learning curve for advanced logic

Ratings Across the Web

4.6(1,900 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Conversational one-question-at-a-time designLogic jumps and conditional branchingCustom branding and themes500+ integrations via ZapierBuilt-in analytics and insightsVideo and image questionsPayment collection (Stripe)Calculator and quiz modes

Pricing Plans

Free

Free

Very limited

  • 10 responses/month
  • 1 user
  • Unlimited forms
  • Basic question types
  • Typeform branding
Most Popular

Basic

$28/month (annual)

$39/month if billed monthly

  • 100 responses/month
  • 1 user
  • Unlimited typeforms
  • Basic conditional logic
  • All integrations
  • 1 GB file upload storage

Plus

$56/month (annual)

$79/month if billed monthly

  • 1,000 responses/month
  • 3 users
  • Remove Typeform branding
  • Custom subdomain
  • 2 GB file upload storage
  • Advanced design options

Business

$91/month (annual)

$129/month if billed monthly

  • 10,000 responses/month
  • 5 users
  • Drop-off tracking
  • Conversion tracking
  • Priority support
  • 4 GB file upload storage

Enterprise

Custom

Contact sales

  • Custom response limits
  • Unlimited users
  • SSO
  • HIPAA compliance
  • Data center selection
  • VIP support

How Typeform's pricing compares

At $2.33/mo, Typeform is the most affordable of its 6 direct competitors.

Entry paid plan, monthly.

Reviews

4.6/5

Across 1,900 verified user reviews on G2, Capterra

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Typeform FAQ

Is Typeform free to use?

Typeform offers a free plan with unlimited forms but only 10 responses per month. For most business uses, you'll need a paid plan starting at $29/month (Basic) which includes 100 responses.

What makes Typeform different from Google Forms?

Typeform's main differentiator is its conversational, one-question-at-a-time interface that creates a more engaging experience. Studies show Typeform achieves 2-3x higher completion rates. However, Google Forms is free and unlimited, while Typeform can get expensive at scale.

Can I accept payments with Typeform?

Yes, Typeform integrates with Stripe to accept payments directly within forms. This is available on Plus plans and above. You can sell products, collect donations, or take registrations with built-in payment processing.

Does Typeform integrate with my CRM?

Typeform integrates natively with major CRMs including HubSpot, Salesforce, and Pipedrive. Through Zapier, you can connect to virtually any CRM or business tool.

Source: typeform.com

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