Typeform

Beautiful forms and surveys

Lead Generation Survey Tools Form Builders

4.6(1,900 across the web)

What is Typeform?

Typeform (lead generation): Beautiful forms and surveys. Typeform revolutionized online forms by introducing a one-question-at-a-time interface that feels more like a conversation than a survey. Founded in Barcelona in 2012, it has become the go-to choice for brands that prioritize user experience in their data collection. Key capabilities: Conversational one-question-at-a-time design, Logic jumps and conditional branching, Custom branding and themes, 500+ integrations via Zapier, Built-in analytics and insights. Typeform ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare Typeform against Fillout, Formbricks, SurveyMonkey.

TL;DR - Typeform

Conversational forms with one question at a time
500+ integrations with business tools
Best-in-class design but premium pricing

Pricing: Free plan available

Best for: Growing teams

4.6/5 across review platforms

Pros & Cons

Pros

Industry-leading design and UX
Significantly higher completion rates
Intuitive drag-and-drop builder
Strong integration ecosystem
Excellent mobile experience

Cons

Expensive for high-volume use
Free plan very limited (10 responses)
No CAPTCHA on lower-tier plans
Learning curve for advanced logic

Ratings Across the Web

4.6(1,900 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Conversational one-question-at-a-time designLogic jumps and conditional branchingCustom branding and themes500+ integrations via ZapierBuilt-in analytics and insightsVideo and image questionsPayment collection (Stripe)Calculator and quiz modes

Pricing Plans

Free

Very limited

10 responses/month
1 user
Unlimited forms
Basic question types
Typeform branding

Basic

$28/month (annual)

$39/month if billed monthly

100 responses/month
1 user
Unlimited typeforms
Basic conditional logic
All integrations
1 GB file upload storage

Plus

$56/month (annual)

$79/month if billed monthly

1,000 responses/month
3 users
Remove Typeform branding
Custom subdomain
2 GB file upload storage
Advanced design options

Business

$91/month (annual)

$129/month if billed monthly

10,000 responses/month
5 users
Drop-off tracking
Conversion tracking
Priority support
4 GB file upload storage

Enterprise

Custom

Contact sales

Custom response limits
Unlimited users
SSO
HIPAA compliance
Data center selection
VIP support

View full pricing

About Typeform

LCLouis CorneloupUpdated Apr 23, 2026

Typeform revolutionized online forms by introducing a one-question-at-a-time interface that feels more like a conversation than a survey. Founded in Barcelona in 2012, it has become the go-to choice for brands that prioritize user experience in their data collection. The platform excels at creating engaging forms, surveys, quizzes, and even interactive landing pages. With conditional logic, you can create personalized paths through your forms, and the built-in analytics help you understand where respondents drop off. Typeform integrates with over 500 apps including Zapier, Slack, HubSpot, and Google Sheets, making it easy to automate workflows triggered by form submissions.

How we evaluate tools →Source: typeform.com

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Best Typeform Alternatives

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ReformFreemium

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Typeform FAQ

Is Typeform free to use?

Typeform offers a free plan with unlimited forms but only 10 responses per month. For most business uses, you'll need a paid plan starting at $29/month (Basic) which includes 100 responses.

What makes Typeform different from Google Forms?

Typeform's main differentiator is its conversational, one-question-at-a-time interface that creates a more engaging experience. Studies show Typeform achieves 2-3x higher completion rates. However, Google Forms is free and unlimited, while Typeform can get expensive at scale.

Can I accept payments with Typeform?

Yes, Typeform integrates with Stripe to accept payments directly within forms. This is available on Plus plans and above. You can sell products, collect donations, or take registrations with built-in payment processing.

Does Typeform integrate with my CRM?

Typeform integrates natively with major CRMs including HubSpot, Salesforce, and Pipedrive. Through Zapier, you can connect to virtually any CRM or business tool.

Source: typeform.com

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