Typeform

Name: Typeform
Brand: Typeform
Price: 28 USD
Rating: 4.6 (1900 reviews)

Claim this tool Editor reviewed

Engaging conversational forms that boost response rates

Form Builders Survey Tools Landing Pages Lead Generation

Visit Website

4.6(1,900 across the web)

FreemiumVisit Website

Reviews onG2Capterra

1900 reviews tracked

The Bottom Line

Entry price

From $28/mo (free plan available)

Biggest pro

Industry-leading design and UX

Biggest con

Expensive for high-volume use

TL;DR - Typeform

Conversational forms with one question at a time
500+ integrations with business tools
Best-in-class design but premium pricing

Pricing: Free plan available

Best for: Growing teams

4.6/5 across review platforms

What is Typeform?

Editorial review

Typeform revolutionized online forms by introducing a one-question-at-a-time interface that feels more like a conversation than a survey. Founded in Barcelona in 2012, it has become the go-to choice for brands that prioritize user experience in their data collection. The platform excels at creating engaging forms, surveys, quizzes, and even interactive landing pages. With conditional logic, you can create personalized paths through your forms, and the built-in analytics help you understand where respondents drop off. Typeform integrates with over 500 apps including Zapier, Slack, HubSpot, and Google Sheets, making it easy to automate workflows triggered by form submissions.

Available on: Web

LCLouis CorneloupUpdated Jul 20, 2026 · how we evaluateSourcetypeform.com ↗

Pros & Cons

Pros

Industry-leading design and UX
Significantly higher completion rates
Intuitive drag-and-drop builder
Strong integration ecosystem
Excellent mobile experience

Cons

Expensive for high-volume use
Free plan very limited (10 responses)
No CAPTCHA on lower-tier plans
Learning curve for advanced logic

Ratings Across the Web

4.6(1,900 reviews)

Typeform holds an aggregate rating of 4.6 out of 5 from 1,900 reviews across G2 and Capterra, last checked March 18, 2026.

What people say

“The lack of advanced organizational tools, such as drag-and-drop functionality for duplicating projects across folders, can slow down productivity.”via G2

“Not only does Typeform give me a fast level of customization and logic options, it also provides a modern and delightful experience for end users.”via Capterra

Ratings aggregated from independent review platforms. Learn more

Key Features

Conversational one-question-at-a-time designLogic jumps and conditional branchingCustom branding and themes500+ integrations via ZapierBuilt-in analytics and insightsVideo and image questionsPayment collection (Stripe)Calculator and quiz modes

Pricing Plans

Pricing checked Aug 19, 2026

Free

Very limited

10 responses/month
1 user
Unlimited forms
Basic question types
Typeform branding

Basic

$28/month (annual)

$39/month if billed monthly

100 responses/month
1 user
Unlimited typeforms
Basic conditional logic
All integrations
1 GB file upload storage

Plus

$56/month (annual)

$79/month if billed monthly

1,000 responses/month
3 users
Remove Typeform branding
Custom subdomain
2 GB file upload storage
Advanced design options

Business

$91/month (annual)

$129/month if billed monthly

10,000 responses/month
5 users
Drop-off tracking
Conversion tracking
Priority support
4 GB file upload storage

Enterprise

Custom

Contact sales

Custom response limits
Unlimited users
SSO
HIPAA compliance
Data center selection
VIP support

Calculate your cost View full pricing

Is Typeform worth the price?

50/100

Typeform creates beautiful, conversational forms but charges a premium for what competitors offer free or cheap.

The 10-response free tier is essentially unusable, and response limits on paid plans make per-response costs high.

Hidden Costs & Gotchas

Free plan is only 10 responses/month, down from 100 previously, essentially a trial

Basic plan at $28/mo gives only 100 responses, that is $0.28 per response

Removing Typeform branding requires Plus at $56/mo minimum

Logic jumps (conditional branching) are basic-only on the Basic plan, advanced logic needs Plus

Growth plans ($166-266/mo) are separate products, not upgrades of Business

File upload storage is capped per tier (1-4 GB)

How Typeform Compares to Competitors

Google Forms is completely free with unlimited responses but basic design. Tally offers unlimited responses on its free plan with a Typeform-like experience. Jotform offers 100 responses free with 5 forms.

At $28/mo for 100 responses, Typeform is the most expensive option per response, you are paying purely for the design experience and conversion rates.

How Typeform's pricing compares

At $2.33/mo, Typeform is the most affordable of its 6 direct competitors.

Typeform

$2.33

$20

$35

$39

$65

$83

$420

Entry paid plan, monthly. Pricing checked Aug 19, 2026.

Reviews

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4.6/5

Across 1,900 verified user reviews on G2, Capterra

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Best Typeform Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Google FormsFree

Effortless surveys and quizzes that sync with Google Sheets

4.7

SurveyMonkeyFreemium

Gather feedback faster with pre-built templates and powerful analysis

4.5

JotformFreemium

Build any form with 10,000+ templates and advanced features

4.7

FormstackPaid

Build enterprise forms that automate workflows and ensure compliance

4.5

PaperformPaid

Build beautiful, interactive forms that convert and integrate

4.7

QualtricsPaid

The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.

4.4

TallyFreemium

Create forms as easily as editing a document

PogoPaid

Verified behavioral data for audience insights

1.3

See all form builders tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Typeform alternatives8+ tools ranked, pricing + verdict per pick Typeform vs Google FormsHead-to-head: features, pricing, who wins Typeform vs SurveyMonkeyHead-to-head: features, pricing, who wins Typeform vs JotformHead-to-head: features, pricing, who wins

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Typeform FAQ

How does Typeform enhance lead generation efforts?

Typeform helps with lead generation by providing engaging conversational forms, surveys, quizzes, and interactive landing pages. Its design focuses on user experience, which can lead to higher completion rates for data collection.

How does Typeform compare to Google Forms in terms of user experience?

Typeform distinguishes itself from tools like Google Forms by offering a one-question-at-a-time interface that simulates a conversation. This approach is designed to provide a more engaging user experience and typically results in significantly higher completion rates.

What kind of user or team benefits most from Typeform?

Teams and brands that prioritize user experience in their data collection will find Typeform most beneficial. Its design-centric approach and conversational interface are ideal for engaging respondents in surveys, quizzes, and forms.

What are the primary limitations of using Typeform for extensive data collection?

Typeform can be expensive for high-volume use, and its free plan is quite limited, allowing only 10 responses. Additionally, CAPTCHA functionality is not included on lower-tier paid plans, and there can be a learning curve for setting up advanced conditional logic.

How is Typeform priced?

Typeform is available on a free tier, which offers basic functionality. For users requiring more extensive usage and advanced features, paid plans are available to accommodate their needs.

Can Typeform integrate with other business applications?

Yes, Typeform integrates with over 500 applications, including popular tools like Zapier, Slack, HubSpot, and Google Sheets. This extensive integration ecosystem allows users to automate workflows triggered by form submissions.

How does Typeform support personalized respondent experiences?

Typeform supports personalized respondent experiences through its conditional logic feature. This allows creators to build customized paths within their forms, adapting the questions based on previous answers from the respondent.

Source: typeform.com

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