Qualtrics

Name: Qualtrics
Brand: Qualtrics
Price: 420 USD
Rating: 4.4 (16 reviews)

Unclaimed Editor reviewed

The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.

Analytics Survey Tools Customer Feedback AI Assistants

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4.4(16 across the web)

PaidVisit Website

Reviews onPeerSpot

16 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Enterprise survey platform

Biggest con

Very expensive

TL;DR - Qualtrics

All-in-one Experience Management (XM) platform.
Uses AI to analyze customer and employee feedback for actionable insights.
Offers solutions for Customer, Employee, Product, and Brand Experience.

Pricing: Paid only

Best for: Enterprises & pros

4.4/5 across review platforms

What is Qualtrics?

Editorial review

Qualtrics is an Experience Management (XM) platform that helps organizations understand and improve experiences across four core areas: Customer Experience (CX), Employee Experience (EX), Product Experience (PX), and Brand Experience (BX). It leverages AI to analyze feedback and data, providing actionable insights to prevent customer churn, enhance employee engagement, design products people love, and accelerate market growth. The platform offers specialized suites for Customer Experience Intelligence to turn CX into a revenue driver, Employee Experience software to engage teams and improve manager effectiveness, and Strategy & Research software to design breakthrough products and increase market share. Qualtrics serves over 20,000 customers in more than 100 countries, analyzing billions of conversations and supporting millions of frontline users. It's designed for businesses looking to modernize how they listen to feedback, analyze data, and resolve pain points across their operations.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcequaltrics.com ↗

Pros & Cons

Pros

Enterprise survey platform
Experience management
Good analytics
Research tools
Compliance

Cons

Very expensive
Complex platform
Learning curve
Enterprise sales
Overkill for simple surveys

Ratings Across the Web

4.4(16 reviews)

PeerSpot16 reviews

4.4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Experience managementSurvey platformCustomer feedbackEmployee engagementBrand trackingAI analytics

Pricing Plans

Pricing checked May 28, 2026

Free

500 total responses
1 user
Basic features

Research Core

$420/month

1000 responses
Unlimited users
23+ question types
Advanced analytics

Enterprise

Custom

Custom responses
Full platform
Dedicated support
Advanced features

Calculate your cost View full pricing

How Qualtrics's pricing compares

At $420/mo, Qualtrics is the most premium of its 3 direct competitors.

Typeform

$2.33

SurveyMonkey

$35

Alchemer

$55

Qualtrics

$420

Entry paid plan, monthly. Pricing checked May 28, 2026.

Reviews

4.4/5

Across 16 verified user reviews on PeerSpot

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Best Qualtrics Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Google FormsFree

Effortless surveys and quizzes that sync with Google Sheets

4.7

SurveyMonkeyFreemium

Gather feedback faster with pre-built templates and powerful analysis

4.5

TypeformFreemium

Engaging conversational forms that boost response rates

4.6

Microsoft FormsFreemium

Create surveys and quizzes with Microsoft 365

4.5

MedalliaPaid

Experience management platform

4.5

AlchemerFreemium

Turn answers into outcomes with a powerful feedback machine.

3.3

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Qualtrics FAQ

What is Qualtrics?

Qualtrics is the world leading Experience Management (XM) platform that helps organizations understand and improve customer and employee experiences. It serves 20,000 customers in 100+ countries with 2 billion conversations analyzed.

What products does Qualtrics offer?

Qualtrics offers three main product suites: Customer Experience for optimizing digital and physical touchpoints, Employee Experience for team engagement and manager effectiveness, and Strategy and Research for designing customer-loved offerings.

Does Qualtrics use AI?

Yes, Qualtrics incorporates AI capabilities including Manager Assist, Customer Care Assist, Text Analytics with insights and recommendations, and Conversational Feedback features to automate insights and improve experiences.

Who uses Qualtrics?

Qualtrics targets organizations seeking to drive revenue through better customer retention, identify at-risk customers before churn, and improve experience management. It serves over 3 million frontline users across enterprises of all sizes.

Source: qualtrics.com

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