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Reviews onG2
613 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Enterprise experience management

Biggest con

Very expensive

TL;DR - Medallia

  • Enterprise experience management platform
  • Customer and employee feedback at scale
  • AI-driven insights and actions
Pricing: Paid only
Best for: Enterprises & pros
4.5/5 across review platforms

What is Medallia?

Editorial review
Medallia is an enterprise experience management platform that captures signals across customer and employee touchpoints. It offers AI-powered insights, action management, and experience orchestration. Fortune 500 trusted.

Available on: Web

Pros & Cons

Pros

  • Enterprise experience management
  • Good for CX
  • AI insights
  • Good integrations
  • Scalable

Cons

  • Very expensive
  • Complex platform
  • Enterprise only
  • Implementation time
  • Learning curve

Ratings Across the Web

4.5(613 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Experience managementCustomer feedbackText analyticsAction planningRole-based dashboardsEnterprise scale

Pricing Plans

Pricing checked Jul 19, 2026

Enterprise

Custom

  • Experience data record pricing
  • AI-powered analytics
  • Closed-loop workflows
  • Multi-channel feedback

Is Medallia worth the price?

45/100

Medallia's custom Enterprise pricing is opaque and likely expensive, typical for high-end enterprise experience management platforms.

Without a free tier or trial, smaller businesses are effectively locked out, making it best for large organizations with dedicated budgets for AI-powered customer and employee experience programs.

Hidden Costs & Gotchas

Overage fees for experience data records

Mandatory integration services at extra cost

Annual contract lock-in with no monthly option

Implementation and onboarding consulting fees

Premium support or dedicated account manager add-ons

How Medallia Compares to Competitors

Medallia competes with Qualtrics and SurveyMonkey Enterprise, positioning itself as a premium, AI-driven closed-loop solution. Unlike Qualtrics' more modular pricing, Medallia's all-in-one custom quote tends to be pricier, while SurveyMonkey offers lower entry points but less sophisticated analytics. For enterprises needing deep integration and predictive insights, Medallia's value proposition justifies the high cost, but smaller firms will find more affordable alternatives.

Reviews

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4.5/5

Across 613 verified user reviews on G2

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Medallia FAQ

How does Medallia help businesses understand customer sentiment?

Medallia captures signals across various customer touchpoints and uses AI-powered insights to help businesses understand customer sentiment. This allows for a comprehensive view of the customer experience, enabling informed decision-making.

Which teams benefit most from using Medallia?

Medallia is designed for enterprise-level organizations, particularly those focused on customer experience (CX) and employee experience. Teams responsible for analytics, business intelligence, and customer feedback management will find it most beneficial.

How is Medallia priced?

Medallia is a paid product without a permanently free tier. Its pricing model is designed for enterprise use, reflecting its comprehensive features and scalability.

What kind of trade-offs should a company consider before adopting Medallia?

Companies should be aware that Medallia is a complex platform with a significant learning curve and implementation time. It is also considered very expensive, making it primarily suitable for enterprise-level budgets.

Can Medallia integrate with existing business systems?

Yes, Medallia offers good integrations with other systems, allowing it to fit into existing enterprise technology stacks. This enables seamless data flow and a unified view of experience management.

How does Medallia compare to Qualtrics?

Medallia and Qualtrics both offer enterprise experience management platforms. Medallia is known for capturing signals across customer and employee touchpoints with AI-powered insights, while Qualtrics also provides extensive experience management capabilities.

Source: medallia.com

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