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Best Customer Feedback Tools in 2026

Customer feedback and NPS tools

87 tools evaluated · 10 top picks · Updated October 2026

Key Takeaways
  • SurveyMonkey is our overall pick for customer feedback in 2026, and our free pick.Overall and free pick: Free plan; cheapest paid plan Individual, $35/mo. Rated 4.5/5 across G2 and Capterra (34,413 ratings, Sep 2026).
  • We analyzed 87 customer feedback tools to create this ranking.
  • 5 of the 10 tools listed here have a free plan, perfect for getting started.

Customer feedback tools cluster around three jobs: NPS/CSAT tracking (Delighted, Wootric, AskNicely), feature-request management (Canny, Productboard, Frill), and in-app surveys (Pendo Feedback, Sprig, Hotjar Surveys). Mixing categories produces tool sprawl; pick by job.

10 Top Customer Feedback Tools Compared

10 top customer feedback tools compared: our take, starting price (cheapest paid plan, monthly, as of October 2026) and average user rating.
SurveyMonkey logo
SurveyMonkey
Best overallPrice: $35/mo4.5across G2 and Capterra
Birdeye logo
Birdeye
Highest ratedPrice: $299/mo4.7across G2 and Capterra
UserTesting logo
UserTesting
Price: Contact sales4.4across G2, Capterra and Trustpilot
AskNicely logo
AskNicely
Price: Contact sales4.7across G2 and Capterra
Pendo logo
Pendo
Price: Usage-based4.4across G2 and Capterra
Senja logo
Senja
Price: Free + paid4.6across G2 and Capterra
Userpilot logo
Userpilot
Price: $299/mo4.6across G2 and Capterra
Sogolytics logo
Sogolytics
Price: $39/mo4.7across G2 and Capterra
HubSpot Service logo
HubSpot Service
Most affordablePrice: $15/mo3.4across G2 and Trustpilot
SurveySparrow logo
SurveySparrow
Price: Free + paid3.9across Trustpilot, TrustRadius, G2 and more

Customer Feedback pricing compared

Customer Feedback pricing, as of October 2026
SurveyMonkeyCheapest paid plan: Individual, $35/moFree plan: Yes (Basic)Billing: Billed monthly
BirdeyeCheapest paid plan: Starter, $299/moFree plan: NoBilling: Billed monthly
UserTestingCheapest paid plan: Not publishedFree plan: NoBilling: Not published
AskNicelyCheapest paid plan: Not publishedFree plan: NoBilling: Not published
PendoCheapest paid plan: Not publishedFree plan: NoBilling: Not published
SenjaCheapest paid plan: Not publishedFree plan: YesBilling: Not published
UserpilotCheapest paid plan: Starter, $299/moFree plan: NoBilling: Billed monthly
SogolyticsCheapest paid plan: Pro, $39/moFree plan: YesBilling: Billed monthly
HubSpot ServiceCheapest paid plan: Starter, $15/moFree plan: Yes (Free Tools)Billing: Billed monthly
SurveySparrowCheapest paid plan: Not publishedFree plan: Yes (Free Plan)Billing: Not published

Toolradar pricing data, last verified October 2026. Prices are the cheapest paid plan converted to a monthly figure; "Not published" means the vendor publishes no price for a self-serve paid plan. 5 of 10 tools publish a paid price; median cheapest paid plan $39/mo.

How the Top Customer Feedback Tools Compare

5 of the 10 customer feedback tools listed here have a free plan (SurveyMonkey, Senja, Sogolytics, HubSpot Service, SurveySparrow); the other 5 (Birdeye, UserTesting, AskNicely, Pendo, Userpilot) are paid only. Teams on a budget should start with SurveyMonkey, our free pick.

Rankings are computed from G2/Capterra review volume and rating, and media mentions.Editorial policy

Top Customer Feedback tools

01
SurveyMonkey logo

Gather feedback faster with pre-built templates and powerful analysis

Freemium4.5/5 across G2 and Capterra34,413 ratings · Sep 2026

SurveyMonkey is the world's most popular survey platform for gathering feedback. Pre-built templates and question banks get surveys started fast. Analyze results with built-in charts and statistical tools. Target specific audiences with SurveyMonkey Audience. Enterprise features include collaboration, compliance, and integrations. The survey tool that pioneered online feedback collection.

+Industry standard
+Analytics
+Integrations
−Limited free tier
−Can get expensive
Good value

SurveyMonkey's pricing is fair for individual users, with a generous free tier for basic needs.

02
Birdeye logo

Manage reviews, surveys, and customer interactions

Paid4.7/5 across G2 and Capterra4,941 ratings · Sep 2026

Birdeye is an all-in-one customer experience platform for local businesses and enterprises. Manage online reviews across Google, Facebook, and 200+ sites. Get more reviews with automated requests. Respond to reviews from one inbox. Surveys measure customer satisfaction. Webchat and messaging handle customer inquiries. Local SEO tools boost visibility. Everything you need to manage your online reputation.

+Multi-location support
+AI automation
+200k+ businesses use it
−Enterprise focused
Fair value

Birdeye's pricing, starting at $299/month for Starter and escalating to $499/month for Dominate, is on the higher end for small to medium businesses.

Watch out

Potential overage fees for messaging limits

03
UserTesting logo

Craft experiences that win hearts and markets by turning human insight into a competitive edge.

Paid4.4/5 across G2, Capterra and Trustpilot2,202 ratings · Sep 2026

UserTesting is a Human Insight Platform that provides on-demand access to real customer feedback through video-first experience testing. It enables organizations to understand the 'why' behind customer behaviors, allowing them to build, refine, and optimize products, marketing, and digital experiences with confidence. The platform offers a global network of participants, an AI-driven engine for analysis, and expert-led services to drive outcomes across various business functions. Designed for enterprises, UserTesting helps teams across marketing, product, digital CX, design, and UX research to gather fast feedback on ideas, validate concepts, and identify pain points. It supports agile development by providing continuous user feedback, enabling faster iteration and ensuring that products and experiences truly meet customer needs. The platform integrates with existing tools like Figma, Jira, and Slack to streamline workflows and embed customer insights directly into project management and design processes.

UserTesting screenshot
+Provides rapid access to authentic customer feedback through video recordings.
+Offers comprehensive tools for qualitative and quantitative research, including AI-powered analysis.
+Supports a wide range of use cases across different departments like marketing, product, and design.
−Pricing is not transparent and requires a custom quote, which may be a barrier for smaller organizations.
−The platform's full capabilities and advanced features are primarily geared towards enterprise-level use.
04
AskNicely logo

Unlock customer retention, revenue, and online reviews through real-time feedback and team empowerment.

Paid4.7/5 across G2 and Capterra1,152 ratings · Sep 2026

AskNicely is a customer experience software designed to help businesses collect, analyze, and act on customer feedback in real-time. It provides tools for creating engaging, conversational surveys across multiple channels (email, SMS, in-app, in-store) to gather qualitative insights efficiently. The platform aims to streamline feedback management, making CX data accessible and actionable for all team members, from executives to frontline staff. The software focuses on driving 'earned growth' by improving customer retention and generating referrals. It offers robust analytics, including AI-powered text analysis for sentiment and theme identification, and performance leaderboards to motivate teams. AskNicely integrates with existing CRMs and other tools, enabling automated follow-ups and workflow automation to close the loop with customers faster and ensure consistent service quality across multiple locations.

+Engaging, conversational surveys lead to higher response rates and richer insights.
+Real-time feedback and analytics enable quick action and continuous improvement.
+Empowers frontline teams with actionable data and motivation.
−No explicit mention of a free tier or transparent pricing on the website.
−Requires integration with existing systems for full benefit, which might have setup overhead.
Fair value

However, the 'Learn' tier offers a comprehensive set of features starting from 500 responses, suggesting it's designed for businesses with a solid customer base.

Watch out

Optional add-ons for reputation management, SSO

05
Pendo logo

Understand, guide, and gather feedback on user engagement

Paid4.4/5 across G2 and Capterra2,047 ratings · Sep 2026

Pendo is a product experience platform combining analytics, in-app guides, and user feedback. Understand how users engage with your product, guide them with targeted messages, and collect feedback through NPS surveys and roadmaps.

+In-app guides
+Great analytics
+Session replay
−Very expensive
−Complex setup
Good value

Pendo's pricing structure is fair, offering a generous Free tier that allows small teams to get significant value without cost.

06
Senja logo

Collect and share testimonials

Freemium4.6/5 across G2 and Capterra1,177 ratings · Sep 2026

Senja is a testimonial collection and management platform that helps businesses gather, organize, and display customer testimonials. Collect video and text testimonials, create beautiful testimonial walls, and embed social proof anywhere on your website.

Senja screenshot
+Easy testimonial collection process
+Beautiful display widgets
+Video testimonial support
−Limited customization on free plan
−Newer platform with smaller community
Good value

Senja's pricing is quite generous, especially with its robust free plan offering unlimited testimonials.

07
Userpilot logo

Onboard, engage, and grow users with no-code in-app experiences

Paid4.6/5 across G2 and Capterra1,070 ratings · Sep 2026

Userpilot is a product growth platform for onboarding, adoption, and engagement. Build in-app experiences without code. Segment users and trigger contextual guidance. Collect feedback with NPS and surveys. Analytics track feature adoption and user journeys. Grow product usage with the right message at the right time.

+No code required
+Good analytics
+Feature adoption tracking
−Can be expensive
−Learning curve
Good value

Userpilot's pricing starts at a relatively high $299/month for the Starter tier, which is on the more expensive side compared to some market alternatives for basic product adoption features.

08
Sogolytics logo

Transform your business with a leading experience management platform for customers and employees.

Freemium4.7/5 across G2 and Capterra816 ratings · Sep 2026

Sogolytics is a comprehensive Experience Management (XM) platform designed to help businesses understand and improve customer and employee satisfaction and loyalty. It offers a suite of specialized products: SogoCore for enterprise feedback management, SogoCX for customer experience management, SogoEX for employee experience management, and SogoSurvey for online survey creation. The platform leverages AI solutions and real-time analytics to turn feedback into actionable insights, enabling organizations to make data-backed decisions. Sogolytics is built for enterprises and individuals alike, providing tools for survey creation, data collection, advanced analytics, and reporting. It aims to provide enterprise-grade functionality without unnecessary complexity, offering customizable solutions that scale with business needs. The platform emphasizes ease of use, robust security, 24/7 customer support, and quick results, helping businesses go from feedback to clarity in minutes.

Sogolytics screenshot
+Comprehensive suite for both Customer and Employee Experience Management.
+Utilizes AI for survey creation and advanced analytics for deeper insights.
+Offers enterprise-grade security and compliance.
−No specific cons were mentioned in the provided text.
Good value

Sogolytics offers a fair pricing structure, especially with the Free tier for small projects and the Pro tier at $39/month providing a generous 15,000 responses/year.

09
HubSpot Service logo

Customer service that connects with sales and marketing

Freemium3.4/5 across G2 and Trustpilot9,419 ratings · Sep 2026

HubSpot Service Hub manages customer service integrated with HubSpot CRM. Tickets, knowledge base, and customer feedback-support that shares context with sales and marketing. The CRM integration means complete customer visibility. Automation handles routing. Self-service reduces volume. HubSpot customers add Service Hub for support that connects with their existing customer data.

+Good service hub
+HubSpot integration
+Ticketing system
−Expensive standalone
−Best with full HubSpot
Good value

HubSpot Service offers a generous Free Tools tier, making it highly accessible for small businesses.

Watch out

Onboarding fees for higher tiers

10
SurveySparrow logo

AI-powered customer feedback platform to turn customer voice into business growth and actionable insights.

Freemium3.9/5 across Trustpilot, TrustRadius, G2 and more2,895 ratings · Sep 2026

SurveySparrow is an AI-powered customer feedback platform designed to help businesses capture, analyze, and act on customer insights to drive growth. It offers a unified Voice of Customer (VOC) platform that collects feedback from various channels, including email, social media, and WhatsApp, aiming for higher response rates with engaging survey formats. The platform leverages AI with its CogniVue suite to derive meaningful insights from large volumes of unstructured data, enabling smarter and faster decision-making. The platform is suitable for a wide range of users, from students and freelancers to large enterprises. It provides tools for creating surveys, managing online reviews across 100+ platforms for reputation management, and facilitating faster issue resolution through integrated ticketing. SurveySparrow also includes 'Wings,' a suite of AI tools to assist with survey design, tone polishing, review responses, and widget generation, alongside 'SpotChecks' for contextual micro-feedback on websites and mobile apps. It integrates with over 2000 platforms, ensuring seamless workflows and data synchronization.

SurveySparrow screenshot
+AI-driven insights help uncover hidden trends and root causes of customer satisfaction.
+Omnichannel feedback collection ensures comprehensive customer understanding.
+Reputation management feature helps build and maintain brand trust.
−Pricing details for higher tiers require direct contact, lacking transparency.
−The free trial is limited to 14 days, which might not be enough for extensive evaluation.
Good value

SurveySparrow's pricing structure appears fair, offering a generous Free Plan for basic needs.

Why these customer feedback tools didn't make our top 10.

We evaluated 87 customer feedback tools and these 20 ranked 11 through 30. They're solid options that fell short on one or two axes (review depth, pricing transparency, feature parity), but worth a look if the leaders don't fit your stack or budget.

Nicereply logo
Nicereply
Collect immediate customer feedback with one-click surveys to improve customer experience and agent performance.
Reviews.io logo
Reviews.io
Collect, display, and manage customer reviews and user-generated content to boost trust and conversions.
Alchemer logo
Alchemer
Turn answers into outcomes with a powerful feedback machine.
SurveyLegend logo
SurveyLegend
Create beautiful, engaging, and smart surveys, forms, and polls with ease.
Userback logo
Userback
Collect, understand, and act on user feedback to build better products faster.
ReviewTrackers logo
ReviewTrackers
Build a customer-obsessed organization by leveraging reviews to improve brand loyalty, retention, and growth.
BugHerd logo
BugHerd
Effortless visual feedback and bug tracking for websites, Figma designs, and PDFs.
Survicate logo
Survicate
Capture, analyze, and act on customer feedback across every channel to drive business impact.
Simplesat logo
Simplesat
Capture, understand, and act on customer feedback to drive growth and improve service.
Judge.me logo
Judge.me
Where trust drives commerce: Collect and display product reviews to boost sales.
Productboard logo
Productboard
Connect customer needs to product strategy and roadmaps
UserVoice logo
UserVoice
Capture, organize, and analyze customer feedback to drive product direction
Lyssna logo
Lyssna
Validate products with users, recruit participants, and gather feedback to shape products users love.
Medallia logo
Medallia
Experience management platform
Zonka Feedback logo
Zonka Feedback
Transform unstructured customer feedback into real-time, actionable AI-powered insights.
Canny logo
Canny
Capture feedback, prioritize features, and build what customers want
AppFollow logo
AppFollow
Elevate your app's reputation and performance with AI-powered insights and review management.
GuestRevu logo
GuestRevu
Hospitality's favorite guest feedback and online reputation management solution.
Trustpilot logo
Trustpilot
Empowering consumers to shop with confidence and helping companies improve through reviews.
GetFeedback logo
GetFeedback
Quickly pivot based on customer feedback to drive more value and build better experiences.

Popular customer feedback comparisons

See how the leading customer feedback tools stack up head-to-head.

Customer Feedback pricing, compared

Real plans and the hidden costs for each tool.

Browse all customer feedback tools

87 tools
Usersnap logo
Usersnap
Visual feedback and bug tracking
paid· Web
GatherUp logo
GatherUp
Build, manage, and defend your online reputation and local presence with a single platform.
paid· Web
Frill logo
Frill
Collect ideas, build roadmaps, and share updates
freemium· Web
Nolt logo
Nolt
Gather and prioritize customer feedback with a simple, integrated board
paid· Web
SessionStack logo
SessionStack
All-in-one platform for qualitative and quantitative user research and customer insights.
paid· Web
LaunchNotes logo
LaunchNotes
Centralize product updates, align internal teams, and engage customers with strategic communication.
paid· Web, Chrome
Retently logo
Retently
Collect and act on customer feedback to drive growth and improve customer experience.
paid· Web
Hellonext logo
Hellonext
The unified platform to capture, analyze, and act on customer feedback for modern product teams.
freemium· Web
Qualaroo logo
Qualaroo
Gather real-time customer and user feedback with targeted, in-app and website surveys.
freemium· Web
Sleekplan logo
Sleekplan
The all-in-one platform for collecting user feedback, managing roadmaps, and sharing product updates.
freemium· Web
InMoment (formerly Wootric) logo
InMoment (formerly Wootric)
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
paid· Web
Featurebase logo
Featurebase
Product feedback and roadmap tool
freemium· Web
SatisMeter logo
SatisMeter
Collect customer feedback and measure satisfaction across multiple touchpoints with ease.
freemium· Web
Marker.io logo
Marker.io
Collect visual website feedback and bug reports that developers understand, 10x faster.
paid· Web, Chrome
ReviewPro logo
ReviewPro
Transform guest feedback into actionable insights for hotels to boost reputation and revenue.
paid· Web
Loox logo
Loox
Collect, display, and leverage visual product reviews to build trust and boost sales on Shopify.
freemium· Web
Unwrap logo
Unwrap
Turn customer feedback into actionable insights automatically
paid
Refiner logo
Refiner
Get spot-on insights from your users with perfectly timed in-app surveys for web and mobile apps.
freemium· Web, iOS, Android
Beamer logo
Beamer
Inform, engage, and learn from customers with in-app communication for product releases.
freemium· Web
Qualtrics logo
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
paid· Web
Noora logo
Noora
Collect, organize, and act on user feedback to build better products.
paid· Web, Chrome
Testimonial.to logo
Testimonial.to
Collect and display testimonials
freemium· Web
Upvoty logo
Upvoty
Turn user feedback into actionable product optimizations with an all-in-one feedback solution.
paid· Web
ClientZen logo
ClientZen
Automated customer feedback analysis to uncover actionable insights at scale.
paid· Web

Showing the top 24 of 87. Filter to narrow down.

How to choose customer feedback software

  1. Identify the feedback type

    Quantitative satisfaction (NPS, CSAT): Delighted, Wootric. Qualitative feature requests with voting: Canny, Productboard, Frill. In-app micro-surveys: Sprig, Hotjar Surveys. Different jobs, different tool patterns.

  2. Audit closing-the-loop

    Feedback that doesn't get acted on or acknowledged kills future participation. Tools with built-in response workflows (Delighted's follow-ups, Canny's status updates) keep the loop closed.

  3. Plan for CRM/product integration

    Feedback associated with the customer record beats anonymous feedback for context. Verify integrations with HubSpot/Salesforce and your product analytics tool.

Honorable mentions

Tools that didn't crack the headline list but deserve a look depending on what you optimize for.

  • Hotjar logo
    HotjarBest for in-product feedback widgets

    Hotjar bundles heatmaps with simple in-product feedback widgets. Good as an entry point; standalone feedback tools have more depth.

Best Customer Feedback for

How we ranked these customer feedback tools

We rank by real-world signal: G2/Capterra review volume and rating, and media mentions (volume and recency). Pricing is re-checked and the ranking refreshed monthly. No position on this list is a paid placement.

Tools reviewed
87
With free plan
43%
Last updated
October 2026

Toolradar Research

The data behind customer feedback

First-party analyses built from our full catalog, methodology published.

All Toolradar research

Frequently Asked Questions

What is the best customer feedback tool in 2026?

Based on our analysis of 87 customer feedback tools, SurveyMonkey is our overall customer feedback pick. The next tools on the list are Birdeye, UserTesting, AskNicely. Rankings use G2/Capterra review volume and rating, and media mentions.

What are the top 3 customer feedback tools?

The top 3 customer feedback tools in 2026, ranked by Toolradar, are: 1) SurveyMonkey, Gather feedback faster with pre-built templates and powerful analysis. 2) Birdeye, Manage reviews, surveys, and customer interactions. 3) UserTesting, Craft experiences that win hearts and markets by turning human insight into a competitive edge.

Are there free customer feedback tools?

Yes. SurveyMonkey is our free customer feedback pick (free plan alongside paid plans). 5 of the 10 tools on this page have a free plan. Among the 87 customer feedback tools we rank, 37 have a free plan.

How do I choose the right customer feedback tool?

Start by defining your team size, budget, and must-have features. SurveyMonkey is our overall customer feedback pick. Compare all 87 options side-by-side on Toolradar.

Cite this page: Toolradar, "Best Customer Feedback Tools in 2026", updated October 2026, https://toolradar.com/best/customer-feedback

Customer Feedback statisticscatalog size, ratings and pricing data, updated monthly

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