Medallia vs Qualtrics: Which is Better in 2026?
Choosing between Medallia and Qualtrics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Medallia
Experience management platform
Best for you if:
- • You need customer feedback features specifically
- • Enterprise experience management platform
- • Customer and employee feedback at scale
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Best for you if:
- • You need analytics features specifically
- • All-in-one Experience Management (XM) platform.
- • Uses AI to analyze customer and employee feedback for actionable insights.
| At a Glance |  Medallia | |
|---|---|---|
Starts at | Custom | $420/moResearch Core |
Best For | Customer Feedback | Analytics |
Rating | 4.5/5 | 4.4/5 |
Choose Medallia or Qualtrics?
Choose Medallia if
Experience management platform
- Enterprise experience management
- Good for CX
- AI insights
- Your work is customer feedback-shaped, not analytics-shaped
Choose Qualtrics if
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
- Enterprise survey platform
- Experience management
- Good analytics
- Your work is analytics-shaped, not customer feedback-shaped
| Feature | Medallia | Qualtrics |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.5/5 613 reviews | ★4.4/5 16 reviews |
| Categories | Customer FeedbackAnalytics | AnalyticsSurvey Tools |
In-Depth Analysis
Medallia
Experience management platform
Strengths
- +Enterprise experience management
- +Good for CX
- +AI insights
- +Good integrations
- +Scalable
Weaknesses
- -Very expensive
- -Complex platform
- -Enterprise only
- -Implementation time
- -Learning curve
Key features
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Strengths
- +Enterprise survey platform
- +Experience management
- +Good analytics
- +Research tools
- +Compliance
Weaknesses
- -Very expensive
- -Complex platform
- -Learning curve
- -Enterprise sales
- -Overkill for simple surveys
Key features
Pricing: Medallia vs Qualtrics
| Plan | Medallia | Qualtrics |
|---|---|---|
| Tier 1 | Custom Enterprise | Free Free |
| Tier 2 | N/A | $420 Research Core |
| Tier 3 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Medallia pricing and Qualtrics pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Qualtrics
Want the highest-rated option?
Medallia: 4.5/5 (613 reviews). Qualtrics: 4.4/5 (16 reviews).
Go with: Medallia
Value user reviews?
Medallia: 613 reviews (4.5/5). Qualtrics: 16 reviews (4.4/5).
Go with: Medallia
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Medallia is a customer feedback tool. Qualtrics is in analytics. Pick the category that matches your needs.
How important are ratings?
Medallia is rated higher: 4.5/5 vs 4.4/5.
Key Takeaways
Qualtrics
- Our pick for this comparison
Medallia
- Higher user rating: 4.5/5 vs 4.4/5
- Larger review base (613 reviews)
- Better fit for customer feedback
The Bottom Line
Qualtrics is our pick.
Frequently Asked Questions
Is Medallia or Qualtrics better?
Qualtrics is rated in our evaluation. Both are paid.
What are Medallia and Qualtrics used for?
Medallia: Experience management platform. Qualtrics: The leading Experience Management (XM) software, amplified with trusted AI to drive business growth..
What does Medallia cost vs Qualtrics?
Medallia is a paid tool. Qualtrics is a paid tool. Visit their websites for detailed pricing.