Medallia vs Qualtrics: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Medallia and Qualtrics side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Qualtrics leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Medallia
Experience management platform
Best for you if:
- • You want enterprise experience management
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Best for you if:
- • You want enterprise survey platform
| At a Glance | Medallia | |
|---|---|---|
Starts at | Not published | Free plan, paid from $420/mo, billed monthly Research Core plan |
Category | Customer Feedback Survey Tools | Survey Tools Analytics |
Rating | 4.5/5 G2 4.5 · Capterra 4.5 243 reviews | 4.4/5 PeerSpot 4.4 16 reviews |
Free plan | No | No |
Watch out for | Overage fees for experience data records | Overage fees for responses beyond tier limits |
Choose Medallia or Qualtrics?
Choose Medallia if
- You want enterprise experience management
- You want good for CX
- You work in customer feedback, not survey tools
Choose Qualtrics if
- You want enterprise survey platform
- You want experience management
- You work in survey tools, not customer feedback
In-Depth Analysis
Medallia
Experience management platform
Medallia's custom Enterprise pricing is opaque and likely expensive, typical for high-end enterprise experience management platforms.
Watch out
Overage fees for experience data records
Strengths
- Pro: Enterprise experience management
- Pro: Good for CX
- Pro: AI insights
- Pro: Good integrations
- Pro: Scalable
Weaknesses
- Con: Very expensive
- Con: Complex platform
- Con: Enterprise only
- Con: Implementation time
- Con: Learning curve
Key features
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Qualtrics' pricing is expensive for what you get, especially the Research Core tier at $420/month for only 1,000 responses, which is steep compared to survey-focused alternatives.
Watch out
Overage fees for responses beyond tier limits
Strengths
- Pro: Enterprise survey platform
- Pro: Experience management
- Pro: Good analytics
- Pro: Research tools
- Pro: Compliance
Weaknesses
- Con: Very expensive
- Con: Complex platform
- Con: Learning curve
- Con: Enterprise sales
- Con: Overkill for simple surveys
Key features
Plans and prices: Medallia vs Qualtrics
| Tool | Plans and prices | Source |
|---|---|---|
| Medallia |
| medallia.com/platform read Sep 29, 2026 |
| Qualtrics |
| qualtrics.com/pricing read Oct 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Medallia pricing and Qualtrics pricing.
Key Takeaways
Medallia
- Choose if you want experience management platform
Qualtrics
- Has a free plan
What the data shows
On the data below, Qualtrics leads on a free plan. We do not name an overall winner for this pair.
- User ratings rest on too few reviews to rank (4.5/5 from 243 reviews for Medallia, 4.4/5 from 16 reviews for Qualtrics; we compare ratings only above 20 reviews on both sides).
- Qualtrics starts at $420/mo, billed monthly; Medallia has no public paid plan price on file.
- Only Qualtrics has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Medallia and Qualtrics compare in 2026?
On the data below, Qualtrics leads on a free plan. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (4.5/5 from 243 reviews for Medallia, 4.4/5 from 16 reviews for Qualtrics; we compare ratings only above 20 reviews on both sides). Qualtrics starts at $420/mo, billed monthly; Medallia has no public paid plan price on file. Only Qualtrics has a free plan.
What are Medallia and Qualtrics used for?
Medallia: Experience management platform. Qualtrics: The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
What does Medallia cost vs Qualtrics?
Medallia has no public paid-plan price on file. Qualtrics's cheapest paid plan is Research Core at $420/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 5, 2026.
What's the main difference between Medallia and Qualtrics?
Medallia's main strength: enterprise experience management. Qualtrics's main strength: enterprise survey platform.