Qualtrics starts at $420/month on the Research Core plan.
Verified Sep 2026 from the official pricing page.
Is Qualtrics worth the price?
Qualtrics' pricing is expensive for what you get, especially the Research Core tier at $420/month for only 1,000 responses, which is steep compared to survey-focused alternatives.
The Free tier is generous for basic use but severely limited. Best for large enterprises needing a full experience management suite with custom enterprise pricing.
Pricing Plans
Free
- 500 total responses
- 1 user
- Basic features
Research Core
$420/month
- 1000 responses
- Unlimited users
- 23+ question types
- Advanced analytics
Enterprise
Custom
- Custom responses
- Full platform
- Dedicated support
- Advanced features
Hidden Costs & Gotchas
Overage fees for responses beyond tier limits
Add-on costs for advanced analytics modules
How Qualtrics compares
4 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Qualtrics | $420/month | Yes |
| SurveyMonkey | $35/month | Yes |
| Typeform | $2.33/month | Yes |
| Google Forms | Free | Yes |
| Microsoft Forms | Contact sales | Yes |
| Alchemer | $55/user/month | No |
| Medallia | Contact sales | No |
Qualtrics Pricing FAQ
How much does Qualtrics cost?
Qualtrics starts at $420/month on the Research Core plan. A free plan is also available.
Does Qualtrics have a free plan?
Yes. Qualtrics offers a free plan called "Free". It includes: 500 total responses, 1 user, Basic features.
What are alternatives to Qualtrics?
Alternatives to Qualtrics include SurveyMonkey, Typeform, Google Forms, Microsoft Forms. Google Forms is fully free. SurveyMonkey starts at $35/month; Typeform starts at $2.33/month; Alchemer starts at $55/user/month.
Qualtrics alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Qualtrics pricing — qualtrics.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Qualtrics pricing verified Sep 2026, toolradar.com/tools/qualtrics/pricing
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