Qualtrics Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onPeerSpot

3 plans tracked·Updated Jul 2026

Is Qualtrics worth the price?

55/100

Qualtrics' pricing is expensive for what you get, especially the Research Core tier at $420/month for only 1,000 responses, which is steep compared to survey-focused alternatives.

The Free tier is generous for basic use but severely limited. Best for large enterprises needing a full experience management suite with custom enterprise pricing.

Pricing Plans

Free

500 total responses
1 user
Basic features

Research Core

$420/month

1000 responses
Unlimited users
23+ question types
Advanced analytics

Enterprise

Custom

Custom responses
Full platform
Dedicated support
Advanced features

Calculate your cost View full pricing

Hidden Costs & Gotchas

Overage fees for responses beyond tier limits

Enterprise requires annual contract commitment

Advanced features locked behind custom pricing

No free trial to test full platform

Add-on costs for advanced analytics modules

Which Plan Do You Need?

Enterprise CX and EX teams

Large-scale academic research

Organizations needing custom integrations

How Qualtrics Compares to Competitors

Qualtrics is pricier than SurveyMonkey or Typeform for basic surveys, but offers deeper experience management capabilities. For enterprise needs, it competes with Medallia and Verint, where custom pricing is common, but Qualtrics' Research Core at $420/month for only 1,000 responses feels expensive versus more generous tiers from competitors.

Qualtrics Pricing FAQ

How much does Qualtrics cost?

Qualtrics starts at $420/month on the Research Core plan. A free plan is also available with limited features.

Does Qualtrics have a free plan?

Yes. Qualtrics offers a free plan called "Free". It includes: 500 total responses, 1 user, Basic features.

Is there a cheaper alternative to Qualtrics?

Yes. Popular alternatives to Qualtrics include SurveyMonkey, Typeform, Google Forms, Microsoft Forms. Free alternatives include SurveyMonkey, Typeform, Google Forms. Compare them side-by-side on Toolradar.